Kunming Information Port News Reporter Liao Hanyu Since its launch, the "Cloud Jinshu BookWalk Marathon" launched by Kunming Financial Media Center and Kunming Information Port has been read by 12 million people on the whole network so far. Among them, the online reading check-in activity received nearly 400 contributions from netizens, with more than 3 million posts read, and all kinds of reading check-ins and shared pictures and texts to jointly explore the unique charm of various reading spaces in Yunnan and even the whole country, highlighting the urban cultural temperament of scholarly Yunnan and depicting a beautiful picture of national reading.
On the occasion of the 3rd National Reading Conference held in Kunming, Yunnan Province, the "online + offline" method was innovated, and the activities set up functions such as route recommendation, BookWalk hot list, reading check-in, etc., and netizens participated in the ranks of BookWalk through the event and actively checked in the reading space in Yunnan. Netizen "Re.7" checked in one by one according to the recommended route of the event, and posted reading photos in 7 bookstores, including Elephant Good House, Eraser Bookstore, and Puyu Bookstore, showing their unique charm and style; Some netizens shared the unique salon activities of Weishan Pioneer Academy and Shaxi Bai Pioneer Bookstore, sharing the unique reading joy of Yunnan. "Following the BookWalk map, I found out that there are so many interesting treasure reading spaces in Yunnan and Kunming," said the netizen "Time Traveler" who participated in the event, and planned to go to various special reading spaces in Dali and Lijiang during the May Day holiday to check in and start a reading journey.
Guandu District East Railway Station Experimental School Reading Activity Netizen "Stormy Waves"/photo
Participate in the event to get an exclusive poster of "Reading the South of the Clouds".
At the same time, the event selected nearly 60 reading places with rich and exquisite collections, modern aesthetics, high visibility and influence, and launched 5 Yunnan BookWalk routes and 1 national quality bookstore recommended route. Among them, there are many reading spaces such as Kunming Oriental Bookstore, Dali Wenhua Academy, Chengdu Sanlian Taofen Bookstore, etc., which continue the traditional historical context with inheritance and innovation; as well as Kunming Chunxiao Bookstore, Baoshan Xinzhai Village Coffee Art Library, Fuzhou Lusen Bookstore, etc., which are integrated into the comprehensive cultural consumption scene in the mode of "bookstore + coffee", "bookstore + cultural creativity" and "bookstore + offline activities"; there are also bookstores like Kunming Yunfang 24-hour city study, Zhaotong "Cocoon Zhai" wisdom study, Beijing Youjian Bookstore is a public library that is deeply engaged in public cultural services and actively participates in the construction of a "15-minute cultural life service circle in the city". Through these routes, netizens can feel the strong atmosphere of "bookishness" everywhere in Yunnan more deeply, and create a more warm urban cultural business card.
In addition, the event also brought together 40 selected books recommended by many bookstores, providing netizens with a wealth of reading choices. These recommended books cover literature, history, philosophy, art and other fields, including classics and new masterpieces, allowing netizens to light up good books across the country on the map of China in the process of reading.
Oriental Bookstore Reading Corner Netizen "Wednesday Fire" / photo
Photo courtesy of Fuzhou Lusen Bookstore
The "Cloud Book BookWalk Marathon" activity continues to be carried out, and we look forward to more netizens logging in to the Kunming Information Port Cailong community to participate in the activity and jointly create a deep atmosphere of loving reading, reading good books, and being good at reading. In the future, the event will further organize offline reading check-in activities to share the fun of reading and enjoy the fragrance of books in Yunnan.