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Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

author:Mizukisha

Based on the number of employees in the company and the number of candidates in charge of each person, Zhang Xuefeng's college entrance examination voluntary filling service company is creating surprising wealth in this service field with extremely high gross profit margin. 10,000 yuan, for a "certain" answer, reflects the confusion and anxiety of candidates and parents.

Anxiety of parents in senior high school

There are only more than 40 days left before this year's college entrance examination, but Xiaojie, the parent of the third year of high school, is gradually more down-to-earth. At the beginning of November last year, she grabbed a place in Zhang Xuefeng's live broadcast room for the college entrance examination voluntary filling service (hereinafter referred to as "Gao Bao"), and when she made the payment, "I was so nervous that my heart was about to jump out, and the whole person was trembling." 9999 yuan was crossed out of the account, and the balance showed 48.23 yuan, she posted a screenshot of the payment with a background music on social media, singing in the song, "A sentence is bitter first and then sweet, I have survived year after year." "When I bought it, I was relieved. Xiaojie told this magazine.

It is not so easy to buy the services of Zhang Xuefeng's company. In his live broadcast room, parents often ask, "Teacher Zhang, when can I sign up?" Zhang Xuefeng reported a point in time, and he would definitely add another sentence, "I hope you can grab it." "If you think it's a hunger marketing rhetoric, you're wrong. In March of this year, I participated in his new round of high-speed service rush activities, from 5 minutes before the start to a full hour later his company announced that all the places in this round were sold out, except for a few remote provinces such as Yunnan, Qinghai, Tibet, etc., I have been competing with the paralyzed servers, and the Internet speed and hand speed that I can't match.

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

Before devoting himself to the college entrance examination volunteer filling service, Zhang Xuefeng went to colleges and universities across the country to give admissions lectures for postgraduate entrance examination counseling institutions, and he became an Internet celebrity by interpreting the lecture videos of "985" colleges and universities (Photo by Zuo Dongchen / Photo courtesy of Visual China)

According to the requirements of the teacher in the live broadcast room, you must choose the province and the year of the college entrance examination when purchasing, if you take the wrong province, even if the payment is successful, it will be refunded eventually. I wanted to grab a spot in the popular Jiangsu province and finally got one with just nine minutes left before the end. After filling in the basic information, until the last step, reading the 10-page service contract, I just took a few seconds to take a screenshot, and when I paid, the system prompted that all the places in Jiangsu Province had been sold out.

After participating in person and returning home, you can understand the still excited tone when you listen to Xiaojie's recollections. Her son studied in a private high school with a good reputation in Harbin, and because he had good grades in the high school entrance examination, he was "pinched" from the county by this high school. In previous years, the process of "pinching the tip" of high schools in the city was very simple, but in the year of Xiaojie's family, the policy was suddenly tightened, and the Municipal Education Bureau stipulated that you must have an urban hukou to be admitted to the school. During the summer vacation of the epidemic, Xiaojie's family had a very hard time, and finally she was lucky to find a relative in the city who was willing to let her son's household registration fall on her own property, so she was able to successfully enroll in school.

Son's school is a day school. Xiaojie left her hometown in the county with her son, rented a house near the school, and became a companion mother. The high school curriculum is much more difficult than that of junior high school, and my son is especially worried about mathematics, "I did very well in the high school entrance examination, and I was quite energetic when I went to the first year of high school, and I felt that the total score was 750, and it would not be difficult to take the test of more than 600." Xiaojie recalled that after the third year of high school, her son finally recognized the reality, "I am already very content to be admitted to a 211 outside the province." ”

I feel sorry for the child, and I don't want the child's hard work to be in vain, "We don't have such good conditions, and we can't give the child much support in learning. Xiaojie feels that as a county woman with little social experience, she is not able to make better plans for her children, "I don't know much about the location of the school, the major of the university, and what the future employment will be." She once asked the class teacher for help, and the teacher recommended the Ministry of Education's "Sunshine College Entrance Examination Network", "Let yourself study, maybe the teacher is also afraid of taking responsibility, and the teacher is very busy when he gets up early and is greedy for night." Xiao Jie said that she worked hard to read the authoritative information on the official website, "Sometimes I just can't understand it, it talks in general terms, such as computer science and law, there are many secondary disciplines below, what do they mean?"

Xiaojie feels that finding a suitable high-reporting agency can help her make up for the poor information in the college entrance examination and provide the most effective help to her son. She paid attention to the college entrance examination information provided in various accounts on Douyin, "Maybe because Mr. Zhang Xuefeng is also from Heilongjiang, I feel that his way of speaking is down-to-earth, and he can explain everything thoroughly about what he studies in various majors and what he will do in the future." ”

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

(Photo by Geng Yuhe / Photo courtesy of Visual China)

In addition to Xiaojie's regular college entrance examination information needs, there are also some families who choose Zhang Xuefeng because of regional differences and the uncertainty of the new college entrance examination reform.

"Everyone admits that Henan's college entrance examination track is the worst. Wang Fang, a sophomore in Zhengzhou, told this magazine. The number of college entrance examinations in Henan has been the first in the country over the years, reaching 1.25 million in 2021, compared with the huge number of people, Henan's undergraduate admission has no advantage at all, Wang Fang's friend's child took the college entrance examination in Tianjin, "You can get a score of 211, and you can only get an ordinary one in Henan." ”

Wang Fang said that many of her friends moved their hukou to provinces with geographical advantages for the college entrance examination when their children were in junior high school, and since then they have been studying in other provinces. "We could choose to go to Shaanxi or Tianjin, and some parents went to Qinghai or Heilongjiang, but my child was arrogant and felt that he had good grades, so he was unwilling to take this shortcut. When the third year of junior high school started, there were many people in the class, and he woke up, but it was too late. Wang Fang said that choosing to stay means that the space for the college entrance examination is very limited, "I only have two requirements." First, I hope he can pass the entrance examination in Henan, I don't want my grandson to take the college entrance examination in Henan in the future, and second, I hope he can have a choice. "Compared with the complexity of college entrance examination immigration, it is obviously much simpler to buy a college entrance examination service.

In 2014, the State Council issued the "Implementation Opinions on Deepening the Reform of the Examination Enrollment System", Shanghai and Zhejiang Province took the lead in implementing the pilot program of comprehensive reform of the college entrance examination in that year, starting from the first year of high school students enrolled in the fall of 2014, the high school stage will no longer be divided into arts and sciences, and students should choose three subjects such as physics, chemistry, biology, history, geography, and politics (there is also a technical course in Zhejiang Province), and Chinese, mathematics and foreign languages as the test subjects of the college entrance examination, referred to as "3+3". Because physics is the foundation of many science and engineering majors, in the subsequent implementation process of the reform, colleges and universities have made requirements, and only candidates who choose physics in the college entrance examination can fill in some majors, and on this basis, some majors have requirements for physics and chemistry, and even physics, chemistry, and biology. In the process of the new college entrance examination system being promoted to all provinces and cities, "3+3" has been changed to "3+1+2", 3 still represents three main subjects, 1 means to choose one of the two subjects of physics and history, and 2 refers to choosing two of the remaining four subjects.

Obviously, the way of selecting subjects after the reform of the new college entrance examination has become more complicated. It was for this reason that Han Xue, a parent in Changzhou, went to buy Zhang Xuefeng's high-profile service. His son took the college entrance examination for the first time in 2022 and was admitted to the military school in advance, and after two months of schooling, the child felt very uncomfortable, so he chose to drop out of school and go home to repeat, which took two years in between. When taking the college entrance examination this year, Han Xue's son will face a great challenge. In the first year of high school, the child chose a combination of physics, biology and geography according to the "3+1+2" subject selection plan at that time, "I didn't choose chemistry, because everyone said that those who studied chemistry were top students, and only chemistry classes were opened in key high schools." Han Xue said that under the mandatory regulations of physics, chemistry has become the most difficult subject within the optional range, and many people choose to take a detour.

However, starting from this year, many colleges and universities in Jiangsu Province have "bound" physics and chemistry when recruiting students, that is, it is stipulated in the enrollment catalog that only candidates who have chosen both physics and chemistry in the college entrance examination are eligible to apply for a certain type of major. "Almost all science, engineering, agriculture and medicine majors are required by this. My son is equivalent to a liberal arts student this year. Han Xue said, "He originally wanted to study dentistry, but he couldn't do it this year." He also likes computer science, and we want to see if there are any majors that do not require 'materialization binding', which can be transferred to computer majors when they are admitted to graduate school, such as geographic information systems, big data management, and so on. "In this case, it becomes even more necessary to purchase a reliable high-reporting service.

The person who gives a definite answer

In 2021, Zhang Xuefeng, who has been drifting north for 14 years, officially bid farewell to Beijing, came to Suzhou with his family to settle down, and established Fengxue Weilai Company, which is oriented to high school business. Prior to that, he worked in a postgraduate entrance examination counseling institution in Beijing, and was a famous graduate school teacher with 10% of the company's shares, and became popular on the Internet with a video of "Seven Minutes to Interpret 34 985 Universities" for postgraduate entrance examinations.

As for how to cross over from a "famous teacher for graduate school entrance examination" to a "high school teacher", Zhang Xuefeng wrote in his book that after the video of the graduate school entrance examination circulated on the Internet, some parents of high school students found him, "Since you know the university so well, tell us how to apply for volunteers." This became the starting point of his new career.

At the end of 2017, not long after Zhang Xuefeng first set foot in the field of college entrance examination, the team of book editor Yan Dandan also sensitively discovered the opportunities in the college entrance examination market.

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

With the changes in the voluntary filling mode, the continuous expansion of colleges and universities, and the changes in supply and demand in the job market, more and more candidates and parents hope to make the most favorable choice of colleges and majors for themselves by purchasing high-reporting services (Photo by Wang Jian/Photo courtesy of Visual China)

"The topic of the college entrance examination has been going on for a long time, but all the books on the market are teaching and auxiliary books, and there is no one like Zhang Xuefeng who can explain the major categories and employment choices so clearly. They got in touch with Zhang Xuefeng, but they didn't expect that as soon as the Spring Festival holiday ended, Zhang Xuefeng handed in the first draft, "All the content is in his head, and he combs it very quickly." In addition, he is really diligent, saying that he only has time to write it out during the Spring Festival holiday. This college entrance examination guide, titled "Choice is More Important than Hard Work", implements his "non-shocking" style of speaking, and most of the content is the jokes he has mentioned in various videos, as well as a large number of professional introductions copied from the official website of the university. Even so, the book sold more than 100,000 copies that year.

In the newly established Fengxue Weilai Company, Zhang Xuefeng is the absolute majority shareholder, accounting for 75% of the shares, and he is also the absolute protagonist of this company, because there is only one business in the company, that is, to provide consulting services for college entrance examination volunteers.

Although the company was opened in Suzhou, this did not prevent the business from being promoted to the whole country, relying on Zhang Xuefeng's ability to talk live for hours on end. In the view of Mao Huihui, Zhang Xuefeng's university alumnus, live broadcast is the best way to show Zhang Xuefeng's talent. Mao Huihui and Zhang Xuefeng were in the same class, and the two participated in the campus host competition of Zhengzhou University together, and Zhang Xuefeng won the championship that time. Mao Huihui recalled to this magazine that although Zhang Xuefeng had a strong Northeast accent at that time, he played well in all aspects such as self-introduction, talent show, and random test questions, "quick response, good expression skills, sharp views, and aura like the elders of the rest of us." In the end, he received the teacher's comment that he was "quick to speak and good at speaking", "but in terms of style, I felt that he was not suitable for being the host of the party, but should do the self-expression of speech and debate." ”

However, in Yan Dandan's view, in addition to verbal expression and business sense, Zhang Xuefeng does have his insight into the current educational dilemma of Chinese families. At the end of 2021, Zhang Xuefeng published the book "Winning the Three-Year Critical Period of High School". This book is completely different from the previous two books, it is about how to understand children and how to be a good parent. Yan Dandan recalled to this magazine that writing this book was entirely an idea put forward by Zhang Xuefeng himself, "When it comes to the college entrance examination, many parents feel that they have to make a good choice in the third year of high school, but after he has contacted many parents and encountered such and such problems, he feels that parents need to make a lot of preparations in advance, whether it is psychological or learning methods." Zhang Xuefeng wrote in the book: Many parents complain that they can't communicate with their children, and I suggest that they go to station B first to see what these young people are watching and what they like.

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

After becoming popular on the Internet, Zhang Xuefeng's books on postgraduate entrance examination and college entrance examination became bestsellers in teaching and auxiliary categories (Photo courtesy of IC photo)

Last summer, Han Xue, as the lucky audience selected, connected with Zhang Xuefeng in the live broadcast room. "I first asked him what he thought of the military school. Han Xue recalled that Zhang Xuefeng said that it was inconvenient to evaluate the military school, but "if you are rushing to contribute to the country and don't care about your income, you can choose the military school." He said that, and I understood. Han Xue felt that Zhang Xuefeng was very sincere, so she trusted him a lot.

For Xiaojie, Zhang Xuefeng's team can give easy-to-understand definite answers, which is also the source of her trust. "I remember that there was a major in 'energy and power engineering', Zhang Xuefeng said, 'it is a boiler-burner', and I understood it at once. ”

After grabbing the high registration quota in November last year, Xiaojie has already got in touch with the teacher in charge and held a video conference to talk about the family's thoughts on the major and the future. A few days later, the young female teacher brought Xiao Jie a professional directory suitable for her child. The first choice recommended by the teacher to her is computer science, "if you are good at mathematics, you can take the civil service exam"; the second is electronic information, "you are required to be good at physics, but my son is average in physics, so the teacher asked, is 'electricity' better, or is 'mechanics' better?" If you learn 'electricity' well, you can go to this major, mainly to study chips, but it is difficult to change careers in the future"; the third category is aerospace, Xiao Jie said, the information given by the female teacher is more accurate." The last one is Xiaojie's own head to come up with the surveying and mapping major, she has a relative who works in the local government, and she thinks that studying surveying and mapping may be able to entrust her relationship to enter the government department, "but the teacher said that this major is relatively unpopular, only a few large enterprises recruit people, and the salary level is low, so I don't recommend it." ”

After listening to Xiaojie, I couldn't help but ask her, aren't these majors all recommended by Zhang Xuefeng and his parents in the live broadcast room? Is it really worth spending 10,000 yuan to buy such a service? Xiaojie admitted that the female teacher who connected with her may have relatively little qualifications, "Many people in their company have Douyin accounts, but she doesn't." I think it should be that I am afraid that I will be asked during the live broadcast, and I will feel embarrassed, and I still need to practice more. But there is a clause in the signed service contract that the filled volunteers will be reviewed by Mr. Zhang Xuefeng, "no signature will not pass", "Finally, Zhang Xuefeng can review it, and I can rest assured." Xiaojie said.

How did the high opinion come about?

On Douyin, you can search for the accounts of many "Fengxue Weilai" high-ranking teachers, and their homepages will put a photo of themselves and Zhang Xuefeng at the front desk of the company at the top to prove their identity. For this market, Zhang Xuefeng is like a "golden signboard", attracting parents who want their son Jackie Chan. But in practice, how many high-profile suggestions can really be stamped with his "seal"?

Lu Yan worked at Fengxue Weilai for two years, and he joined the company in 2021 not long after starting his business. Lv Yan said that the implementation of the new college entrance examination reform in each province is different, and the company divides several provinces in the same reform batch into one group, a total of six or seven groups. When he left last year, there were more than 30 teachers in his central province group, each of whom had about 50 customers, and in total, there were at least a few thousand senior high school candidates served by Fengxue Weilai last year.

With so many people, can Zhang Xuefeng be able to complete the examination in a short period of time? A local teacher of the Gaobao service in Suzhou analyzed to this magazine that starting five days before the college entrance examination scores are issued, the teachers of the Gaobao service should enter the stage of sprinting at full speed, and the busy work will continue until the deadline for filling in the volunteers. "Starting from June 20th, some colleges and universities have released enrollment brochures in advance, and the high school teachers want to analyze whether the number of students enrolled in 985 and 211 colleges in Jiangsu Province is more or less than in previous years, how much impact the increase or decrease in the number of places will have on the score line, what are the requirements for high school subjects in different majors, and what majors can children who do not meet the requirements choose, etc. After the results of the college entrance examination are announced on June 24, until the deadline for reporting volunteers on July 2, parents will contact teachers at any time to change their minds and make new volunteer adjustments. Is it possible for one person to review nearly 10,000 submissions by the deadline?"

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

On June 7, 2021, the college entrance examination officially kicked off. The picture shows the examination center of Foshan No. 2 Middle School (courtesy of IC photo)

Every year at the end of the college entrance examination and when the scores are about to be announced, Fengxue Weilai will organize the teachers of Gaobao to live in the hotel collectively in order to facilitate communication and work day and night. Mr. Lu said that Mr. Zhang, like everyone else, would move into the hotel, and although he did not personally bring customers, he would keep asking people in the WeChat group if they had any questions that needed to be answered. Normally, the leader of each group is responsible for reviewing the volunteer plan, and as long as he can give the reason and give the basis for the volunteer plan, it will be approved.

Lv Yan graduated from a 985 university in the eastern provinces, he studied civil engineering, after graduation worked in the real estate industry for several years, with the decline of the overall trend of the industry, he decided to change the track, so he came to Fengxue Weilai for an interview. Lu Yan is one of the few graduates of well-known colleges and universities in the company, but like most new employees, he has no experience in high-level service. They are required to undergo more than a month of company training to master a methodology for developing a volunteer program before they take up their posts.

Lv Yan told this magazine that at the beginning of the training, the company will issue a college entrance examination data manual compiled internally, and all colleges and universities in the country will introduce it in it. "It is impossible to memorize the admission scores of each school in a short period of time, the first step we have to do is to build a framework, that is, to pull out the grades and gradients of different schools, on this basis, and then understand the key schools in each province, followed by the second and junior colleges, to understand their history, major settings and future employment directions, as well as the position of this major in the job market, etc. "The training completion exam adopts the form of simulated volunteering," to give you a representative student information with obvious characteristics, so that you can do volunteer planning, which schools to choose, which majors, what is the ranking of majors, and it is important to explain clearly what is the basis for your choice. Lu Yan said.

After the training, the employees are officially inducted, and the families who have purchased the high-reporting service for at least 10,000 yuan will be dispersed among the employees. "In the words of my leader, 'Parents are losing a bit of money'. Lu Yan said, "Parents sign a contract with us at such a high price on this platform, if I just use the same set of ideas in the training, choose a school for them, choose a major, how can I guarantee that it will achieve this child in the future?"

Gao Bao Teacher's Values

So, what should Gao Bao do to be worthy of the "10,000 yuan" paid by his parents? Lu Yan felt that he should spend more energy to understand the children and families he was responsible for. But he admits that more communication with parents and children is not a hard indicator for the company, and the vast majority of teachers only contact parents twice in the first semester of the third year of high school, just like the female teacher in charge of Xiaojie's family, just give a process-based filling suggestion.

The work in the fall semester is easier than in the spring semester, and Lu Yan said that in addition to getting in touch with the 50 families he is responsible for, the main task of the teachers during this period is to keep learning. Zhang Xuefeng has repeatedly written in his various books on postgraduate entrance examination and college entrance examination that he is a person who loves reading and studying, and all his output depends on his own continuous accumulation, "every year in March, when each school publishes the list of postgraduate entrance examinations, the number of admissions, the list and the score line, and stays up until four o'clock every day to sleep", "loves to collect all kinds of strange news", for example, when the China Development Bank set up branches in the three northeastern provinces, it recruited graduates from only four 985 colleges and universities in the northeast; Zhou Senfeng, the youngest mayor in China, is a graduate of Tsinghua University, and so on.

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

Stills from "Life of Pi".

Lv Yan said that in Fengxue Weilai, Zhang Xuefeng's live broadcast is the best way for new employees to learn. In addition, they will also try to understand the spirit of some relevant documents like Zhang Xuefeng did back then. There are two main forms of organized learning within a company. One is intra-group sharing, where group members take turns to analyze a specific specialty every week, and then the group leader expands and extends. "In my analysis, I used Max Weber's views on value rationality and instrumental rationality, and I think that when everyone chooses a major, they usually start from instrumental rationality and do not really care about students' value pursuits. Lu Yan recalled that when he finished speaking, he was recognized by the team leader, but other team members would report that what he said was "too mysterious".

Another form of learning was organized by the boss, Zhang Xuefeng. He used his connections to invite the person in charge of the enterprise or the university admissions office to give lectures to the employees, "For example, I once invited a dean of Peking Union Medical College, they will systematically talk about the situation of this discipline, and there will be colleagues on the spot, such as how much is the income of this industry, where can I go to employment, etc." Lu Yan said that once the person in charge of a real estate company came, and other colleagues were asking about the current situation of the industry, income and the company's recruitment of new employees, but he made another "idealistic mistake", and discussed with the speaker the industry's "high turnover" capital flow model, "When I finished speaking, my colleagues looked at me very strangely." ”

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

However, there are not many opportunities for this kind of in-depth communication that Lu Yan craves, and even fewer opportunities to use it in practice. "Mr. Zhang often tells us in the company to 'respect fate'. Lu Yan said, "What he means is that it is not excluded that some parents are willing to listen to you talk about value pursuit and are willing to discuss their inner thoughts with you, but there are more parents who are unwilling, sometimes you say too much, except for causing trouble for yourself, it will not have any impact on the other party." ”

Lu Yan feels that the high-reporting service is like a medical service, "There are two modes of communication, one is paternalistic and the other is interactive. And Zhang Xuefeng has both perspectives. His choice of live broadcast is obviously "paternalistic", "giving the impression that it is not very comfortable, authoritative, and even a bit utilitarian, but I think this is because the number of viewers he faces is too large, and the vast majority of people will not have a deeper thinking, as long as they can solve problems efficiently in the live broadcast room." For example, the controversy of "Is journalism and communication worth learning" that pushed Zhang Xuefeng to the forefront last year came from a conversation he had in the live broadcast room. A science boy with a score of 590 wanted to study journalism, Zhang Xuefeng said, "Knock him out, and any major you apply for is better than it." ”

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

"The live broadcast room needs traffic, the number of transactions, and as an anchor, you need exaggerated words, but I still think he has thoughts in his heart. Lu Yan told the reporter of this magazine, "For example, he will ask bluntly in the live broadcast room, 'Classmate, can you accept that after you work for ten years, your income will be lower than those who did not score as high as you back then?' If the other party can't accept it, he won't be verbose, just go directly to the 'paternalistic' communication method.'" ”

Risks of the Services

However, in the eyes of some educational researchers, such seemingly clear and direct high-level guidance has its hidden worries and contradictions when examined in detail.

"Many parents find that they don't understand a lot of information and have a lot of anxiety during the volunteer filling period, and at this time he only needs to get a little information to believe it, which provides market space for some people. A senior high-speed newspaper research expert analyzed to this magazine, "If you don't pay attention to your child's own interests, just which major is popular and has a good job, how can you ensure that a person can truly realize his own development?"

In the expert's view, the most missing piece of Chinese families in their children's college entrance examination is the perception of their own interests, "which is closely related to the fact that our basic education does not pay attention to the cultivation of students' interests." "Xiao Jie's son was very fond of speech and expression when he was a child, and he won a speech contest at school in junior high school, but this did not develop into an area that he could continue to explore in the future. Xiaojie said that in the second year of high school, the head teacher also invited him to participate in the speech competition, but the child felt that it was very delayed in learning and refused, he only wanted to get all the homework, especially the math scores, and he would not apply for any majors related to eloquence and expression in the future, but went straight to the hot spots.

Is it worth spending 10,000 yuan to find Zhang Xuefeng to apply for the college entrance examination?

Stills from "Little Joy".

"If you don't have your own interests, it's easy to fall into the trap set by Zhang Xuefeng. According to the expert, there are at least two logically contradictory issues with Zhang's views. "First of all, what is a 'hot' major? If everyone thinks that a major is good for employment and makes a lot of money, its application score will rise, which will make it more difficult for you to be admitted, and when you graduate, the supply and demand relationship in the market will also change, and the popularity will become unpopular. Secondly, his remarks about family background and major, such as 'poor students should not apply for basic science and engineering subjects, this is for the children of middle-class and wealthy families to learn, and poor students cannot become scientists', which is also very problematic. Poor students abound in basic disciplines at Tsinghua University and Peking University, and they can apply for national scholarships and student loans, and their future development is also very good. Zhang Xuefeng said that the social class is solidified, and the rural people have limited room for growth, so is 'poor students not engaging in scientific research' a kind of self-'class solidification'?"

In the contract signed between Fengxue Weilai and parents, there is a service commitment that if the candidate's college entrance examination score exceeds 10% or more of the second line, the company will refund the full amount if there is a slippage. This clause shows Zhang Xuefeng's confidence in the successful application of his reporting methodology. But for anxious parents, there's more to what they really need.

When he was in Fengxue Weilai, Lu Yan also had his own Douyin account with the company's title, and he often broadcast live until late at night, connecting with all kinds of parents. He remembers that a parent who connected with him was a grassroots civil servant somewhere in Northeast China, who complained to Lu Yan that his working environment was complicated, which made him tired and annoying every day, and he hoped that his children could get away from the local environment through the postgraduate entrance examination.

"The feeling I had with him was that he was avoiding his work and that he wasn't really helping the kids. Lu Yan recalled that he focused on getting parents to change their attitudes towards life during the connection, "At that time, many parents in the live broadcast room left messages, thinking that I spent a lot of time persuading this parent, but he didn't seem to listen at all, and others asked us to end this meaningless discussion quickly." Another colleague who was broadcasting live with Lu Yan immediately took over the conversation and broadcast the analysis of colleges and universities that most parents are more interested in. And the brief acquaintance with the bored parent has always remained in Lu Yan's memory, even though he has now left the high-tech newspaper industry, but he still feels sorry in retrospect.

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