Cordyceps sinensis, also known as Chinese Cordyceps, is a Cordyceps complex, mainly distributed in the alpine meadow areas of Tibet, Qinghai, Sichuan and Gansu provinces.
Because of its rich nutrition and continuous large-scale online and offline marketing promotion, the awareness level among consumer groups has increased rapidly, and the sales price has risen to sky-high prices, making it difficult to buy at a high price.
With the development of social economy and the emergence of new technologies, counterfeiters have appeared, counterfeit and shoddy Cordyceps are rampant, and the domestic Cordyceps consumer market is chaotic.
In particular, the proliferation of false Cordyceps has harmed the interests of consumers, which has directly led to a slow contraction trend in the consumption of Cordyceps and greatly reduced the economic benefits.
In order not to be deceived by merchants, buy high-quality Cordyceps, and protect their own rights and interests, it is necessary to grasp the reasons for the price drop of Cordyceps, the means of counterfeiting and the methods of identification.
The reason for the price drop
Domestic Cordyceps sinensis first soared, and then plummeted, sold to 26 yuan 1 kilogram in 1970, and rose to 200 yuan 1 gram in 2010, comparable to gold, and the huge increase in sales price made people feel jaw-dropping.
In recent years, the popularity has cooled down, the consumer groups who blindly follow the trend to buy have shrunk rapidly, and the price has gradually returned to rationality, and ordinary consumers do not even dare to buy, which is due to the following reasons:
Supply increases. Whether it is people or capital, there are profit-seeking attributes, and the overheated Cordyceps supports the regional economic development, setting off a trend of digging Cordyceps with style, and the originally weak supply capacity has been greatly improved.
The quality varies. Due to the temptation of Cordyceps sinensis' high sales profits, counterfeiting and counterfeiting merchants have sprung up, resulting in the domestic Cordyceps market is difficult to distinguish between real and fake, and fake and inferior goods are flooded.
Consumers' cognitive level is not high, their ability to discern is limited, and they are often victimized by traders who have no bottom line, and they cannot buy goods of equal quality at high prices, so the quantity and frequency of purchases will be reduced.
The ebb of capital. The popularity of Cordyceps sinensis is inseparable from the placement of a large number of advertisements and the promotion of capital.
When the tide recedes, the amount of exposure gained decreases, and the popularity weakens, consumer demand will gradually decline, resulting in a situation where supply exceeds demand.
Value science. The rapid development of the mobile Internet can give more ordinary consumers the opportunity to contact popular science videos, and more can carry out knowledge popularization, unveil the mystery of Cordyceps, make them know the true value of Cordyceps, and break the wrong perception formed by exaggerated propaganda in the past.
Counterfeiting methods
At present, the technology of planting Cordyceps is still very immature, and even if there is, it is only in the experimental stage, and it is difficult to collect, and there are often cases of fake and inferior Cordyceps posing as real Cordyceps.
The most indispensable thing in the domestic Cordyceps market is the group of counterfeiters and sellers, with a high degree of industrial chain perfection and a variety of counterfeiting methods.
Grafting. In addition to Cordyceps, there are more than 50 other types of Cordyceps in mainland China, although the names are similar, but the nutritional value that can be produced is not large, and some of them have a poisonous effect when they are used up.
Counterfeiter Zhang Guan Li Dai often camouflages real Cordyceps such as bamboo shoots, ground ginseng, palm-leaved stone silkworms and heart-leaf stone silkworms, and even directly artificially made models of Cordyceps processed from flour and grass sprouts.
Fish in muddy waters. In order to improve the turnover rate of sales and obtain high profits at the same time, merchants choose to mix real and fake Cordyceps to improve the difficulty of distinguishing in the actual use process.
In this way, even experienced people may be deceived when buying, and it is difficult for ordinary consumers to distinguish between them, even if they can really identify the real and fake, the time cost and economic investment of rights protection are high.
Steal beams and change columns. In the process of selling real Cordyceps, prepare fake Cordyceps with a similar form, and exchange the real and fake Cordyceps with the help of the payment gap, complete the initiative of stealing beams and changing pillars, and realize the change process of changing the tanuki for the prince, and pass the test in confusion.
It should be reminded that it will take a long time to explore the artificial cultivation of Cordyceps, and if you encounter an unidentified person promoting this technology, you should be wary not to be deceived by people with ulterior motives.
In the past, in order to promote the so-called artificial planting technology, merchants bought real Cordyceps, soaked it and then planted it in the field, deceived the field personnel.
Some time ago, the Qinghai region issued a statement saying that artificially planted Cordyceps sinensis is an invasive alien species and is prohibited from planting, indicating that there are large technical barriers to artificial planting of Cordyceps.
Discernment
Ordinary consumers, in the process of buying Cordyceps, if they want not to be deceived, they must establish a correct procurement concept and master scientific and reasonable methods.
First of all, don't be greedy for cheap. Truly high-quality Cordyceps has a long growth cycle, high environmental requirements, rich nutrients, and the harvesting process is time-consuming and laborious.
This determines that Cordyceps with a high sales price and a low sales price may have the problem of counterfeit and shoddy, especially if you can't just buy inferior goods with unknown sources and poor brand reputation.
Secondly, look at the shape characteristics. Appearance characteristics, the real Cordyceps is divided into insect body and grass body, the insect body is brown and yellow, the grass body is brown gray, with a slender sub-seat, false Cordyceps, such as the ground silkworm has no grass body part.
Touching with both hands, the real Cordyceps has a high texture and hardness due to wind and rain erosion, while the fake Cordyceps has a soft texture to the touch and is easy to break when gently pulled.
Again, to taste the taste. Real Cordyceps, it smells faint from afar, the taste is slightly bitter and slightly fishy when tasted with the tongue, and the fake Cordyceps has no taste, and there is no bitter taste or other tastes.
Finally, although the price of Cordyceps is close to collapsing, there is still a large potential consumer group that is willing to pay a high price for high-quality Cordyceps.
As long as we can attach great importance to product quality and brand building, make full use of various channels, and actively expand and maintain customer groups, we can achieve differentiated competition and obtain high returns.
Similarly, in the process of buying Cordyceps, consumers should shop around, always keep their eyes open, choose high-quality Cordyceps, and do not fall into the trap of counterfeiters and become innocent lambs deceived by fakes.