Eight years after the "Korean Restriction Order", Hallyu still looks like a fish in water overseas, and Hallyu music has become an international center?
Looking back on the development of Hallyu over the years
Looking back at the development of the Korean Wave, it can be traced back to 2003, when a Korean drama called "Dae Jang Geum" swept major TV stations, and the number of views of Dae Jang Geum's Korean drama alone reached 11.3 billion times, and this drama triggered a total of 119 billion won peripheral effects, which has not been broken even now
The popularity of this Korean drama has also aroused widespread discussion, and has gradually led to the development of Korean clothing, food, tourism, and even the field of studying abroad has attracted a lot of attention
Later, with the popularization of the Internet, the third wave of cold snaps struck, and the Internet took the core of the platform fission, such as the divine comedy "Gangnam Style" spread rapidly through social media, and the MV was played more than 4.8 billion times
In 2013, Korean dramas represented by "The Inheritors" and "You from the Stars" once again triggered a nationwide upsurge of drama chasing
In particular, the TV series "My Love from the Star" has very high ratings, with a national average of 27%, and has been viewed more than 1 billion times online
Later, someone made special data, stating that the economic benefits brought by this drama to related industries were huge, from the release to the end of the screening, the profit was more than 400 times in 4 months, and the net profit was 20 billion yuan
In 2013, South Korea's cultural and creative output reached US$85.5 billion, a year-on-year increase of 4.9%, and China is its most important market
Later, with the continuous debut of Korean idol groups and the influence of popular Korean dramas, Hallyu culture has attracted the love of many people
Since September 2016, the people have spontaneously formed a storm of Korean restrictions, and Korean artists are no longer invited, and it is now the 8th year
Without the Chinese market, K-POP can seek new development, and in the 8 years from 2016~2024, it will gradually become the first place in the music market in the era of globalization and the Internet, and even replace the centralization of European and American music, with countless overseas fans
The K-POP group, led by BTS, began to enter the U.S. market and achieved excellent results, but the process must have been very difficult, and it was also resisted by the American people at the beginning
With the unremitting persistence of fans, the first opportunity to perform on the radio finally came, and later spread in the form of fission on social media, attracting more and more attention, and even stepped onto the stage of the Grammys
In 2022, the White House invited BTS to visit and participated in speeches at the United Nations, although it also aroused the opposition of many American conservatives, but it is another level of affirmation for Korean idol culture
BTS, as the hottest boy group in South Korea, has a total of 670 million views on its first video on YouTube, while the total number of video views of the girl group Black Pink in 2021 has reached 9.15 billion. With so many video playbacks, the influence can be imagined
The global influence of K-pop has gone beyond a single cultural output, and now it has become a part of South Korea's soft power, and the rapid spread of K-POP has also increased the world's attention to South Korea
Because South Korea is very small, they can only aim overseas, the world's largest video site YouTube, the account with the highest number of followers is the South Korean girl group black pink, and the third highest is the boy group BTS, with more than 110 million fans, more than twice the total population of South Korea, isn't it amazing?
According to the data report, in 2022, South Korea's overseas audiovisual and related services revenue reached US$1.702 billion, a year-on-year increase of 47.9%, while related expenditure was US$467 million, achieving a difference of US$1.235 billion, the highest since the beginning of 2006
Why is Hallyu sweeping the world?
The reason why Hallyu has such a strong influence is inseparable from the fact that young people identify with its culture. In the context of globalization, more and more young people are eager to express their individuality and aesthetic power through music
Hallyu has successfully attracted a large number of young audiences with its unique cultural symbols and values, and even a magical cycle, and after having fans, the fan economy is getting wider and wider
Until now, Korea has been developing idol groups for more than 30 years. It has gradually formed a set of assembly line operations, from capital operation, brokerage companies to modeling teams, TV station singing, overseas tours, etc., with a clear division of labor and close cooperation
However, this assembly line model also makes Korean idols have a certain degree of replaceability, if the return results are not good, there are no works out of the circle, and it will gradually move towards the result of disbandment, and even some small companies have launched groups, from debut to retirement, no one knows
But it is different for large companies, starting from the selection of trainees, the coverage area is becoming more and more extensive. Nowadays, many companies directly select trainees around the world and recruit people with good singing and dancing images for training
After a long period of practice, I learned singing and dancing talents, and even included lyrics, composition, performance of musical instruments, fashion and fitness, etc
When he officially debuted, he had to invest a lot of money, because the production cost of an album was about 150 million won, and it also cost a lot of money to play songs on TV stations
But it is precisely because of the investment of funds that it shows a good visual experience for the audience, and the shoddy MV, singing style, and stage set are easy to cause fans to boycott and not buy it
It is precisely because of the diversity of the stage that they can quickly attract fans, increase the value of idols step by step, and bring higher economic returns and influence
But the influence of mainland culture is also very great abroad, I believe many people have heard of Jay Chou's sentence: "Chinese music is the most diao"!
In addition, many TV dramas in the mainland are popular abroad, such as "The Legend of Zhen Huan", which has been studied for many years, has been played in many overseas countries in a loop, and has been translated into English and so on
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