The discourse power of the hard-core SUV market is gradually tilting towards Chinese brands, and the brand bonus of joint venture hard-core SUVs is gradually weakening. However, there have recently been two "originator-level" hard-core off-road SUVs officially launched at the Beijing Auto Show. What is the strength in the end? Can a number of hard-core off-road models of their own brands withstand the attack of the "old artillery" of the joint venture? Let's take a look.
1. FAW Toyota Prado
Guide price: 459,800-549,800 yuan
On the eve of the Beijing Auto Show, a new generation of Prado produced by FAW Toyota was officially launched. The new model will be available in four models, with prices ranging from CNY 459,800 to CNY 549,800.
After a three-year absence, Prado's return has brought many new changes, first of all, in terms of appearance, it has taken a retro tough guy style and adopted a "square box" shape. The new car offers two exterior styles to choose from, almost all of which are made of horizontal and vertical lines, a bit of FJ Cruiser, and also read a lot of JEEP flavor.
The second biggest change is that the new car will be equipped with a mild hybrid system composed of a 2.4T engine + motor, with a maximum engine power of 330Ps, and the motor can output 49Ps of power, matched with an 8-speed automatic manual transmission, and will be equipped with full-time four-wheel drive, transfer case and central differential lock, etc., while providing a variety of driving modes including mud, rock and sand.
The Prado was discontinued in large part because the large-displacement self-priming engine could not meet the increasingly stringent policy requirements, and now it is returning with a new powertrain, which should not repeat the mistakes of the 2700 version of the year.
2. JMC Ford Liema
Guide price: 299,800-438,800 yuan
At the Beijing Auto Show, the Ford Lie Ma was officially launched, with a price range of 299,800-438,800 yuan, and a total of 7 versions of the model were launched, and consumers can choose according to different usage scenarios.
In terms of appearance, the Ford Flame Horse uses a hard-core off-road styling design, with a square silhouette, with classic round lights, as well as a through-type "Bronco" logo and an external spare tire design, revealing a strong American style.
On the side of the car, the biggest highlight is that the rearview mirrors are designed on the hood, which makes it easy to remove the four doors freely. In addition, the front and rear fenders of the car can also be removed, and the rear of the car uses an external spare tire. In terms of size, the domestically produced Ford Liema is positioned in the mid-size SUV market, with a length, width and height of 4825*2070*1990mm and a wheelbase of 2950mm.
In terms of interior, compared with the rough design of the overseas version, the domestic Liema has been improved in terms of material and craftsmanship, which is exquisite and has a certain sense of luxury. In terms of technology configuration, for the domestic "involution" market, the domestic version of Liema is equipped with a 12.3-inch LCD instrument cluster + 12-inch LCD central control screen, equipped with Ford SYNC+ intelligent interconnection system, built-in Qualcomm Snapdragon 8155 chip, and supports wireless CarPlay.
In terms of power, the domestic Liema is equipped with a 2.3T EcoBoost turbocharged engine as standard, with a maximum power of 202kw and a peak torque of 429Nm, which is matched with a 10-speed automatic transmission. This kind of power performance is enough to meet the needs of most off-road enthusiasts. Depending on the version, the car offers time-sharing all-wheel drive, EMOD intelligent pre-loaded all-wheel drive, combined fuel consumption from 11.26L / 100km to 12.84L / 100km, and supports off-road creep mode Trail Control (with hill descent), off-road turn assist Trail Turn Assist, hill assist and other functions.
In terms of off-road parameters, the Bigfoot version has an approach angle of 45°, a departure angle of 37°, a minimum ground clearance of 273mm, and a maximum wading depth of 850mm. The conventional version has an approach angle of 38°, a departure angle of 31°, a minimum ground clearance of 237mm, and a maximum wading depth of 800mm.
Depending on the version, the car offers time-sharing all-wheel drive, EMOD intelligent pre-loaded all-wheel drive, combined fuel consumption from 11.26L / 100km to 12.84L / 100km, and supports off-road creep mode Trail Control (with hill descent), off-road turn assist Trail Turn Assist, hill assist and other functions.
brief summary
Despite the slow update and backward sense of technology and fashion, in the hearts of many off-road players, some joint venture classic off-road models still have a fairly high status. However, in recent years, the domestic hard-core off-road market environment has undergone earth-shaking changes. The domestic hard-core represented by the Tank 300 and Jietu Shanhai has risen, and there are high-end new energy products such as Yangwang U8 off-road player version and Formula Leopard Leopard 8 to be launched soon.
Therefore, after the new generation of Prado and Ford Liema are domestically produced, the pricing is still relatively conservative. In such a fierce market competition environment, can the two major off-road "originators" still maintain their position in the domestic hard-core off-road market?