Among the stars in the Chinese liquor market, Moutai is the most dazzling one in the sky. Moutai leads the liquor industry with its unique brand value and extensive market influence. However, behind the star-studded Moutai, there is a brand with a glorious history - Maoqiongjiu, a fine wine with a deep relationship with Moutai, which is silently telling its own legend.
Maoqiongjiu, a treasure born in 1987, originated from a branch of the Moutai Distillery. At that time, Moutai's reputation had resounded all over the world and was known as the "Oriental Jade Liquid". The original Moutai affiliated distillery has a dream of transcendence and is determined to brew a new sauce-flavored wine. Therefore, with the help of the production technology and traditional technology of Moutai Distillery, a group of skilled Moutai Distillery brewing masters were gathered, and finally this Moutai Qiong Liquor, known as "Shenzhou Qiong Jelly", was finally brewed.
In that era, Maoqiongjiu and Moutai were closely connected like brothers, sharing blood and glory together. In 1988, Moutai and Maoqiongjiu joined hands to appear at the first China Food Expo, winning gold and silver medals respectively, and their reputation was greatly enhanced, and their products sold well in 12 provinces in southern China. What's even more remarkable is that in a certain year, the sales volume of Maoqiong liquor even surpassed Moutai for a time, and the sales exceeded the 8 million yuan mark.
Mao Qiongjiu has an indissoluble bond with Mr. Ji Keliang, the former head of Moutai. In 1983, Ji Lao visited Hainan and found that the locals did not like the taste of Moutai very much, so he began to devote himself to the research and development of Maotai Qiongjiu, hoping to shape it into a leading wine in the minds of Hainan people.
Even Qin Hanzhang, a master of the wine industry, once wrote poems and praises for Maoqiong wine: "The fragrance of Moutai sauce is all over the mountain, the essence of Qiong syrup and jade liquid is full of China, the drunken taste of wine is well-known in China, and the first-class craftsmanship is well-known." "This is a high praise for the quality and craftsmanship of Maoqiong wine.
However, the market is unpredictable. With its excellent quality, profound cultural heritage and precise market positioning, Moutai firmly occupies a dominant position in the liquor market. Maoqiong Liquor has always adhered to the original intention of winemaking, believed in the concept of "the aroma of wine is not afraid of deep alleys", and did not follow the trend. However, with the change of the times, due to the lack of marketing means, Maoqiong wine has gradually become a local famous wine in Guizhou.
The story of Moutai and Maoqiongjiu is actually a microcosm of the changes in China's liquor market. They represent two market strategies: one is to keep up with the pace of the times and continuously expand market influence; The other is to stick to the original intention and focus on product quality. It is precisely because of its high quality and affordable price that Maoqiong Liquor has won the respect and love of consumers.
To this day, "Mao Qiong" liquor still exists in the market, which not only fills the gap in the high-end liquor market, but also allows the unique aroma of liquor to continue to circulate in the context of the new era, continuing to write the legendary story of Mao Qiong.