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Recently, the 18th Beijing International Automobile Exhibition is in full swing. Among the many participating brands, the booth of Xiaomi Auto attracted many eyes. Lei Jun, founder, chairman and CEO of Xiaomi Group, personally stood on the platform and brought the latest sales data and user analysis of Xiaomi SU7 to the audience.
Lei Jun excitedly announced that as of April 24, the number of locked orders of Xiaomi SU7 has exceeded 75,723 units, which not only proves the strong performance of Xiaomi cars in the market, but also demonstrates the high recognition of this product by consumers. Since the release of the Xiaomi SU7, 5,781 units have been delivered in just 28 days, which is the fastest in its class.
When talking about the user composition of the Xiaomi SU7, Lei Jun revealed some interesting data. The proportion of female buyers has reached 28%, although this proportion is lower than that of male users, but Lei Jun predicts that with the further expansion of the market, the proportion of female users will increase to 40%~50%. This data reflects that Xiaomi Auto's layout in the gender-diverse market is gradually showing results.
At the same time, the proportion of BBA (BMW, Mercedes-Benz, Audi) brand users has reached 29%, and the proportion of Apple users is as high as 51.9%, which shows the strong attraction of Xiaomi SU7 in the high-end market and Apple user groups.
Lei Jun also revealed an exciting news: in June, the monthly delivery of Xiaomi SU7 will exceed 10,000 units, which indicates that the production and delivery capacity of Xiaomi cars is rapidly improving. Not only that, Lei Jun also said that by the end of 2024, Xiaomi Auto's sales and service outlets will basically cover all provinces in the country, and the number of sales stores will reach 219, covering 46 cities. At the same time, the number of service centers will increase to 143, covering more than 86 cities. This means that no matter where they are, consumers can enjoy the convenient services brought by Xiaomi cars.
In addition, Lei Jun also announced the lap time of Xiaomi SU7 Zhejiang Competition, the Max model with the original tires lap time of 1:42.163, and after replacing Michelin semi-hot melt tires, the lap time score increased to 1:38.043, which is really the fastest car within 500,000!
Regarding the brilliant performance of Xiaomi Auto, netizens have said: "Lei Jun has won!" This is not only an affirmation of Lei Jun's personal leadership ability, but also a recognition of the brand and strategy of Xiaomi Automobile. With the continuous deepening of Xiaomi's new energy vehicle market, its market performance in the future is worth looking forward to from all walks of life.