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Mr. Chen is a distinguished alumnus of the School of Economics of Peking University, a renowned university, and his extraordinary wisdom and extraordinary scholarship would have a brilliant future if it were not for the turbulence of fate.
However, the circumstances of life are always as unpredictable as a mystery, and in the end he chose to become a business leader, and in just three years, he created a jaw-dropping wealth of 1.1 billion!
Despite his success in his career, Mr. Chan is still deeply apprehensive about the idea of returning to his homeland. Whenever he recalls the familiar scenery of his hometown, he always feels an indescribable pain and resistance in his heart.
There must be a hidden past that he will never forget, which makes his deep affection for his hometown disappear.
As a former leader among the Peking University people, Mr. Chen should have made a big splash on the social stage with his extraordinary talents. However, it is surprising that he chose the seemingly mundane profession of butcher and achieved amazing results in this field.
Now that he has amassed a wealth of assets and a great fortune on the commercial battlefield, he has a promising future, however, it is puzzling that he has always been hesitant to return to his hometown, and has never been willing to step on the threshold of his homeland, as if there is a certain lingering fear there.
After his academic success, Mr. Chen held a key position in the Zhanjiang Municipal Party Committee Office. However, the work there was boring and gradually eroded his enthusiasm for work. Deep down, he longs to be able to stand on a bigger career stage and show his talents.
At this moment, an unexpected opportunity quietly came one day, his mother held an apple and said with a little regret: "The seller said that this apple is very sweet, but I feel very sour when I taste it."
Mr. Chen stared at the ordinary apple, and a flash of inspiration suddenly flashed in his mind: maybe we can try to develop a new acidic drink? Once the idea germinated, it was planted in his heart like a seed, and his unquenchable entrepreneurial enthusiasm was stimulated.
So, Mr. Chen began to devote himself to research and experiments, after several months of unremitting efforts, finally succeeded in developing the first named "Tiandi No. 1" aged vinegar drink beyond everyone's expectations, once this product came out, immediately won the enthusiasm of the majority of consumers, quickly occupied the market share Mr. Chen also became famous, only three years to create a wealth of up to 1.1 billion yuan miracle!
With that huge start-up capital, Mr. Chen decisively created his own business kingdom and named this popular product "Tiandi No. 1". The revelation he got in an unintentional chat, which made him soar to the sky, instantly ascended to the top position in the industry, is really an indescribable brilliant result of accident and luck!
After years of hard work and success, Mr. Chen remembered with deep affection the cultivation and support of the people in his hometown, so he decided to give back to those simple and kind parents and villagers with practical actions.
Looking back, he vividly remembered those difficult years of studying, and his poor family once faced the choice of giving up his admission qualifications to Peking University, and he was afraid that it would bring greater financial pressure to his family.
It is precisely because of the selfless assistance of the villagers that he was able to realize his dream and gradually move towards the peak of his life. With great sincere gratitude, Mr. Chen generously donated a huge amount of up to 200 million yuan to build 258 luxury villas in his hometown of Guanhu Village, hoping to share this happiness and prosperity with every villager selflessly.
However, he never imagined that instead of earning the villagers gratitude, this act of generosity would lead to their greed and resentment. According to rumors at the time, Mr. Chen made a solemn promise to the villagers that he would build a villa for each family as a way to repay their financial support.
However, when the specific distribution plan was announced, there was a commotion in the neighborhood committee.
Some villagers began to openly question Mr. Chen's integrity, accusing him of not keeping his word and backsliding. There are even malicious rumors that Mr. Chen demolished their ancestral house to build a villa, leaving future generations homeless.
For a while, all kinds of groundless accusations poured like a torrential rain, leaving Mr. Chen feeling mixed and speechless.
He was full of awe and tried to repay the people of his hometown with a rich return. However, this act of kindness was misunderstood and hurt by the villagers.
They turned a blind eye to Mr. Chan's generosity and focused only on their own gains.
What broke Mr. Chen's heart the most was that someone actually said viciously to him in person: "Do you think that if you make money, you will be able to empty your eyes? If we hadn't sponsored you to go to school back then, you would probably still be farming at home!" These heartless words undoubtedly left a deep wound in Mr. Chen's heart.
For a while, he only felt that the selfishness and treachery of these people were really intolerable.
Despite the injuries suffered by his relatives, Chen Sheng still did not stop moving forward! On the contrary, he bravely scaled new heights in his career with firm conviction and unremitting efforts. In a fortunate opportunity, he saw the chaos in Guangzhou's pork market, which lacked a high-quality brand with strong influence and a good reputation.
Faced with such a situation, Chen Sheng's heart was full of worry and uneasiness. However, it was this deep apprehension that inspired him to challenge himself and boldly come up with a new vision: he was convinced that he was strong enough to create a unique pork brand to fill the gap in this market.
In order to realize this grand ideal, Chen Sheng first invested a lot of time and energy in conducting in-depth market research. He found that the vast majority of the pork sold in Guangzhou came from foreign pig breeds, while there were very few local pig breeds.
Although the quality of local pork is more pure and delicious, many farmers are reluctant to breed it due to its long growth cycle and high feeding cost.
Chen Sheng keenly grasped this huge gap between supply and demand, so in 2007, he resolutely founded the "No. 1 Native Pig" brand, dedicated to promoting pure local pork products.
As soon as the brand was launched, it immediately caused a sensation in the Guangzhou market, and won the warm pursuit of consumers with its excellent product quality and unique taste and flavor.
Since 2013, "No. 1 Native Pig" has begun to march into the national market, and has opened chain stores in Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities. As of 2019, the brand has nearly 1,000 stores in 35 major cities across the country.
"No. 1 Earth Pig" has undoubtedly become another peak in Chen Sheng's career. It is worth mentioning that he has always been concerned about his hometown, and deliberately established a "No. 1 Soil Pig" farm in his hometown village, and hired local villagers to manage it, promising that he will give priority to purchasing the pigs they breed in the future and give corresponding remuneration.
However, what Chen Sheng never expected was that the jealousy and selfishness of his hometown people made his heart ache again.
With enthusiasm and kindness, Chen Sheng has created employment opportunities for the villagers in his hometown to breed "No. 1 Native Pigs". He hopes that this initiative will lead his hometown to the path of common prosperity, so that everyone can share the joy of career success.
However, after seeing the joy of the villagers at the beginning, Chen Sheng felt deep pain again. Some villagers were jealous of the slow growth rate of their pigs, and pointed their fingers at the excellent species that Chen Sheng had carefully selected.
Some villagers have begun to openly question whether the breed supplied by Chen Sheng is a pure local pig, claiming that their native breed has always been known for its sturdy size and fast growth rate.
All of a sudden, all kinds of negative remarks sprung up like mushrooms after a rain in the village.
Faced with such a predicament, Chen Sheng initially ignored it. However, as the conflict intensified, he gradually felt the indifference and rejection of the villagers. Some people even directly accused Chen Sheng's pig project of being a hoax and deliberately plundering the fruits of the villagers' hard work.
In this insult, Chen Sheng once again deeply realized the selfishness of the villagers. They only cared about their immediate interests, but they never thought deeply about Chen Sheng's original intentions, nor did they understand his hard work and sweat for his hometown.
What makes Chen Sheng even more disappointed is that although he has given everything he has to create opportunities for the villagers to develop their careers, the villagers are still indifferent to this, and instead regard him as a cash cow, ruthlessly squeezing his value.
Faced with the cynicism of the villagers, Chen Sheng chose to remain silent. He knows that no matter how hard he tries, he will not be able to win the understanding and recognition of his fellow villagers. Therefore, when the village chief frequently called to inquire about the situation, he chose to turn a blind eye and turn a deaf ear.
Chen Sheng had fallen into deep despair. Years of experience have taught him to see through the villagers for what they really are: no matter how much he gives, they will never be satisfied. In this way, a former Peking University genius cut off his robe and righteousness with his hometown, just because the villagers were selfish and turned a blind eye to his hard work.