The Beijing Auto Show opened today, and a number of blockbuster new cars were on display. At a time when the automotive service industry is frantically involuting, how can an automotive aftermarket company seize the opportunity to achieve rapid expansion in the target region?
Mr. Liu, the entrepreneur of the track, has been thinking about this problem. His answer is the "Thousand Store Plan" - the store sea tactic, which is to enter more than 1,000 offline 4S stores in the four southwestern provinces before the opponent.
▲ The picture comes from Love Design
From less than 100 4S stores at the beginning to more than 500 4S stores today, in less than 3 months, the company has experienced a transformation from blocked expansion to overwhelming. Mr. Liu revealed that he is confident that the set expansion target will be achieved half a year ahead of schedule. The key to all this transformation is to successfully solve the most basic and critical problem in the process of scaling - how to pay a large number of part-time employees efficiently, safely and cost-effectively.
According to the local method, thousands of part-time market personnel did not buy it
Mr. Liu's company mainly sells automobile-related products as an agent, and the core sales channel is the automobile 4S store, and the core sales staff are the employees of the 4S store. By formulating a part-time marketing policy, the company makes the sales of 4S stores its own part-time promoters. In the early days of his business, Mr. Liu took the main urban area of Chongqing as the market entry point and quickly entered the sales network of nearly 100 4S stores in Sichuan and Chongqing.
"It took me nearly one year to run through my business logic. Mr. Liu realized that replicating this successful business model and expanding in the southwest region was the key to achieving rapid business growth today.
▲ The picture comes from Love Design
However, market expansion is far more difficult than Mr. Liu expected, and it is also an inevitable choice for the development of enterprises. "Thousand store plan" means that the enterprise has to face the transaction management and expense settlement of thousands of part-time personnel, if the original settlement method is submitted to the headquarters by the monthly regional statistical performance, and the headquarters will settle to the specific part-time personnel at a fixed time every month, the settlement process is complex, inefficient, and can not support the rapid market demand.
In the process of quickly occupying the market, the first challenge Mr. Liu faced was how to efficiently and safely distribute fees to thousands of part-time promoters.
According to the current situation, the company only pays these part-time workers, which is more than 2 million yuan per month. The traditional method of transfer issuance is not only inefficient, but also more troublesome is that it is difficult for part-time employees to provide formal cost invoices, which brings trouble to the "four-stream consistency" of enterprise taxation and increases tax costs and financial risks. Not only that, if the remuneration is paid for part-time employees according to the remuneration for labor services, the individual income tax will be deducted if it exceeds 800 yuan, and the after-tax income of part-time employees will shrink significantly, which will seriously affect the enthusiasm of part-time promotion and bring adverse effects to the market occupation of enterprise products.
With a new way to do settlement, there is enthusiasm and combat effectiveness
To solve this problem, Mr. Liu began to look for a professional flexible staffing solution. After many in-depth communications with the Bajie Linggong team under ZBJ.com, the Bajie Linggong team re-evaluated and defined the flexible employment scenario, sorted out the "four-stream consistent" business relationship, and formulated a new closed-loop and distribution plan for part-time marketing business.
According to the proposal, Mr. Liu upgraded the contract model of part-time employees. Under the new plan, the company will no longer directly sign agreements with part-time employees, but will allow them to register an account on the "Bajie Employment" WeChat mini-program, and accept tasks assigned by the company through the mini-program and receive remuneration.
▲ The picture comes from Love Design
The eight-precept spiritual workers are entrusted to collect on behalf of the part-time workers, that is, they are regarded as individual industrial and commercial households, and can enjoy double exemption of individual income tax, so as to reduce the tax burden reasonably and compliantly. At the same time, with the help of the digital capabilities of the SaaS system, it can obtain T+0 rights and interests such as timely arrival and full collection. Compared with the traditional model, there are fewer processes, faster arrivals, and higher incomes, which greatly improves the promotion enthusiasm of part-time employees.
The new flexible employment solution not only solves the problem of part-time fee payment, but also helps enterprises realize the digitalization of the whole process from part-time personnel to settlement and payment, and solves the closed-loop management of funds, taxes and business. Through the integrated management of the SaaS system, enterprises can easily handle a large number of tasks such as performance identification, personnel registration, expense settlement and invoice invoicing, and realize efficient integrated digital management.
▲ Screenshot of ZBJ.com human resources service SaaS
The income received has increased, and the part-time staff is more motivated. The settlement process is compliant, and the business operation is safer.
After the implementation of the new flexible employment plan, the enthusiasm of marketing personnel quickly turned into combat effectiveness and transaction volume. Today, the company's business volume has increased by 33.1% year-on-year, maintaining a 15% growth advantage over its competitors. Mr. Liu said that his "1,000-store plan" is expected to be realized in mid-June this year, half a year ahead of the expected plan.
▲ The picture comes from Love Design
Expert: Flexible staffing is easy to use, but there are three "musts" to do well
The problems encountered by Mr. Liu are actually common to many enterprises.
As a new type of employment/employment model, flexible employment has the advantages of strong flexibility, high efficiency, and low air consumption, which is increasingly being paid attention to and adopted by more and more enterprises. ZBJ.com flexible employment experts remind that enterprises need to do a good job in the analysis of human factors from the following three aspects when adopting the flexible employment model:
First, it is important to clearly define the status of full-time and part-time employees. In particular, it is necessary to do a good job of comprehensive adjustment and model transformation from the aspects of employment specifications, agreement signing, remuneration payment, employment management, etc., so as to avoid falling into legal risks and employment relationship disputes caused by unclear employment relationships;
Second, it is necessary to do a good job of flexible employment planning in advance. Some enterprises with tight human budgets and limited job quotas, especially in the case of peak employment periods and large fluctuations in seasonal employment, must coordinate the number of employees in advance. For example, it is necessary to plan in advance to connect with a safe and reliable third-party service platform, so as to "not panic when you are idle and not chaotic when you are busy", so as to avoid unnecessary increase in employment costs due to low personnel efficiency;
Third, it is necessary to ensure compliant settlement. The cost settlement of flexible employment is different from the traditional public-private settlement, and it is recommended that enterprises screen safe, compliant and stable flexible employment service providers, and correctly standardize the flexible employment settlement of enterprises.
▲ ZBJ.com headquarters building
ZBJ.com has been deeply engaged in the field of flexible employment for many years, and Bajie Linggong is a one-stop service solution for flexible employment launched by ZBJ.com with the help of its own digital capabilities. Bajie Linggong has a formal license and the qualification authorized by the tax bureau, and its flexible employment SaaS system has passed the technical certification and security review of various regulatory agencies, which can empower enterprises to improve the efficiency of employment and further improve the coordination, interaction, analysis and management efficiency of various human elements in the development of enterprises.
Up to now, the team has served more than 2,000 large and medium-sized enterprise customers, with a total of 200,000 person-times of issuance, and has accumulated rich professional experience in flexible employment services.
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For more flexible employment issues, you can consult ZBJ.com experts free of charge through private messages.