This is a "peak showdown" arranged by Langjiu......
Text | Selling Wine Wolf Team
Ed southerly
A few days ago, the finals of the Qinghualang Cup Million Prize Wine Tasting Competition were staged in Langjiu Manor, which lasted five months, and 600 wine tasters from more than 300 cities and more than 40,000 consumers across the country gathered in Langjiu Manor to compete for the title of "King of Wine".
▲Qinghualang Cup Million Dollar Grand Prize Wine Tasting Contest Champion Yu Fen (left)
In the end, after 6 rounds of fierce competition, 20 contestants stood out, among which Ms. Yu Fen from Shenzhen won the cash prize of 1 million......
A
The pinnacle duel is full of masters
▲Jiang Yingli, China Brewing Master, Executive Deputy General Manager and Chief Engineer of Langjiu Co., Ltd
In the opening speech, Jiang Yingli, China Brewing Master, Executive Deputy General Manager and Chief Engineer of Langjiu Co., Ltd., warmly praised every contestant present, and expressed the original intention and sincerity of Langjiu to hold this wine king competition with "original intention of winemaking", "ingenuity" and "intentions to consumers" - "three red hearts".
It is reported that this wine tasting is mainly based on knowledge quizzes and on-site tasting, covering "identifying the fifth generation of Qinghualang in the fourth generation of Qinghualang, the fifth generation of Qinghualang and Feitian Moutai", "the identification of different storage methods and times of the original liquor", "the identification of the unique aroma of the fifth-generation Qinghualang", "the identification of Qinghualang and its vintage" and other content.
And in terms of such difficulty, even if you are a senior fan and are fully prepared, there is no guarantee that you will definitely stand on the podium.
Therefore, at the scene of this event, you can feel the tension of "preparing for the college entrance examination", and the players are all gearing up, and the breakfast period before the game and the rest time during the game are all reviewing nervously. Among them, many contestants also formed a "study group" to check each other, correct mistakes, and jointly prepare for the "top of the wine king".
"It's always the devil in the details. "At the event site of such a peak showdown, all the participants are masters of observing details, "Moutai has a good taste, and Qinghualang has a longer aftertaste." "The fourth generation of Qinghualang may be stronger, and the fifth generation of Qinghualang is more plied. ”......
In everyone's discussion of the details again and again, the taste of Langjiu has been praised again and again, the quality of Langjiu has been recognized again and again, and the Langjiu brand is deeply rooted in the hearts of the people.
B
Experts interpret the flavor of thatch
At the event, tasting experts said that behind the "smelling fragrance and knowing Lang wine", it was not "bad luck". In fact, professional wine tasters often have to distinguish different wines by "smelling".
▲Zhong Jie, member of the National Sensory Analysis Standardization Technical Committee and expert member of the National Liquor Standardization Technical Committee
It is also worth mentioning that Zhong Jie, a member of the National Sensory Analysis Standardization Technical Committee and an expert member of the National Liquor Standardization Technical Committee, conducted a professional analysis for the contestants on the spot. ”
Zhong Jie believes that Langjiu Manor not only continues the soul of ancient Chinese brewing, but also modernizes and improves its globalization, and these are serving the quality, brand and taste of the fifth generation of Qinghualang.
"With the improvement of the quality of life, consumers have put forward higher requirements for the diversity and compound dimensions of the aroma of soy sauce wine. In fact, in addition to the prominent sauce aroma and rich koji aroma, soy sauce wine also has compound koji aroma, aged aroma and grain aroma. How do the many aromas compound in a glass of Qinghualang wine? Zhong Jie said.
C
Win the jackpot and close the distance
After a full day of competition, Yu Fen, the female boss of Shenzhen Tobacco and Liquor Store, finally won the championship and won the 1 million cash prize. Yu Fen said, "When I didn't come here, I thought Qinghualang was just a simple bottle of wine, but after answering so many questions, I know how long it has to go through from a grain to a consumer." It's really remarkable to build such a grand manor and contribute such a bottle of blue and white lang!"
The Lang Wine Tasting Contest is not only a wonderful taste journey, but also a sincere move for Qinghualang to get a little closer to consumers. Every contestant is not only a taster, but also an explorer and disseminator of Qinghualang's quality.
On top of quality, there is more service. In the view of industry experts, the holding of the national tasting competition of Langjiu is a concrete embodiment of Langjiu's customer-centric concept and achieves the strategic goal of getting closer to consumers...... Langjiu not only completes the extension of value, but also creates value for dealers, and creates a sense of experience and value for consumers.
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