On April 24, local time, the Paris International Construction Machinery and Building Materials Machinery Expo (INTERMAT 2024) opened at the Villepinte Exhibition Center in the northern suburbs of Paris. As the world's leading manufacturer of high-end equipment, Zoomlion brought about 30 products in 7 categories to the exhibition with the theme of "Greener Development Brighter Future". During the four-day exhibition, Zoomlion will display a new generation of high-end, intelligent and green products to 180,000 professional visitors from more than 160 countries and regions, showing the charm and strength of China's "intelligent manufacturing" to the world.
▲Yuan Ye, assistant president of Zoomlion and general manager of Earthmoving Machinery Company in the INTERMAT 2024 Zoomlion exhibition area, welcomed the guests who came to the scene on behalf of Zoomlion and announced the launch. Relevant leaders of Zoomlion overseas companies and subsidiaries, as well as customers from all over the world attended the opening ceremony.
High-end intelligent green products were unveiled
Zoomlion's exhibition area welcomes the boom of visits
In the exhibition area of Zoomlion, various products such as construction hoisting machinery, construction hoisting machinery, concrete machinery, earthmoving machinery, aerial work machinery, industrial vehicles, M-TEC dry-mix mortar construction equipment and other products are placed in various booths, converging into an aurora green "ocean", which is particularly dazzling.
"The exhibitors are all representatives of the latest generation of Zoomlion's products, which have the remarkable characteristics of high-end, intelligent and green," said Huang Chengya, deputy general manager of Zoomlion Overseas Company.
Taking the R135-8RA tower crane as an example, the product not only has the characteristics of high quality, high safety and long life, but also is equipped with a smart command center that can integrate ten core functions such as remote safety inspection and remote equipment commissioning, making it an industry leader in terms of intelligence. At the Paris exhibition site, customers can also control the tower crane in Changde, Hunan Province, which is more than 8,000 kilometers away, through 5G technology, and intuitively feel the intelligent charm of Zoomlion products. It is understood that this product is also the only tower crane from China in this exhibition, and there is an endless stream of visitors.
Just like the theme of Zoomlion's exhibition, "green" is also fully reflected in the exhibits, including new energy products, such as hybrid mixer trucks, electric aerial work platforms, lithium battery industrial vehicles, etc., as well as pump trucks, cranes, earthmoving machinery equipped with energy-saving and consumption-reducing technologies, etc., to help the low-carbon development of the industry in an all-round way.
▲In addition to being intelligent and green, many of the products exhibited by Zoomlion have also been localized and improved according to the characteristics of the European market, and are more in line with local standards, working conditions and user habits in terms of product performance, technological innovation and appearance modeling. For example, the concrete pump truck 43X-5RZ fully meets the requirements of European road regulations and CE certification, and has made many targeted adjustments based on the characteristics of the European market, which has received wide attention.
Continue to deepen the European layout with localization
Work together with global customers for win-win cooperation
In this exhibition, Zoomlion also continued to deepen the company's overseas layout. According to Huang Chengya, Zoomlion is vigorously promoting the development of European localization, integrating and developing with overseas subsidiaries such as Zoomlion CIFA in Italy, m-tec in Germany, and Wilbert in Germany to build Zoomlion Europe Global Center Airport, realize the comprehensive and effective linkage and integration of global resources, and deeply expand the European market.
At the same time, on the first day of the launch, Zoomlion earthmoving machinery signed contracts with customers in Germany and Poland. "According to the schedule, we have a number of cooperation contracts in the future, which will further improve our market layout in Europe," said the relevant person in charge of Zoomlion Earthmoving Machinery Company. In addition, Zoomlion concrete machinery and other product lines have also been signed, and the contract amount of concrete products alone is nearly 100 million yuan.
▲Zoomlion Earthmoving Machinery Co., Ltd. signed a contract with overseas customers It is understood that Europe can be called the birthplace of modern construction machinery, with a high degree of market maturity and a large number of big names. With the continuous improvement of R&D, manufacturing, technology, product performance and service of Chinese equipment manufacturing enterprises represented by Zoomlion, it has gradually won the trust of more and more customers. In Germany, Spain, Italy, Hungary and other places, there are Zoomlion products. In addition, in the process of arranging the exhibition, there are a number of Zoomlion aerial work platforms to help major manufacturers to arrange the exhibition.
In recent years, Zoomlion has made full use of the Internet thinking to build a unique overseas business system based on "end-to-end, digitalization and localization", so that the overseas business has shown a strong growth trend from partial breakthroughs to comprehensive efforts and comprehensive results. At present, the company's products and services have covered more than 140 countries and regions, and more than 3,000 overseas localized employees. "INTERMAT is one of the important exhibitions in the global construction machinery industry, the vane of the innovation and development of construction machinery, and the big stage for the display of new products, new technologies, new construction methods, new services and brand display of global construction machinery building materials. We will continue to accelerate the development of overseas business with inclusiveness and openness, work with customers around the world to achieve a win-win situation with high-end, intelligent and green products, and jointly help promote the sustainable and high-quality development of the industry!" Yuan Ye said.
Zhuozhong construction machinery media organization
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