The Internet has blown a "daughter-in-law brother wind".
They are often some male bloggers who are handsome, shy, and cook at home, busy in the small courtyard of the farm and in the mountains and fields, as gentle and virtuous as the daughter-in-law next door, so they are named "daughter-in-law brother".
Image source: Gao Yichen
Some daughters-in-law are good at housework, and some daughters-in-law have a soft atmosphere when they appear. When he held an oil-paper umbrella and sat on the stone bridge surrounded by green mountains and green waters, he looked around, and titles such as "Little Husband" and "His Sister-in-law" naturally derived.
Image source: A Yanzi
The former wife and children are hot on the kang, but now the gender has changed, so that netizens also call it wonderful, and such ridicule often appears in the comment area:
"It's the first time I've brushed it, Ni Nen Sven. ”
"Brother daughter-in-law, don't do these coolies, let me do it!"
"Male daughter-in-law, are you considering marrying far away?
This kind of message often gets tens of thousands of likes in the comment area, which shows the fascination of netizens. Compared with the interactive comment area, the number of fans and the number of likes on a single video of the daughter-in-law often do not exceed one million, and they are still among the middle-waist bloggers.
Shaping the "ideal man" is becoming a rising traffic password.
Whether it is the coquettish literature that creates a sense of contrast, or the sense of husband performed by Bai Ke in the movie "The Annual Meeting Can't Stop!", they all show the emotional needs of netizens from different angles. The daughter-in-law who broke the gender barrier was also included.
Therefore, even if the daughter-in-law brother currently belongs to the niche content track, the development potential is still worth paying attention to. When most daughters-in-law use the countryside as the background for content creation, can it provide a new reference incision for the three rural tracks? What changes have occurred to the model samples of "ideal men" on the Internet?
Why do you love to watch "Brother Daughter-in-law"
"I'll sleep until noon today, and I'll think about making corn soup and stir-frying steamed buns later!"
With the BGM of Mao Buyi's "Ordinary Day" sounding, the blogger "Gao Yichen" spoke Henan dialect and started his usual opening report. In the video, he and his grandparents live in the countryside for a long time, often helping with housework and farm work.
Tie an apron, wash and prepare vegetables, stir-fry in ...... pan, and the figure of "Gao Yichen" skillfully shuttles in front of the kitchen board, and although the dishes he makes are mediocre, they are very homely. After finishing the work, "Gao Yichen" and his grandparents sat around the small square table in the small courtyard of the farmhouse and enjoyed their lunch.
At first glance, "Gao Yichen" is an ordinary creator in the field of agriculture and agriculture, but he relies on his diligence and ability in the hall and kitchen, and his shyness inadvertently, so that netizens are "on top", which is the uniqueness of "Brother Daughter-in-law".
There is more than one daughter-in-law on the Internet.
The blogger "A Yanzi" living in Sichuan shows a different scene of being busy in the fields. In the video, he sometimes ploughs the land with a flat shoulder and hoe, sometimes picks wormwood to make Qingtuan, and flexibly dances swords and guns in his spare time, revealing his professional skills in classical dance.
On April 10, "Ah Yanzi" released a video of repairing the warehouse door with wooden boards, which received 112,000 likes. Because of his slender stature, some netizens directly called him "sister-in-law" and "good wife" in the comment area of this video, and some netizens gave him "Lalang match", and wrote emotional stories with this background.
When male bloggers use the countryside as the narrative background for content creation, it seems that it is easier to trigger the title of "daughter-in-law", regardless of age, region, occupation and other factors.
The blogger "Junxi" is from Jiangxi, and is an ordinary male college student in 04, mainly sharing campus and daily life. In January this year, he released a daily vlog of returning to the village during the winter vacation, recording his daily housework, and the number of likes has reached 16,000 so far, exceeding the thousands of likes of the previous video.
Since then, he has also continued this style and updated many episodes of the theme video of "Male College Students Return to the Village Vlog", with the highest number of likes in a single issue reaching 477,000. In the video, he skillfully cleans, cooks and washes dishes, and ties his sister's hair during the process, looking like a good brother.
Some netizens commented, "A big man, can cook, take care of his sister, diligent, handsome, full of five layers of buffs", and some netizens coaxed him to marry him as a wife.
Although he was ridiculed as a "daughter-in-law", this may not be the original intention of male bloggers to create content.
Taking "Ah Yanzi" as an example, he told the editorial department of Xinbang that he has lived in the countryside since he was a child, and he rarely goes home when he goes out to study when he grows up, but he has always missed the rural atmosphere. Recently, he returned to his hometown in the countryside to use this as a backdrop for his videos. In the first video he posted, the title was accompanied by #Rural Cuisine#, #农村生活#相关的三农标签.
Compared with video production, farm work occupies most of the time of "Ah Yanzi", and video shooting and production are often completed in the interval, and a 2-3 minute video production cycle is usually two or three days. In order to keep the daily update, his videos are mostly less than 30 seconds long.
Gradually, "A Yanzi" also noticed that netizens called themselves "brother-in-law" and "little husband", "I think it's quite interesting, and the interaction in the comment area is also very strong."
Can the daughter-in-law open a new cut in the three rural tracks?
Rural life, diligent housekeeping, will live...... It is the common trait of "Gao Yichen", "A Yanzi" and other daughters-in-law.
In the traditional impression, daughter-in-law is often used to refer to rural women who work and cook and take care of the family. The "daughter-in-law brother" with daughter-in-law as the root word also has a strong local flavor.
From the perspective of account attributes, "Gao Yichen" and "A Yanzi" belong to the creators of agriculture, agriculture and agriculture. But the biggest difference is that their delicate appearance provides netizens with imagination space for character transformation, and also gives a new entry point for the Sannong track.
In recent years, the top stream of the three rural tracks has continued, but it has also become increasingly involuted.
From "Li Ziqi", "Sister Peach in Shuzhong", to "Ajun who can't stay idle", "Zhou Zhou", etc., the head three rural bloggers always seem to revolve around the fields, pots and pans, and it is inevitable that the content will be homogeneous. The appearance of the daughter-in-law broke this aesthetic fatigue to a certain extent.
But it is worth mentioning that not everyone can do it. Netizens love to see the sexually transformed pretty daughter-in-law, not the rough man on the yellow earth, and this kind of women's desire for male gentleness has also made the daughter-in-law attract the attention of more female fans.
Take "Gao Yichen" as an example, as of now, its Douyin fans are 218,000. According to Xindou, a Douyin data tool under Xinbang, female fans account for nearly 8 percent, and fans aged 18-23 are the majority, accounting for nearly 7 percent.
There are two sides to everything, and the more concentrated distribution of young female fans allows the daughter-in-law to have a stable audience, but it also limits their space to play in the three rural tracks to a certain extent.
Most of the front-row comments on the daughter-in-law's video are mainly ridiculed, rather than resonant exchanges related to agriculture, agriculture and agriculture. Therefore, some netizens think that the daughter-in-law brother is more inclined to life vlog bloggers.
According to the observation of the editorial department of the new list, the number of fans of the daughter-in-law bloggers is generally concentrated between 100,000 and 300,000, showing a distribution trend in the middle and waist, and there are no head bloggers with more than one million fans.
However, even so, there are still many brands that throw olive branches to their daughters-in-law.
On March 25, "A Yanzi" released a video of cooperation with Wangshan Hawthorn, which was also his first business order. Prior to this, skin care and daily use brands successively proposed business orders to him, "I will consider brands that are more in line with the pastoral style, and some brands that are too out-of-the-box and have a strong modern style are not suitable."
At the same time, the daughter-in-law also tried to present the contrast of the content by operating the trumpet.
"Gao Yichen" opened a small account called "Xiao Gao Teacher", which mainly shares daily wear, and the content is mostly in the form of pictures and texts or a few seconds of small videos with BGM, and has accumulated 45,000 Douyin fans. Because of the contrast between the two accounts, some netizens questioned "Is this the same person". More diverse display angles also make the character of "Gao Yichen" fuller.
However, compared with the head three rural bloggers such as "Ah Jun who can't stay idle" and "Zhou Zhou", who have accumulated tens of millions of fans, the commercial realization channels of the daughter-in-law brother are slightly lacking.
Walking on the Internet, the man who pleases women attracts the most fans?
Breaking gender barriers and creating a sense of gentle contrast is an important weapon for daughter-in-law to walk on the Internet to gain attention.
Prior to this, the same idealized elements of son-in-law and coquettish literature also had moments out of the circle, both of which were often obedient, complaining and aggrieved images of their wives at home. In this creative situation, the wife has the power to determine the future of the relationship, while the husband is more of a weaker party in the relationship.
For example, the Weibo blogger "Zhang Xiaofrog", who sparked discussions during 2022, records his love with his wife on Weibo every day, but he reversed his gender and became a delicate husband who is a bird.
Some netizens compared "Zhang Xiaowa" to their boyfriend, and even used this as a benchmark as a model for their model boyfriend. However, some netizens pointed out that Jiaofu literature is essentially a kind of superficial submission and concession to women by men lowering their posture, and women seem to have the right to dominate, but in fact they are still in the object position of being loved and connived.
As a result, a more common argument is that in the stories depicted in the literature of the Pettius, truth and falsehood no longer matter, and that the important viewer gains a brief emotional victory in the process of browsing.
To a certain extent, the emergence of "daughter-in-law brother" conforms to the demands of women in the current intimate relationship. For example, #A man's best dowry to do housework#, #听老婆话会赚钱#等相关话题一度登上社交平台热搜, are sought after by netizens.
Blogger "Yi Yang" recorded that during the Cold War between himself and his boyfriend, his boyfriend not only bowed his head and apologized first, but also made a table of meals to show his attitude, and Douyin received 2.43 million likes, becoming the blogger's most liked work.
Similar ideas have been applied to the creation of short plays.
Sun Yi, the chief producer of the Taneda Wen micro-short drama "The Little Lady in Charge", said in an interview with the film and television monologue that in the past two years, there has been a trend of "Chinese feminization" in film and television content, and the creators have begun to pay attention to the thoughts and living conditions of mature women, "The desire of many female viewers is very simple, they hope that their partners will be obedient, they will be rich enough, and they will have the right to speak."
Similar to "Sister Northeast Rain" and her husband Lao Kuai.
When Sister Yu picked up a knife and killed the pig and chopped the ribs, Lao Kuai either lay on the kang and drank the whole row of AD calcium milk, or was "bombed" out of the house by Sister Yu, while playing and not hindering the work. The frequent messages in the comment area are almost all like: "Ten miles and eight towns, who doesn't say that Lao Kuai's girl is married well." ”
Detached from the short video lens, it is rumored on the Internet that Lao Kuai is actually the behind-the-scenes hero of the "Northeast Sister Yu" account, covering most of the work such as planning, operation, investment promotion, editing, etc., and the strong women and weak men are actually strong and strong.
Returning to the essence, whether it is a sexually transformed daughter-in-law brother, or a model husband who regards his wife's words as a guideline, the "ideal man" in the eyes of netizens does not have a fixed template, which also brings unlimited space for extended discussion.