Tea is a magical and beautiful existence.
Originated in China, prevailing in the world, and following the 5,000-year-old Chinese civilization, it has shaped the daily life and spiritual world of the Chinese people, and has also changed and affected the world.
The people's "Seven Things to Open the Door" is indispensable for the fragrance of tea, and the literati "Eight Elegance" have tea ceremony philosophies in the tea. Tea is a cultural messenger that conveys the concept of major-country diplomacy with Chinese characteristics, enhances exchanges and mutual trust, and deepens friendly cooperation in the fragrance of tea.
The main tea producing areas in China are mainly in the south. Lu Yu's "Book of Tea" contains: "Tea people, the Jiamu of the south", but the history of Laoshan tea is also very long.
According to Wang Minglun, a scholar of Laoshan folk culture, at least since the Qing Dynasty, local mountain people in Laoshan have gone up to the mountain every spring to pick wild camellia, stir-fry it and use it for self-drinking and entertaining guests. There are wild tea trees growing in the area of Laoshan Giant Peak and Meiren Peak, and the place names such as Laoshan Tianchading, Tea Stream, and Tea Nest are probably also named after tea.
In 1959, the "South Tea to the North" was successful, and in the course of more than half a century of development, Laoshan tea has grown rapidly in the "blessing" of Laoshan's superior geographical environment, and governments at all levels have vigorously supported and cared for it, and generations of tea farmers and tea people have cultivated and innovated with ingenuity, and the local tea culture has continued to carry forward, and the tea culture and tourism have been deeply integrated and symbiotic...... Rooted in the embrace of Laoshan Mountain, the southern "Jiamu" has developed and grown in an amazing way, with a planting area of about 20,000 acres, an annual output of more than 1,500 tons, an output value of more than 600 million yuan, and a regional public brand value of 1.598 billion yuan.
Laoshan tea is known as "the first tea in Jiangbei", Laoshan District has become the highest scale tea production area in China, "the hometown of famous tea in Jiangbei in China", the long growth cycle and the nourishment of natural spring water rich in minerals have created the excellent quality of Laoshan tea with good color, fragrance, taste and shape, and is known as "the supreme tea of northern tea". "Laoshan Green Tea Making Technique" was selected into the fifth batch of provincial intangible cultural heritage representative projects in Shandong Province, and "Laoshan Tea Culture System" was selected into the first batch of agricultural cultural heritage resources in Shandong Province. Laoshan tea has become a new business card of green ecology and an important representative of the regional image of Laoshan District, and a "golden signboard" to promote rural revitalization and tea farmers get rich.
In recent years, Laoshan District has successively issued relevant policy support such as the "Measures for Promoting the High-quality Development of Laoshan Agriculture", and invested no less than 50 million yuan every year to support the development of Laoshan tea. Innovate and carry out policy-based tea temperature index insurance to promote the healthy development of the Laoshan tea industry. The "Laoshan Tea Digital Management System" has been established to realize the "one picture to know the tea garden and one network management traceability" for Laoshan tea. By sending technology to the countryside, etc., the skill level of Laoshan tea practitioners and the planting level of tea farmers will be improved. Vigorously implement the Laoshan tea brand strategy, innovate and build a regional public brand of Laoshan tea, strive to promote the improvement of variety, quality and brand, and do a good job in the overall planning of tea culture, tea industry and tea technology, so as to promote the high-quality development of Laoshan tea.
Shazikou Street is one of the "tea sources" of Laoshan tea and an important production area of Laoshan tea, with a total of more than 5,000 acres of ecological tea gardens, and well-known tea enterprises such as Wanlijiang and Beilao. When the "South Tea was introduced to the north", the trial planting of 5 acres of tea trees in Yunquanchun Tea Garden, Dahedong Village, Shazikou was successful, which became the key to the comprehensive promotion of Laoshan tea. Laoshan tea "national brand" plant chip came out here, Wanlijiang Tea Farm poured 22 years of painstaking efforts, carefully selected and bred the first new local tea variety "Laocha No. 1" in Laoshan District, becoming the first tea variety in Laoshan District to pass the national variety registration since the "South Tea to the North", Laoshan Tea has a high-quality, high value-added growth "password".
Shazikou Street attaches great importance to the development of Laoshan tea, focuses on building Laoshan tea as a green industry and an industry that enriches the people, takes the road of quality improvement and innovative development, and continuously promotes the growth of Laoshan tea industry. Create an industrialized business model of "leading enterprises + alliance + base + tea farmers", innovate and build a new pattern of tea industry development, and form the Laoshan Tea Industry Alliance - Qingdao Wanlijiang Zhenxing Tea Industry Co., Ltd. with 6 large-scale tea farms in the jurisdiction of Wanlijiang Tea Farm, Beilao Tea Farm, Yunquan Spring Tea Farm, Laofeng Yuan Tea Farm, Beilongkou Tea Farm and Jiushuigou Ecological Park, leading the standardization, scale and ecological development of Laoshan tea, realizing the leading enterprises to help tea farmers increase income and efficiency, and building a pillar industry for rural revitalization. Give full play to the role of "characteristic leading, combining agriculture and tourism, and leading the way", promote the deep integration of tea culture and tourism, and realize the integrated development of primary, secondary and tertiary industries. Yunquanchun Tea Garden in Dahedong Village has dug deep into the "tea source" heritage and industrial characteristics of Laoshan tea, built a pastoral complex project integrating characteristic industries, cultural experience, and leisure and sightseeing, and introduced new business formats such as research and study tours to empower rural revitalization.
Wanggezhuang Street is the main production area of Laoshan tea, with a tea garden area of more than 14,000 acres, accounting for about 70% of the total planting area of Laoshan tea, and more than 10,000 people in the jurisdiction take tea as a business. Almost every household in Xiaowang Village grows tea, forming a unique northern tea garden style, which can bring millions of yuan of income to the village collective every year. While continuously promoting the development and growth of the local Laoshan tea industry, Xiaoyangchun, a leading well-known tea enterprise, is committed to the inheritance and innovation of tea culture, linking new consumption with tea culture, cultivating a new format of Laoshan tea cultural tourism, and creating a tea theme homestay in Yuming Shanfang, a diversified tea culture experience project, which fully demonstrates the unique charm of Laoshan tea culture.
On the characteristic road of the integrated development of Laoshan tea culture and tourism, Laoshan District has continuously explored the cultural and historical heritage of Laoshan tea, and lit up the charm of Laoshan tea culture and tourism with cultural and plastic tourism and tourism to highlight culture. By focusing on creating special festivals such as the Laoshan Tea Festival, activating the new consumption demand of mass cultural tourism, cultivating and developing new forms of cultural tourism, and using novel and rich cultural and tourism activities as the carrier to promote the mutual empowerment and transformation of "leaves" and "industries", it has embarked on a road of revitalization of rural characteristic industries, Shanhai Tea City and picturesque development of "characteristic industries + cultural experience + festival tourism".
In recent years, the Laoshan Tea Festival has innovatively integrated the cultural concept of "Guyu Tea", and through the parallel holding of the Laoshan Tea Festival and the Laoshan Tea Guyu Mining Festival, the theme of tea culture has been richer, the cultural tourism consumption experience scene has been more diversified, and the radiation effect driven by the festival has also become stronger. The string of large cultural tourism ecology, the integration and amplification of the region's characteristic agricultural and cultural tourism resource advantages, to create a distinctive Laoshan tea cultural tourism brand, not only become a hot spot of Laoshan District spring cultural tourism every year, but also greatly empower Laoshan tea brand building and tea culture dissemination, expand the popularity and reputation of Laoshan tea, improve market competitiveness, promote the continuous development and growth of Laoshan tea, from a piece of tea to a hundred million yuan tea industry, from a characteristic industry to a characteristic tea cultural tourism brand.
Tea is the "national business card" that carries Chinese history and culture. In the cultural exchanges and mutual learning between China and foreign countries, Laoshan tea has also frequently appeared on the international stage. In the cultural exchange activity of "Tea and the World, Elegant Collection - Qingdao Courtesy", foreign people can experience Chinese culture through Laoshan tea, enhance mutual understanding, and deepen their understanding of Qingdao's new platform for international cooperation along the "Belt and Road". In the exchange and communication of foreign economic and trade delegations and international friends visiting Qingdao, Laoshan tea is a beautiful messenger to enhance cultural exchanges, deepen mutual learning between civilizations, and strengthen economic and trade exchanges.
With the surging of the "national tide economy", the development of Laoshan tea is becoming more and more exciting. The high-end strains of Laoshan tea, which contain the beautiful meaning of "dragon and phoenix Chengxiang" Chinese tradition, are sold in the market, and the "national style" Laoshan tea creatively launched by Laoshan B&B has become a popular choice for souvenirs...... The enrichment and nourishment of Laoshan culture, beautiful mountains and seas, and green ecology have made Laoshan tea more and more lush.
"Before the rain in the spring valley, and pick the fragrant smoke by hand". The annual Laoshan spring tea has entered the full mining season, and the tea rhyme Laoshan calls you to check in: taste a cup of new tea, enjoy the leisure tea brigade, and "enjoy" in the comfortable mountains and seas!