recently
A video went viral
in the video
A young man who claimed to have just arrived in Shanghai
Spent 50 yuan to rent a 1㎡ "room" in Shanghai
He claims that he cannot sleep with his legs flat
Going to the toilet during the day is solved in the public toilet
Use the bottle at night
Take a bath and wipe your body with a damp towel
"50 yuan can you rent a house in Shanghai?"
"Life in the metropolis is really hard"
This video sparked a large number of netizens
Concerns and discussions about the living environment in large cities
Just when netizens sympathized with the guy's experience
The slap in the face is coming
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After verification, there is traffic in this incident. A 25-year-old young man came to Shanghai from other places on April 12 to look for a job, found a farmhouse in a village in Zhangjiang Town, Pudong New Area, through an online intermediary, and rented a storage room at the corner of the stairs of the farmhouse for 50 yuan per month. Although he was told from the beginning that the locker could only store luggage and belongings, and could not be accommodated. But he still checked in without permission, and successively posted 25 videos on Douyin and Station B platforms and started live broadcasts, attracting attention and receiving "gifts". Soon, some decoration companies smelled the "traffic password" from "a young man living in the storage room", and launched short videos of "Explosion and Reform of Shanghai Mini Coffin Room" to cater to netizens' feelings or imagination about the difficulty of urban life.
What can be done to curb the bottomless "traffic impulse"?
On April 21, the WeChat official account of "Netinfo China" issued the "Notice on Carrying out the Special Action of "Clear and Rectification of 'Self-Media' Without Bottom-line Bo Traffic" (hereinafter referred to as the "Notice"), requiring a two-month special action of "Qing Lang and Rectification of 'Self-Media' No Bottom Line Bo Traffic" nationwide from now on, to curb the trend of "self-media" posing and counterfeiting, compress the space for bottomless Bo traffic behavior, and enhance the credibility of the information released by "We-Media".
In the era of short videos where "traffic is king", fictional plots and posed stories have become a regular means for some Internet celebrity bloggers to harvest traffic. All kinds of life-like scenes and seemingly real and touching narrations also make it more and more difficult for netizens in front of the screen to distinguish the real from the fake.
The aforementioned traffic routine of "renting a house in Shanghai for 50 yuan a month" is actually not unfamiliar. The "Qin Lang lost homework" incident, which was in a lot of uproar before, even lasted on various platforms in the form of a "series" for nearly two months. From fabricating the video of "primary school students' homework books lost in Paris" to successfully mobilizing the whole society to find the owner of the homework books, this farce finally ended with the video publisher's Douyin account being permanently banned and his company being administratively punished. But on the same day, Zhang Mou, who pretended to be a delivery rider in Taizhou, Jiangsu Province, posted a false short video with "low salary and platform deduction" and sold miserably, and was criminally detained by the police. And this person who "rented" in Pudong, although he regretted his deliberate posing for photos in order to win traffic afterwards, driven by traffic thinking, the basic bottom line of life such as integrity has long been forgotten.
It can be seen that when traffic becomes the biggest pursuit, accounts will participate in hot spots and create hot farces through rounds in order to gain a foothold on the short video platform. When the traffic password is tried repeatedly, it is difficult to change the fake eyeballs. In this regard, there must be stricter rules to restrain all types of account entities, and account entities that have serious violations, dishonesty and immorality must be punished and made to pay the due price.
Of course, the website platform is also to blame. In July 2023, the Cyberspace Administration of China (CAC) issued the Notice on Strengthening the Management of 'Self-Media', clarifying that website platforms require "self-media" to be responsible for the authenticity of the information they publish and reprint, and to label them with fictional content or controversial information. After that, platforms such as Douyin require creators to clearly mark the "fictional/derivative work, only for entertainment" and other copywriting in the video, if there is no labeling, it will cause misunderstanding among the public and news media, become "false information", and will be banned and banned by the platform.
However, due to the fact that the regulatory penalties are mainly borne by the self-media account, the platform does not bear joint and several liability, and the management effectiveness is not ideal. At the same time, in terms of drainage effect, when the self-media account falsely posed to obtain traffic, the platform also indirectly enjoyed the dividend of traffic explosion. In terms of the profit of the rented guy mentioned above, of the 600 yuan reward he received, the Douyin platform took 300 yuan, and he got 300 yuan. Therefore, if the platform, as the profiteer of posing traffic, does not bear the corresponding responsibility, it is difficult to change the platform's attitude of "turning a blind eye" to the posing video, and this is not an important reason for the mixed content of short videos?
Therefore, in order to curb the traffic impulse of short videos from the source, on the one hand, it is necessary to strengthen the management of all kinds of accounts, and on the other hand, it is necessary to include all short video platforms in supervision. As required by the special action of "Clear and Clear, Rectifying 'Self-Media' Without Bottom Line Traffic", only by tightening and consolidating the main responsibility of information content management of website platforms and cutting off the chain of interests of "harmful traffic" to attract fans and monetize them, can we expand the reach of high-quality information content and create a clear cyberspace.
Source: Shangguan News