The track of the short drama has been rolled up to now, and a lot of "demons" have been rolled out.
Recently, it is the "Towel Master" who has become popular on Douyin with "Towel Empire Theater Version".
This "young master" is genuine, he is the third generation of the old domestic towel brand Jieliya, and the famous stone is inherited.
The story of the "inheritors" is extraordinary at the beginning: the handsome second uncle, the young master of waste wood who tastes his courage on the salary, and the big drama of fighting for family property...... Proper ancient Jinjiang flavor.
But don't say it, since ancient times, Shuangwen has won the hearts of the people, and many netizens can't stop chasing after it, and are even willing to pay to watch the serial.
The reason is that these contents cater to ordinary people's desire to peep at the "grievances of the wealthy".
Of course, the door of the wealthy is not opened casually, the traffic is accompanied by controversy, and the controversy is mixed with interests.
Behind the huge attention, there is an existence that cannot be ignored: Jieliya.
"The busy father, the award-winning father, the villain's uncle, and the idle me", these are the four protagonists in Shi Zhancheng's story.
In 1986, Shi Zhancheng's grandfather Shi Changjia rode the tide of the times to go to the sea to do business, and worked hard from scratch to create the famous Jie Liya, nicknamed "Towel King".
● Shi Changjia. Image source: Douyin @Towel Master
The story of the brand's initial establishment is always full of hardships, in order to get his career up, the old man made a bloody investment, and even sold the house, and his son Shi Lei could only resign from the iron job in the system and follow his father all the way to work hard.
● Shi Changjia (middle) and his two sons, Shi Lei (left) and Shi Jing (right). Image source: Douyin @Towel Master
"Loading, unloading, carrying cotton yarn, carrying equipment, squeezing trains, sleeping on the floor...... In order to save a few dollars, if you can do it yourself, you will resolutely do it yourself. ”
With her father's teaching and her own efforts, Jie Liya continued to grow bigger and stronger in Shi Lei's hands, Zhejiang businessmen were surging, and Shi Lei also had a well-known name, known as the "little prince of towels".
With two generations of solid hard work, Shi Zhancheng has been lying down and winning since birth.
As the eldest grandson in the family, although he has younger brothers and sisters, the two little ones are only 12 years younger than him, and they are still naïve, and they are not even qualified to be their opponents.
● Shi Zhancheng's younger siblings. Image source: Douyin @Towel Master
So his life can be said to be quite good, fragrant cars, beautiful women, bright lights, are not a problem.
However, just when he was about to inherit the family business and sit on the throne of the new overlord, he was suddenly stabbed sideways by his second uncle Shi Jing.
In 2016, Shi Jing returned to China and worked hard with his brother Shi Lei, he led the team to set up an e-commerce company, which increased the proportion of Jieliya's online sales to more than 50%, creating the era of Jieliya's e-commerce.
And this second uncle is not a second uncle of the "local entrepreneur" style.
Compared with the eldest grandson of "waste wood", this uncle is completely crushing, he graduated from Peking University, studied in graduate school in the UK, and has the same belly and cunning character as the boss, the most deadly thing is - he is super handsome!
● Shi Jing was born in 1993
's excessively outstanding appearance has made Shi Zhancheng a bordered existence, and some netizens in the message area said bluntly:
"Your uncle is the protagonist, and you're like the little villain who always wants to fight over the family property. ”
It is no exaggeration to say that Shi Zhancheng's 700,000 fans, to say the least, 690,000 are all for the second uncle.
Since the second uncle took on the position of president of Jieliya Group, Shi Zhancheng's dream of hegemony has become shattered.
There is a rule in the group that if the family wants to enter the headquarters, they must experience three years in the branch, so he was sent to Xinjiang.
Here, he not only has to go down to the cotton field to work, sweat and step on the sewing machine, his pampered body and bones have to push a 600-pound towel cart, and when ordinary workers are crazy to play during the holidays, he has to be sent by the "capitalists" to work overtime......
During the three years in Xinjiang, he neither waited for his father to lend a hand, nor did he meet a beautiful and kind heroine, nor did he dig any treasures in the desert to stand on his own, and some only "doubted his blood relationship all the time".
● Shi Zhancheng works in Xinjiang. Image source: Douyin @Towel Master
A good president script is mixed like this, and it is a miserable thing.
However, this is exactly the point where Shi Zhancheng quickly got out of the circle.
A fake Kuo Shao personally told a story that subverted public perception, but in this way, he won.
But don't forget, this is just a story, true and false, false and false.
Most of the chaebol Shuangwen's routines are used to deceive the little pig, and the believing little pig will become crispy pork belly.
Contrary to the story, the members of the Jaliya family are a rare unity.
In the face of controversy, the young master himself confessed: "The drama of the battle between wealthy families is limited to novels, and our family is very harmonious." ”
● Shi Zhancheng laughs at himself and is out of place. Image source: Douyin @Towel Master
The grandfathers worked hard in the world, and the eldest son Shi Lei took the initiative to share his father's worries, and the two worked together to make their careers prosperous.
The "second uncle with a black belly" was young and went abroad, but when the group encountered difficulties, he resolutely returned to China and took over the heavy responsibility of e-commerce.
Because of the previous generation carrying it, the little young master Shi Zhancheng has the confidence to let himself go.
He boasted that he was the most artistic in the family, and once wanted to pursue his dream of the entertainment industry, he did not go abroad to gild like other rich three generations, but chose the Performance Department of Communication University of China.
After graduating, he mixed in the "Drifting Army" like countless actors, playing small roles with no lines and no one cared about.
● Shi Zhancheng played tricks in the crew. Image source: Douyin @Towel Master
For this acting career, my father summed it up well: "If I hadn't brought you back from Hengdian, you would still be playing a eunuch!"
● Shi Zhancheng played tricks in the crew. Image source: Douyin @Towel Master
After his dream of stardom was shattered, he began to try to start a business and sold sneakers, but he collected far more than he sold;
He has done catering and invested a lot, but as soon as he opened, he unfortunately bumped into the epidemic and finally lost all his money;
When live streaming was on the rise, he also plunged into it, but his sales performance was zero.
After more than two years of entrepreneurship, Shi Zhancheng can be said to have worked quite hard, because as long as he doesn't work hard, he will go back to inherit the family business...... At that time, he had no interest in the family business.
When the short video became popular, he rekindled his dream of acting, so he formed a team to enter the Douyin platform, the original intention of this move was only interest, and did not take into account the actual value of the enterprise.
Xu is the reason why an actor can never receive a good script, and in the scripts he writes, directs and acts, he is always the absolute protagonist.
In the original "Young Master's Wandering Diary", he tried to start from himself and associate Kuo Shao's identity with the "exiled" workplace workers.
The strong contrast is full of highlights, and of course, the second uncle's excellent appearance also contributed to it.
● Stone crystal. Image source: "China Brand Story"
After the accident out of the circle, the image of "Young Master Towel" is deeply bound to Jie Liya, compared with the grandfather's huge investment in CCTV, the cost of short videos is really much lower.
Since Douyin started, Shi Zhancheng's 4 mobile phones have been busy to smoke, interviewing one after another every day, and the update of account content has to be planned, filmed, and edited by himself.
And he has also changed from the role of "edging" in the Jieliya family to becoming the brand spokesperson.
The experience at the grassroots level in Xinjiang has given Shi Zhancheng a tangible feeling for the weight of the family business, and only when he really reaches that environment can he understand how difficult it is for the older generation to get to the present.
Growing up seems to have happened overnight, and the once muddy boy is now all about his own business.
● Stone Zhancheng
Going around and around, the road to inheriting the family business is on the right track after all, this damn sense of fate.
Of course, this can also be seen from the side, the reason why Jieliya can do so big is because of the quality of family members who can carry things for each other.
"One family together, the continuation of the national brand, our home is a national brand with the concept of 'home'", Shi Zhancheng said.
Sure enough, wealthy families don't raise useless people.
After the towel master became popular, a large number of "young master's daughters" suddenly appeared on the Internet.
Wine-sellers, underwear-sellers, tea sellers...... In addition to the same rich second-generation identity, their plots and characters are also quite similar.
In the past, most of the wealthy families were high, but now, the likable characters on the Internet are a contrast.
As a result, the bosses are down-to-earth one by one: social fear bosses, funny presidents, and Hanhan successors......
Luo Cheng, the second son of Hollyland, not only attracted a lot of advertisements after he came out of the circle with "social fear boss", but also gave Hollyland a lot of publicity.
● Luo Cheng's Douyin account
"The second generation of the Spicy Prince" Zhang Zilong, with the gimmick of "being concealed from hundreds of millions of family assets for 20 years", properly rushed to the hot search, bringing a good wave of attention to his own brand.
● Spicy Prince Zhang Zilong
Even the towel master who didn't mean it at first, after unexpectedly gaining traffic, grandpa and father also joined the chasing team successively, and the comment area, which was originally very hilarious, has become a brand display window for Jieliya.
This is a win-win for both personal development and your own business.
Of course, not every successor is like the towel prince, who has the consciousness to carry the burden.
Many second-generation entrepreneurs may also be difficult to ride a tiger, the older generation of entrepreneurs are getting old, whether it is aesthetics or marketing, it is difficult to please young people, and transformation is imminent.
And under this tuyere, those who can talk to the times have to rely on the next generation, Rao is Wang Sicong, and he is also "forced to inherit the family business".
Shopping malls are like battlefields, and whether they can do it or not depends on hard power competition, and at this point, they are facing no less pressure than their parents.
● Luo Cheng. Image source: Douyin @ boss Luo Cheng
The emergence of the young master's daughters is not only a business, but also a responsibility.
They compete to tell stories that are infinitely close to ordinary people in their videos, however, what attracts them is precisely because they are not ordinary.
What business tycoons are willing to tell is never the story of the boss, but the story of wealth. Text/Liu Dudu