Wonderful beauty Zhao Ziyi
Integrating traditional Chinese elements,
Infused with modern fashion aesthetic concepts,
Founded the jewelry brand Jinxi Jewelry:
Zhao Ziyi's jewellery designs are inspired by her extensive travels;
She has traveled to Southeast Asia, Europe and the United States, and has collected antique jewelry from many countries in the 18th century. These experiences have provided her with a wealth of design materials and inspiration. She is also deeply influenced by the natural beauty and cultural atmosphere of Yunnan's ancient villages, and incorporates this beauty and surprise into her jewelry designs.
Zhao Ziyi's design style is simple and smart, she is good at capturing the unique temperament of gemstones, and through ingenious design, the beauty and value of gemstones are brought into full play. Her jewelry is not a simple combination of precious stones, but a tailor-made piece of jewelry that matches her temperament and identity according to the characteristics of the gemstones and the needs of her customers.
Zhao Ziyi's jewelry not only has high aesthetic value, but also contains rich cultural connotations and unique design concepts. Her works are deeply loved and sought after by jewelry lovers, and have also injected new vitality and creativity into the Chinese jewelry design industry.
In fact, Zhao Ziyi had a rich and colorful experience before founding Jinxi Jewelry;
Zhao Ziyi's jewelry not only has high aesthetic value, but also contains rich cultural connotations and unique design concepts. Her works are deeply loved and sought after by jewelry lovers, and have also injected new vitality and creativity into the Chinese jewelry design industry.
Zhao Ziyi's design style is simple and smart, she is good at capturing the unique temperament of gemstones, and through ingenious design, the beauty and value of gemstones are brought into full play. Her jewelry is not a simple combination of precious stones, but a tailor-made piece of jewelry that matches her temperament and identity according to the characteristics of the gemstones and the needs of her customers.
She first became popular in Liaoning as a model, and with her tall figure and elegant temperament, she has gained wide recognition in the fashion industry. Not only that, but she also has a deep love and keen insight into beautiful things, which led her to later change careers to become an image designer to further explore and shape beauty.
Over time, Zhao's interest gradually shifted to the field of jewelry. She traveled to Shanghai to become a GIG jewellery appraiser and began working as a jewellery and luxury goods buyer. In the process, she has accumulated a wealth of jewelry knowledge and experience, which has laid a solid foundation for her to start her own jewelry brand in the future.
Prior to founding Jinxi Jewelry, Zhao Ziyi also worked in various fields such as clothing wholesale and retail, as well as bar management. These experiences not only honed her business acumen and operational skills, but also gave her a deeper understanding of the market and consumer needs.
With her love and expertise in jewelry, Zhao Ziyi founded the Jinxi jewelry brand. She has successfully gained a firm foothold in the highly competitive jewelry market by purchasing various types of raw materials from the country of origin to reduce costs, privately customizing the main personality brand, and holding free jewelry knowledge lectures. The Jinxi jewelry brand not only inherits Zhao Ziyi's pursuit of beauty, but also shows her unique business wisdom and innovation ability.
In the course of its establishment and development, the Cullinan Jewellery brand has indeed taken a series of unique and innovative initiatives that make it stand out in the jewellery industry.
Jinxi jewelry focuses on personalized customization services. They understand that each customer has their own unique aesthetic and taste, so they offer a bespoke service that allows customers to participate in the jewelry design process and create a piece that truly matches their heart's content. This personalized service not only satisfies the needs of customers, but also enhances the uniqueness and attractiveness of the brand.
Cullinan Jewelry procures raw materials such as jadeite at the place of origin, and by reducing procurement costs, customers can purchase high-quality jewelry products at more affordable prices. This model of direct procurement from the source not only ensures the authenticity and quality of raw materials, but also makes customers feel the sincerity and benefits of the brand.
Cullinan Jewellery also focuses on enhancing customers' knowledge and appreciation of jewelry. They regularly hold free jadeite knowledge lectures, inviting industry experts and appraisers to explain jewelry knowledge to customers, helping customers better understand and appreciate the beauty and value of jewelry. This kind of initiative not only increases customer stickiness, but also enhances the professional image and influence of the brand.
Cullinan Jewellery is also actively exploring new marketing methods and channels. They use new media platforms such as the Internet and social media to promote their brands and products, attracting the attention and love of more young consumers. At the same time, they also pay attention to the construction and service of offline experience stores to provide customers with a full range of shopping experience and services.
Through a series of innovative measures such as personalized customization, origin sourcing, knowledge lectures and new media marketing, the Cullinan jewelry brand has successfully enhanced the competitiveness and influence of the brand, and has become one of the high-profile brands in the jewelry industry.
Chen Jingjian/Editor