Mazda finally unveiled its first new energy product, breaking the operating curse of not having a new car for a long time.
After the merger of North and South Mazda, Mazda opened an in-depth cooperation model with Changan, and the CX-4, Artez, CX-5 and other models in the fuel vehicle segment are relatively old.
In addition, the 2.0L and 2.5L powertrains do not have the technical performance to truly attract consumers, and the backwardness of products and technologies makes Mazda and its dealer channels quite sad.
At this year's Beijing Auto Show, Mazda unveiled its own blockbuster model, named EZ-6.
The new car uses Mazda's traditional soul of motion styling concept, and red is still the main color, according to previous information, Mazda EZ-6 was born in Changan EPA hybrid platform architecture.
Judging from the overall shape, positioning, and interior design language of EZ-6, it has a huge similarity with the dark blue SL03, especially the detailed design concept and interior style of the tail.
Although it only exposes the styling design concept, according to Changan EPA's development plan, the EZ-6 is likely to provide two powertrains: extended-range architecture and EV.
The overall style performance is on par with the dark blue SL03, after all, as Changan's first electrification transformation project, the dark blue SL03 is still quite successful, with good styling, sports genes in a certain sense, and good scientific and technological performance, all of which have brought a good volume.
The EZ-6 can solve the problem of electrified products on the basis of Changan's EPA architecture, but Mazda needs to consider two root causes.
One is, is there another "Deep Blue SL03" in the market?
Deep blue SL03 in the new energy car market competitiveness is not strong, this is still based on the entry model price has fallen below 130,000 on the basis of Mazda's higher production costs and because of the purchase of Changan EPA platform, its pricing will be as sincere as dark blue SL03?
If the price is higher, users will be more willing to choose the Deep Blue SL03 instead of the Mazda EZ-6, because the domestic brand has better competitiveness on the path to electrification.
In addition to more original product power, user service and policy are more thorough.
The other is, where is the competitiveness of the EZ-6?
Mazda's competitiveness in the gasoline vehicle market is handling and reliability, which is indeed attractive, but Mazda has continued to lag behind since electrification, and Mazda is not too competitive in the electrification market.
The acceleration ability is highly homogeneous, and this is an era of intelligent driving and intelligent network systems, and it is very important whether Mazda's EZ-6 can come up with something that makes users' eyes shine.
Mazda can solve the problem of "from 0 to 1" with the help of Changan's EPA platform, but it is extremely difficult to make the new car survive, and China is a new development track with Chinese brands as the core.
In the traditional fuel vehicle market, joint venture vehicles have strong competitiveness, but in the new electrification track, if foreign brands cannot come up with core competitiveness, the pressure is extremely great.
Therefore, after the debut of the Mazda EZ-6, whether it can bring a better impetus to Mazda, the market analysis is actually not optimistic.