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Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves

author:Accentuate the beauty of the eye

In recent years, the beauty industry, as a high-frequency consumer market with rigid needs for women, not only has the nature of basic resident services, but also creates high added value. Driven by consumption upgrading and "beauty economy", its development speed can be described as rapid and ever-changing. At present, the number of offline stores in the entire beauty industry has exceeded one million, but the brand power is highly fragmented. None of the chain stores and flagship stores of the national unified brand occupy 5% of the market share. In the next few years, the size of the beauty industry will double. The beauty industry has a huge market size and huge profits, and women's consumption demand is strong, the consumption capacity is strong, and the consumption grade is improving year by year, and the market prospect is very huge, which can be called the "treasure industry".

Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves
Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves

In the future, the skin care concept of the beauty industry will also pay more attention to scientific skin care, and traditional skin care is only to externally replenish the ingredients lost by the skin, acting on surface problems. Scientific skin care is different, it subdivides skin problems and solves them one by one, so as to restore the healthy state of the skin. Mary Lycco keeps up with the trend of the times, and has always adhered to the original intention of the brand for 12 years, focusing on the concept of nourishing the skin with oil, and is committed to being a researcher of rose skin care. Because of this, Mary has won the favor of many consumers, and also attracted the favor of many partners.

Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves

At the same time, Mary advocates streamlining skin care management, adhering to transparent and open consumer values, and providing scientific and convenient skin care services through offline stores. This simple, effective, and relaxing way to skin care meets the needs of today's consumers, making it easier to manage their skin without being deterred by cumbersome steps and expensive products.

Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves

In order to ensure a pleasant skin care experience, Mary Lyco clearly marked the price of each item, and consumers can let the public clearly understand the specific cost of each service on the Meituan and Douyin platforms. Compared with the high cost of traditional beauty salons, Mary Lycco is more affordable and can allow more people to enjoy high-quality skin care services.

Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves

The affordable price, high-quality service experience, and the strong brand endorsement of the Marycray brand have attracted many consumers and partners. Mary Lyco is also always responsible and responsible, helping every partner who opens a store to realize their dream store, helping it to open smoothly to increase turnover, and getting better and better reputation in the industry, which also brings a virtuous circle to Mary Lyco, attracting more entrepreneurs to join, conform to the trend of the beauty industry, and work together to develop and grow.

Mary Lyco, in line with the trend of the beauty industry, takes advantage of the situation to help physical stores ride the wind and waves