Compared with the previous auto show, the Beijing auto show is more popular.
It is not an exaggeration to describe it as a sea of people and a noisy gong and drum.
Xiaomi Lei Jun went in person and came to a live lecture.
Lei Jun said that even after Tesla's price cut by 14,000 yuan and friends cut off orders, Xiaomi still completed 75,723 units of the lock order, and 5,781 units have been delivered in 28 days.
Zhou Hongyi wandered around, and also became the "oldest car model", and also brought a wave of traffic to Nezha;
With their stunning appearance, Huawei and BAIC's Xiangjie have also earned a wave of eyeballs;
This car is expected to be officially released in July and August this year, and there is a high possibility that it will be officially launched within the year, and the benchmark is still "B BA".
This year, there are many people who go to the Beijing Auto Show to see cars, and there are many self-media, which leads to the fact that every booth is full of people, but there is only one that attracts the most attention.
Chery.
Before the start of the Beijing Auto Show, a well-known car critic revealed that Chery invited more than 3,000 foreign businessmen to participate in the Beijing Auto Show.
At first, there were doubts.
It wasn't until the start of the auto show that I realized that it was really not an exaggeration.
The front of Chery's booth was crowded with foreign friends.
Some netizens jokingly said that it has to be Chery, and it all depends on foreign raising.
Seeing this, I believe many people don't know why, is "Chery QQ" so good?
In fact, many people have a lot of misunderstandings about Chery, these foreign businessmen not only stop to watch, but also really come with orders.
In 2023, China's automobile exports will reach 5.22 million units, surpassing Japan to become the world's largest automobile exporter, and Chery is a well-deserved "overseas brother" among Chinese car companies.
In 2023, Chery Group's annual sales volume will reach 1.8813 million units, a year-on-year increase of 52.6%, although its sales volume is not as good as BYD and Changan, but its overseas performance is better than the former.
In 2023, Chery Automobile's exports will reach 937,100 units, a year-on-year increase of 101%, with almost the same share of domestic and export sales, and the annual growth rate far exceeds the industry average.
Why is Chery so good in the overseas market?
Six words.
Start accurately, start early.
In 2021, Chery's overseas sales were 269,200 units, and in 2023, it will reach 937,100 units. In just two years, Chery's overseas sales increased by 248%.
Unlike other car brands, Chery did not set its sights on developed countries such as Europe, but started from countries that lacked their own auto industry.
According to incomplete statistics, Chery exports to more than 80 countries, including Mexico, Russia, Kazakhstan, Turkey, Brazil, South Africa, and Chile.
But if you think this is just a "rural encirclement city" strategy, you are wrong.
Overseas markets for cars are a very, very long process.
In 1999, Chery's first sedan rolled off the assembly line, and in 2001, it started to develop both the domestic market and the overseas market.
In addition, Chery is also the first Chinese automobile company to export vehicles, engines and other parts to the world.
In addition to these, Chery has also formulated a series of targeted plans according to overseas market goals.
For example, in South America, where road conditions are harsh and there are many mountain roads and slopes, the power has been improved to improve acceleration and climbing performance.
For the Middle East, where sand particles floating in the air tend to accelerate the wear and tear of vehicle parts in desert areas, the interior is strengthened and sealed.
In addition, it has set up R&D and design bases in many countries and regions, and has more than 10 overseas production bases.
Chery has ranked first in the export sales of China's own brands for 21 consecutive years, and it is not the first time that it has been watched by foreigners.
At the 2023 Shanghai International Auto Show, Chery Automobile's booth was also crowded with thousands of partners and media representatives from more than 80 countries around the world.
Of course, the "overseas brother" also has his own troubles.
In October 2023, Yin Tongyue, chairman of Chery, admitted that in the field of new energy vehicles, Chery "got up early in the morning and caught up in the evening", and released a bold statement that Chery will "no longer be polite" in 2024 and will definitely enter the forefront of the industry.
In 2024, 62-year-old Yin Tongyue will also start the live broadcast.
He sat in his car and once again made a bold statement, "Chery will become the second in the industry by the end of this year, no matter what, and we must see the back of Wang Chuanfu (founder, chairman and president of BYD)." ”
Chery will enter the top three in the industry in June this year and become the second by the end of the year.
In order to achieve this goal, Chery has started the car sea strategy, and plans to launch 24 super hybrid and 15 high-end pure electric products in the next 20 months, "basically realizing full new energy".
However, this goal does not seem to be so easy to achieve.
In the ever-changing car marketing, Chery does not have the same traffic as Xiaomi;
In terms of sales of new energy vehicles, Chery is currently less than one-tenth of BYD's......
Chery Automobile sold a total of 530,000 vehicles from January to March in the first quarter, a year-on-year increase of 60.3%. Chery Automobile exported a total of 254,000 units in the first quarter, up 42% y/y, and more than 60,000 new energy vehicles were delivered.
In 1~3 months, BYD Auto sold a total of 626,300 new energy vehicles.
The layman of the foreign war, the general Chery of the civil war.
In addition to the lack of the new energy market, it is also facing a dilemma in the "high-end market". Chery, which is dominated by fuel vehicles, still sells mainstream compact and low-end models below 200,000 yuan.
Of course, the editor still agrees with that point of view, the donkey kicks the nest of the manger, which can only prove that the life is okay, but it cannot prove that the car company is strong.
China's auto industry still needs more car companies that can fight "foreign wars" and dare to fight "foreign wars".
Chery counts as one.
Finally, please allow the editor to shout: "Zhijie S...... 7！”
The picture is from the network, if there is any infringement, please contact this account to deal with it.
This article is original content, no form of transportation is allowed, it has been signed for the protection of rights across the network, if you have any needs, please contact this account.