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Author | Car negotiation
On April 25, Changan Mazda's first electric sedan and the first electric model of the joint venture brand based on a leading pure electric digital platform, the MAZDA EZ-6 (hereinafter referred to as the EZ-6), made its world premiere at the 2024 Beijing International Auto Show.
As a new model that deeply integrates the innovative achievements and car manufacturing heritage of Changan Automobile and Mazda Automobile in the fields of electrification, intelligence, design, handling and safety, the EZ-6 has set a new value standard for joint venture new energy with a number of first-time technology and configuration advantages in the field of joint venture new energy cars, and the new car will provide both pure electric and extended range power options, and will be launched in 2024. Its arrival announced that the joint venture new energy has entered a new stage of breakthrough development.
Mazda: Deeply cultivating the joint venture model 2.0 and creating a new era of development
At this auto show, Katsuhiro Mori, chairman, president and CEO of Mazda Motor Co., Ltd., attended a press conference and announced the development strategy for the Chinese market for the future. Since entering the Chinese market in 1992, the Mazda brand has sold more than 3.85 million units in the domestic market. From the classic MAZDA 6 to the MAZDA 3 and MAZDA CX-5, Mazda has launched a series of best-selling models that are loved by Chinese users.
In the face of the wave of electrification and intelligent development, Mazda and Changan Automobile continue to deepen their partnership, give full play to the advantages of both parties, and leverage Changan Automobile's core advantages in the field of electrification and intelligence, empower Changan Mazda with its profound car-making heritage, and deepen the joint venture model 2.0. The world debut of EZ-6 also announced that Changan Mazda has become the "fastest joint venture brand to launch new energy intelligent products" in the new joint venture era.
Following the world premiere of the EZ-6, Changan Mazda's second EV concept model---- MAZDA's ARATA was also unveiled at the booth for the first time. The new model aims to "expand the positive and enjoy the current crowd", and aims to create new value through in-depth "co-creation" with Changan Automobile.
MAZDA ARATA has a stylish and noble appearance, specially designed for Chinese users who pursue avant-garde. The electric SUV developed based on the concept car will be mass-produced and launched in 2025, and will compete in the domestic new energy market together with the EZ-6. From the EZ-6 to the Mazda ARATA, the Mazda brand hopes to "create" a new era in the Chinese auto market.
"Mazda attaches great importance to its partnership with Changan Automobile, and together we will meet the challenge and launch a new offensive in the Chinese market. Looking forward to the future, we will further explore win-win cooperation and go hand in hand to launch the third and fourth new energy models, and a new era for Mazda in the Chinese market is coming."
MAZDA EZ-6: Comprehensively establish a new value standard for joint venture new energy
At the press conference, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., used a sentence of "Hello, MAZDA EZ-6" to start a new journey of Changan Mazda to fully embrace electrification and intelligence. In Changan Mazda's view, creating an excellent user experience is more important than blindly chasing the so-called technological leadership. Adhering to this concept, the EZ-6 has a heart-pounding aesthetic, a "human-horse" driving feeling, a sense of freewheeling intelligence, a sense of safety that reaches the pinnacle and a comfortable sense of movement.
The first is the exciting design. The EZ-6 is designed as the "Neo-Proud Coupe" for those who love cars, have a vision of life, and want to enjoy driving with confidence and style no matter the scene.
The design theme of the EZ-6 is "Authentic x Modern", which combines the authentic Mazda "soul of motion" aesthetic with the modernity of the electric era, and finally presents a simple, smooth and stretched "stylish coupe style", which is inspired by the legendary coupes in Mazda's history, such as the MAZDA6 and COSMO SPORT, and the color is also part of Mazda's styling.
EZ-6 debuted two new high-end car colors this time - Streamer Gold and Moon Gray. Inspired by the color of copper melted at high temperatures, Streamer Gold is elegant, new and high-quality, and copper also has good thermal conductivity, making it an ideal color for high-efficiency electric vehicles. Moon Grey is predominantly matte, while retaining the shadow contrast and glossy texture of metallic paint, showing a light, dynamic feeling. Both colors have fine metal particles and a high texture that is characteristic of Mazda.
Second, the driving feeling of "people and horses as one". In the era of electrification, awakening the long-lost passion for driving in the driver's heart is the dynamic development vision of the EZ-6. Adhering to the "human-horse-in-one" driving pleasure, the EZ-6 does not pursue extreme acceleration, but is committed to bringing the driver the pleasure of every corner.
The EZ-6 has a perfect axle-to-load ratio of 50:50, and with the chassis system carefully tuned by Mazda's engineers, the driving pleasure is within reach. The EZ-6 is also equipped with the first intelligent electric rear wing of the joint venture new energy sedan, which provides downforce for the vehicle when driving at high speeds, making driving faster and more stable. In the era of electrification, the EZ-6 is the "new E-generation cornering king".
Third, the sense of wisdom that does what you want. The travel scene in the era of electrification is a deep interaction between reality and technology.
EZ-6 is equipped with the first 14.6-inch high-definition LCD touch screen of the joint venture new energy car, with Qualcomm Snapdragon 8155 chip, to create a smart cockpit experience that surpasses the same level for users, and the whole scene can be seen and spoken;In terms of intelligent driving, EZ-6 uses a combination of high-definition cameras and high-performance radars to provide a safe and smooth driving solution in three dimensions: "driving assistance", "danger perception" and "danger avoidance", covering 100+ high-frequency intelligent driving scenarios at all times, and 5 intelligent parking functions can identify 150+Different parking views. Wherever you go, it will give you the happiness of steady control.
Fourth, the sense of security at the peak. All skipping experiences should be built on security. The proportion of high-strength steel in the EZ-6 body reached 66.25%, of which the roof beam is made of the world's highest strength cold-rolled steel of 1,500Mpa.
The 7 horizontal and 5 vertical "all-steel cage structure group" makes the passive safety of the EZ-6 reach the peak. In terms of active safety, the combination of high-definition cameras and high-performance radar can identify surrounding risks in an all-round way in 360 degrees without dead angles, and in terms of battery safety, EZ-6 has passed strict verification with a maximum of 20 times the national standard, and is resistant to impact, extrusion, fire and explosion. 24-hour monitoring of thermal runaway, battery life, and cell status. In the era of electrification, Mazda will continue to challenge the world's most stringent safety evaluation standards and continue to write a myth in the field of safety.
Finally, there is a comfortable space where you can move freely. The EZ-6 is equipped with the first zero-gravity seat of the joint venture new energy sedan, and passengers of every body type can find the most comfortable angle. The driver's seat is based on Mazda's ergonomic research results, and the wrapping feeling perfectly matches the shape of the human spine, so you won't feel tired even if you drive long distances.
The luxurious panoramic canopy, ultra-quiet cockpit, and SONY's customized premium surround sound system allow users to look up at the universe and listen to the beauty of nature at every time they take a recharge.
A good car with classic inheritance must be inseparable from the spirit of "making cars as art".
In the future, the EZ-6 will officially start mass production at Changan Mazda's Nanjing plant.
The Nanjing plant has nearly 1,000 senior manufacturing engineers with more than 10 years of experience, including many winners of the "National Model Worker", "National May Day Labor Medal" and "Nanjing May Day Labor Medal".
In terms of product positioning, EZ-6 will anchor the joint venture new energy car market and provide users with the "third high-value choice" of new energy cars in addition to foreign capital and independent brands. Starting from EZ-6, Changan Mazda will bring together the design and technical strength of Changan Automobile and Mazda Automobile's entire system, as well as the world's leading intelligent technology advantages, to lead the joint venture new energy into a new stage of value-oriented development, and continue to move towards the corporate vision of "the first new energy brand of the joint venture".