What is surprising is that in March 2024, the monthly sales of Auchan X5 PLUS have declined again. According to the latest industry comprehensive sales data, in March 2024, the monthly retail sales of Auchan X5 PLUS will be 5,072 units. Compared to the previous month, sales were down.
Auchan X5 PLUS
In fact, this is not the first time that sales of the Auchan X5 PLUS have declined. In February 2024, the monthly retail sales of Auchan X5 PLUS also showed a month-on-month downward trend.
According to the industry's comprehensive sales data, in February 2024, the monthly retail sales of Auchan X5 PLUS will be 5,565 units. Compared to the previous month, sales fell by 49.62%.
Apparently, in February 2024, sales of the Auchan X5 PLUS fell by almost half. However, it is worth noting that in February 2024, due to the off-season of the traditional auto market and the impact of the Spring Festival holiday, the sales of most domestic car companies or models fell sharply month-on-month.
Auchan X5 PLUS
In this case, the sharp decline in sales of the Auchan X5 PLUS is not surprising and understandable. However, it is somewhat surprising that sales continued to decline in March.
According to the data released by the China Passenger Car Association, in March 2024, the month-on-month increase in domestic retail sales of narrow passenger cars will be more than 50%, showing a strong growth trend.
However, in this case, the sales of Auchan X5 PLUS showed a downward trend against the trend. I have to say, this was a bit of a surprise.
Auchan X5 PLUS
So, does this mean that the sales of the Auchan X5 PLUS in the domestic car market have suffered a heavy setback? Or is the Auchan X5 PLUS lonely in the domestic car market?
I don't think we can say that yet based on the current market performance. Even, we can say that the current performance of Auchan X5 PLUS is relatively normal, in line with its normal sales level.
On the one hand, the monthly sales scale of Auchan X5 PLUS in the domestic auto market is mostly between 5000-7000. According to the industry's comprehensive sales data, from January to December 2023, for Auchan X7, only March sales were less than 5,000 units.
Auchan X5 PLUS
At the same time, there are also monthly retail sales of more than 7,000 units in December, and the sales scale of the remaining 10 months are between 5,000 and 7,000 units.
In other words, judging from the sales performance in the past year, the normal sales level of Auchan X5 PLUS is basically between 5000-7000 units.
In February and March 2024, although the sales volume of Auchan X5 PLUS continued to show a month-on-month downward trend, the sales scale was more than 5,000 units, which was in line with its normal sales level.
Auchan X5 PLUS
Second, the sales of Auchan X5 PLUS are not showing a long-term downward trend, but a short-term downward trend. According to the industry's comprehensive sales data, in January last year and January this year, the sales of Auchan X5 PLUS have risen for two consecutive months.
As a result, in January 2024, its monthly retail sales exceeded 11,000 units. Therefore, for Auchan X5 PLUS, its sales have only been declining for two consecutive months.
In view of this, we can regard this trend of declining sales as a normal market fluctuation, and we cannot assert that it has suffered a cold reception in the domestic auto market.
Auchan X5 PLUS
Judging from the above two factors, I think that although the monthly retail sales of Auchan X5 PLUS have shown a downward trend for two consecutive months, there is no need to worry too much or worry.
I think that in the following time, the monthly retail sales of Auchan X5 PLUS will most likely continue to increase. Of course, it should be pointed out that the current domestic car market is highly competitive, which may put some pressure on its sales.
After all, the strong rise of new energy vehicles in the current domestic auto market has had a fierce impact on the traditional fuel vehicle market, which has continuously eroded the market share of traditional fuel vehicles.
It is particularly noteworthy that in April 2024, a number of domestic car companies have once again launched preferential measures for car purchases, making the competition in the domestic auto market more intense.
Auchan X5 PLUS
In this case, how to properly deal with the complex competition situation in the current auto market may be a problem that Auchan has to think about. In my opinion, Auchan should be ready to deal with it. After all, in March 2024, not only Auchan X5 PLUS, but also Auchan Z6 sales also showed a continuous month-on-month downward trend.
Here, we hope that the sales of models such as the Auchan X5 PLUS can be quickly increased, so as to continue to gain better development prospects in the domestic auto market.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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