Born in 1924, the MG brand has gone through a century of legends, in order to pay tribute to this century-old glory, SAIC Motor's brother brand - Roewe launched the "Rong Tornado" action to start the quality popularization war. The MG brand, as the protagonist, also officially announced the "Glory Centennial" feedback activity at the 2024 Beijing International Auto Show, allowing MG products to benefit Chinese users with high quality around the world, marking the official start of the MG Global Centennial Celebration series of activities!
MG's "100 Years of Glory" Feedback Campaign
In this "Glory Centennial" feedback activity, the world's first electric steel cannon MG4 EV officially dropped by 30,000 yuan, the quality trendy SUV MG ONE and the trendy energy players' choice MG6 XLINE shark hunting version officially dropped 20,000 yuan, the 100th anniversary special gift of the B-class coupe MG7 in the United States was 18,000 yuan, and the MG5 100th anniversary special gift was 22,000 yuan.
In addition, British twin brothers Rose and Tunner, who drove the MG Cyberster across Eurasia and from the UK to China after 9 months and 22 countries, also appeared at the auto show.
英国双胞胎兄弟Rose和Tunner驾驶MG Cyberster
Believing in speed, MG's new electric supercar EXE181 made a stunning debut
If you can sum up the MG brand in one sentence, it is a family of sports cars that believe in speed.
Whether it was in the twenties and thirties when the brand was founded, it was known for its racing on the track and constantly breaking speed records, or in the fifties and sixties when the brand was in its heyday, when it became the definition of the Roadster and became the world's top seller of single sports car models for the 18th consecutive year, or even around the turn of the century during the brand's turbulent period, it still launched a number of star products and inspired the development of mid-mounted rear-wheel drive convertibles...... These undoubtedly confirm that MG was born to be a brand that builds sports cars!
History of sports cars under the MG brand
It is based on the deep accumulation and deep understanding in the field of sports cars, coupled with the leading comprehensive technical strength of SAIC Group, especially the accumulation of new energy technology in the world's TOP3, that the Chinese sports car dream is finally written by MG!
In 2023, MG will return to the global sports car market after 20 years and create China's first real sports car, the Cyberster, and in 2024, the MG brand will celebrate its 100th anniversary, sounding the call for brand revival in the field of more extreme supercars.
MG's all-new electric supercar, the EXE181, pays homage to the creator of the 20th century's "surface speed" - the "roaring raindrops" MG EX181, which ran a surface speed of 410.5 km/h in 1959, a record that was not broken by Bugatti until 2014. In addition, then-challenger Phil Hill became the first F1 World Champion in U.S. history two years later, a legend in the world speed record.
EXE181 vs. EX181
MG EXE181 was created by SAIC Motor's UK Forward-Looking Design Center with international creative inspiration, showcasing the MG brand's pursuit and exploration of speed in the electric era. After its world premiere at the Beijing Motor Show, the new car will also be launched at the 2024 Goodwood Festival of Speed in July this year.
The EXE181 electric supercar is equipped with SAIC's leading three-electric technology and aerodynamic design, aiming to have the highest top speed of 415km/h and the lowest wind resistance in the world of 0.181Cd.
MG全新电动超跑EXE181
On the occasion of the important historical moment of the brand's centennial, MG pays tribute to the classics, and in the new era of Zhidian New Energy, it faces the domestic and international markets with unique product definition, product design and atmosphere creation, showing the confidence and ability of Chinese car companies to build good sports cars.
With a strong lineup, MG's next-generation models are highly competitive
In addition to the finale EXE181 electric supercar, the MG brand's family star models also gathered at the auto show, especially the MG Cyberster, MG7, MG4 EV as the representative of the new generation of MG models, showing strong market competitiveness.
至美敞篷电跑MG Cyberster
MG Cyberster, the brand's centennial gift, has become the "first real sports car in China" with its pure and classic sports car attitude, supercar-level performance, safety attributes that cannot be turned over, and intelligent experience in the new era. Since its launch at the end of last year, it has been ranked in the top 3 sports car sales for five consecutive months with cumulative sales of more than 800 units, forming the first camp in the sports car market with Porsche. At the same time, 66% of luxury brand users increased their purchases and 78% of the proportion of medium and high-end models, fully demonstrating the model proposition of "volume value not price", which is especially valuable at the moment when the price war is raging.
In addition, the Cyberster model was also announced at the auto show to open overseas pre-sales, and will be launched in Europe, Australia, Southeast Asia and other market segments in the second half of the year to meet the expectations of overseas consumers for the MG Cyberster.
The most beautiful B-class coupe MG7
As a representative of Chinese automobiles in the field of fuel vehicles, the Zhimei B-class coupe MG7 will also launch an official color change film with 19 colors, with highlights such as long-lasting color, easy to paste and easy to remove, and original warranty, helping MG7 to be "more beautiful and outstanding".
With frameless doors + electric three-section rear wing to achieve "aesthetic equality", 2.0T + 9AT "double ten" powertrain to achieve "performance equality", 8155+ Zebra OS high-specification software and hardware to achieve "intelligent equality", and the first NGP navigation system within 200,000 to achieve "intelligent driving equality", MG7 has been on the market for a year, ranking in the top 3 B-class coupes, thus breaking the market pattern dominated by joint venture brands for a long time, showing the courage and strength of Chinese automobiles to overtake in straights.
全球首款电动钢炮MG4 EV
The world's first electric steel cannon MG4 EV XPOWER introduced the popular color of Volcano Orange, which is popular in Europe, into China, and detonated the speed and passion of "the only one to break 100 in 3 seconds within 200,000".
As "Chinese's first global car", MG4 EV is developed based on SAIC's new-generation pure electric platform - SAIC's "Nebula" platform, fully introduces the world's highest standards, and has the world's leading aesthetics, world-leading safety, world-leading environmental protection, world-leading performance and other "born global" quality, worthy of the evaluation of "100,000 cars, 200,000 bottoms", and the honor of "European compact pure electric vehicle sales champion" and "China's new energy model export champion" is the best embodiment of MG4 EV's global quality competitiveness.
Overtaking on the straight, MG lets the world see China
In 2005, MG became "the first globally influential automobile brand led by Chinese", continuing to inject humanistic feelings into China's automobile industry and continuously enrich the ecological diversity of China's automobile industry; in 2012, MG exported to Europe in batches, and after 12 years of "going to sea" journey, MG "overtook on the straight road" and strode into more than 90 countries and regions around the world.
MG brand has won the championship of China's single brand export for 5 consecutive years
As of 2023, MG's cumulative overseas sales have exceeded 2.2 million units, not only winning the "China Single Brand Export Champion" for five consecutive years, but also achieving "both quantity and quality" in developed markets such as Europe, with 7 out of every 10 vehicles exported to Europe from China being MG.
MG continues to rely on the form of in-depth linkage at home and abroad to build the MG brand into an important bridge and window for "letting the world see China": continuing the fine tradition of sports cross-border marketing, it is currently maintaining official cooperation with Shanghai Port of the Chinese Super League, Arsenal of the English Premier League, Lyon of the French Ligue 1 and Bayer Leverkusen, the champion of the new Bundesliga, so that "where there is football, there is MG" In July, MG will take over from Porsche as the main sponsor of the Goodwood Festival of Speed, returning to the center of the world stage as the brand's 100th anniversary of history approaches.
MG brand booth at the Beijing Auto Show
A century-old brand, all kinds of love. At this year's Beijing Auto Show, the MG brand created a new electric supercar EXE181 to make the "raindrops" roar again, highlighting the glorious belief of the sports car family, and opening the next more brilliant new century journey of MG.