The Beijing Auto Show, which was 4 years late, finally came late, and all the car companies were holding back.
For their own new products and new brands, the marketing war between car companies is becoming more and more intense. But there is one principle that will not change - technology is king, in order to occupy the minds of users.
So, on the eve of the Beijing Auto Show, we saw such a special technology conference.
A few days ago, GAC Trumpchi New Energy officially announced that its technology brand, Trumpchi Zhidian Technology i-GTEC, has been officially upgraded to the 2.0 stage. In addition, from 2025, Trumpchi Zhidian Technology i-GTEC 2.0 technology will be successively installed on Trumpchi's new energy models.
At the event, the Mongolian band Anda Group made a grand debut, bringing a high-pitched and vast singing voice, and released a new song "Banquet Song (Trumpchi-i-GTEC Version)", realizing a cross-border linkage between the national music "national team" and the new energy "national team" car companies.
At the same time, at the scene of this technology conference, Trumpchi New Energy also brought a full of technical dry goods.
Among them, the eye-catching is the i-GTEC 2.0 technology of Trumpchi Zhidian Technology, which will focus on the transition of the four core technologies of chassis, intelligence, three electrics and technology platform.
First of all, it is the upgraded version of the "Juxing Intelligent Control Chassis".
Specifically, the "intelligent preview multi-cavity air suspension" can identify the gravel potholes and waterlogged roads in front of it in advance, and quickly lift the chassis to pass. The "intelligent pre-pressure relief" function can intelligently relieve pressure in an emergency to avoid the "swaying" experience of sudden braking.
The "chassis intelligent doctor" function can detect chassis abnormalities in time, and the owner does not need to get out of the car for inspection. At the same time, there is also a "Qiankun U-turn" function, which can use the rear wheel steering to improve the agility of handling.
What's more, the relevant executives belonging to Huawei's car BU business were invited to attend the event as guests - the "strong alliance" between Huawei and Trumpchi New Energy is about to become a reality.
It is understood that Trumpchi New Energy will soon introduce Huawei's intelligent cockpit and Huawei's high-end intelligent driving. In the near future, the "Chinese content" of Trumpchi new energy will increase rapidly.
In addition to the in-depth empowerment of Huawei's car BU business, its own "GARCIA Pure Vision" intelligent driving system is also being developed in an orderly manner, so that consumers can have richer choices.
In the field of three-electric technology, the i-GTEC 2.0 technology of Trumpchi Zhidian Technology has also been upgraded.
The most noteworthy content is GAC's self-developed "all-solid-state battery", which has achieved an increase of more than 50% in volume energy density and mass energy density, and is more resistant to manufacturing and heat, effectively avoiding the problem of thermal runaway.
In addition, Trumpchi New Energy also brought the "2.0 version of the quark electric drive", which is based on the six-in-one carbon fiber rotor technology, which is lighter and has higher performance.
In the field of plug-in hybrids, Trumpchi New Energy also released a new generation of hybrid engines, with a peak thermal efficiency of 46%, lower fuel consumption and longer vehicle range.
Finally, in terms of technology platform, Trumpchi New Energy will build a high-end new energy platform exclusive to the brand based on i-GPMA 2.0 intelligent electric technology, covering hybrid, plug-in hybrid, extended range and other models.
It is reported that this new platform will integrate the structural advantages of GAC's "Xingling electronic and electrical architecture" and the Rubik's Cube platform, with the comprehensive computing power of the platform increased by 50 times and the data transmission efficiency increased by 10 times. Rich computing power redundancy can make the vehicle functions "commonly used and always new", and the user experience can be continuously improved.
【Conclusion】Technology is king, which is the eternal law of the automotive industry. As the saying goes, "backwardness will be beaten", in the face of aggressive friends, Trumpchi New Energy will not be eliminated by the market only by making continuous progress.
As for in 2024, whether Trumpchi New Energy can come up with a refreshing product?