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TA's smile deserves to be seen by the whole world

author:ByteDance public welfare

On April 1, in an operating room of the First People's Hospital of Zhengzhou, a cleft lip repair operation was underway.

Tongtong picked up the camera intently and took pictures of the little patients before the operation. "In order to come to the site for three consecutive days, I deliberately changed shifts with other colleagues, but I felt that it was worth it to see the children coming out of the operating room healthy and healthy. ”

TA's smile deserves to be seen by the whole world

Tongtong participated in a special treatment activity. From March 29th to April 1st, children with cleft lip and palate who came from all over the country gathered in the hospital to participate in a large-scale free clinic jointly organized by the ByteDance Public Welfare Platform and the Smile Tomorrow Charity Foundation. Among them, 37 children passed the preoperative screening and completed the revision surgery performed by nationally renowned experts.

In addition to professional medical staff and medical volunteers, there were also 10 employee volunteers from Douyin Group's Zhengzhou Business Ecology and Security Team, including Tongtong. In addition to taking on the tasks of electronic medical records, case sorting and registration, and patient accompaniment, they also used cameras to shoot the scene of on-site centralized treatment and made it into a popular science video to guide more people to help children with cleft lip and palate smile again.

Smooth out the "kiss marks" with love

TA's smile deserves to be seen by the whole world

Tongtong assists with medical photography in the operating room

Some people say that children with cleft lip and palate are "babies kissed by angels", but this "kiss mark" is really worrying.

As a common congenital developmental malformation in clinical practice, the incidence of cleft lip and palate is as high as about 1.3‰. There are about 30,000 newborns with cleft lip and palate in China every year, and 5,000 of them are often unable to receive timely treatment due to funding gaps and information blockages. As these children grow up, they will face more complex social dilemmas.

In order to help more patients with cleft lip and palate receive timely treatment, the ByteDance public welfare platform cooperated with professional institutions to launch the "Cleft Lip and Palate Relief Support Program", and the free clinic activity with Zhejiang Smile Tomorrow Charity Foundation is one of the centralized treatments.

Centralized treatment is a big project, which requires a large number of professional medical staff, as well as volunteers in support positions such as taking pictures, accompanying people, and entering files. In order to assist in the smooth implementation of the event, 10 jumping candy from Douyin Group actively participated and spent 3 days to accompany children with cleft lip and palate and their families to complete the operation. In the company, employee volunteers are called "jumping candy", and they hope to bring sweetness and hope to the recipients, so that good things can happen.

Tingting, from the audit post, is responsible for electronic medical record records during the event. This work is tedious, and it is necessary to check the signatures of doctors in multiple departments such as surgery, anesthesia, and nurses, and confirm whether the information is complete. But Tingting didn't feel tired, her cousin also suffered from cleft lip and palate, and was bullied by classmates because of his different appearance from others since he was a child. This makes her pay special attention to people who are going through the same situation, hoping to do something for them, "helping these children is like helping my brother".

Ah Qi of the IT department also quickly signed up when he saw the news of the event. As the "old father" of two children, he "can't see the suffering of his children" and empathizes with the children's illness. In order to complete the entry of electronic medical records, Ah Qi took out 12 points of seriousness and rigor, not only familiarizing himself with the workflow in advance before the event, but also accurately entering the schedule, doctor's orders, and examination result reports one by one during the activity. "It's about life, and it's right to be careful. ”

Cuong is a volunteer at the patient companion post, chatting to soothe the anxious and scared emotions of parents and children. A young boy with low self-esteem who didn't say a word in the waiting room encouraged him, "Everyone is imperfect, and you're always trying to make yourself better." Accompanying each child to complete the operation, and then cooperating with the doctor to explain the postoperative matters to the family, this allowed Cuong to also experience the hope that public welfare assistance brings to every family.

TA's smile deserves to be seen by the whole world

Cuong is accompanying the little patients and their families

Putting kindness into action, the jumping candy in Zhengzhou not only supported the children to complete the operation, but also warmed every family at the scene.

Amplify goodwill with quality content

The three-day cleft lip and palate treatment public welfare activity has come to an end, but its impact is not limited to this time and place.

The treatment of cleft lip and palate is a lengthy process that can span up to more than a decade. Children also undergo ongoing surgery to repair cleft lip and palate defects and restore normal oral structure and function. After physical recovery, they also receive voice training, oral care and psychological support to ensure the effectiveness of treatment and healthy development. Therefore, the recovery of children also needs long-term public attention and support. Therefore, after the surgery, the Cleft Lip and Palate Rescue Support Program will provide voice training sessions to the children so that they can pronounce the words clearly, speak and sing like normal children.

But Tongtong and her colleague Chengyang found that "many people, including us, don't understand that the rehabilitation of cleft lip and palate is such a long process, and they don't understand how much effort it takes for a child with cleft lip and palate to smile like us." "The 10 volunteers were able to assist 37 children with a single operation, but they were also able to use their content skills to record the stories of families with cleft lip and palate in the form of videos, as well as the professional advice of charity partners and medical staff, so that more people could understand the real needs of children with cleft lip and palate, and it was also convenient for families who saw the videos to seek help from the "Cleft Lip and Palate Relief Support Program".

Cheng Yang, who is good at video promotion, volunteered to become a director and wrote the video script before the on-site shooting. In order to make the video more realistic and moving, Chengyang not only communicated with the medical volunteers and institutional partners at the scene, filmed the scientific knowledge of cleft lip and palate, but also added the situation of the assisted families to the video. For example, Xinxin, a girl from Sichuan, was abandoned by her family because she was born with a cleft lip and palate, and was adopted by her adoptive father, Mr. Jin. In this activity, Shin Shin passed the preoperative screening and will go to the General Hospital of Zhengzhou First People's Hospital for diagnosis and treatment. The video also recorded the joy of the children and their parents after passing the screening: "Xinxin loves to laugh so much, I don't need to cover my cute face with a mask in the future." ”

When he first came into contact with Shin Shin and the other children, Chengyang would feel heartache because of their appearance. "If you are not familiar with them, will you see a child with a cleft lip and palate because of their appearance? In the video, the distress and healing process of cleft lip and palate for children and families can be fully presented. Chengyang believes that this is more intuitive than pictures or words, and it can also increase everyone's tolerance and understanding of children with cleft lip and palate.

TA's smile deserves to be seen by the whole world

Jumping candy volunteer work moments

Once the video is edited, it will be broadcast in all offices within the company and on Douyin. Chengyang is looking forward to his videos being seen by more colleagues and users. "Maybe every time they like and comment, they are speeding up the treatment of these children with cleft lip and palate. ”

From the participation of 10 jumping candy to the response of more caring people. Jumping Candy uses patient and meticulous companionship and professional content ability to make goodwill germinate, and in the process of conveying goodwill, it also makes children with cleft lip and palate smile heartily.

(Note: The names of the characters in the article have been changed)

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