Volvo is getting better and better at playing in the field of new energy. It started subtracting the car.
Don't have redundant designs, don't have complicated materials, don't have huge bodies, don't have large screens, and don't have loud slogans.
Volvo impresses high-grade people with its humanistic atmosphere.
Previously, the Nordic luxury brand has released two flagship all-electric models, namely the EM90 and EX90. After two flagship electric cars, Volvo switched to the EX30, a small electric SUV, which was really unexpected.
In fact, this is exactly what Volvo is going to be fully electrified. Volvo was one of the first luxury automakers to announce a full electrification transition, and it has a very clear timeline. Considering the increasingly fierce competition in the EV track, in order to achieve the company's strategic goals and achieve electrification transformation, it is necessary to get the support of more user groups, so the Volvo EX30 is here.
At the press conference of the Beijing Auto Show, the car was officially opened for reservation, with a price of 210,000-260,000 yuan. Compared to other markets around the world, this price in China is obviously more sincere, so I'm still looking forward to the EX30's performance in the Chinese market. As a small SUV owned by Volvo, the EX30 can be said to carry the mission of the family, compared with the same level of models with similar design and stacked materials, the EX30 makes up for the current gap in the small luxury SUV market with a differentiated car manufacturing concept.
The overseas market is hot and has been recognized by the industry
Since its world premiere in Milan, Italy, in June last year, the EX30 has continued to receive new accolades, including The Sun's 2023 Car of the Year, Sunday Times' 2023 Compact SUV/Crossover, Top Gear Magazine's 2023 Eco Warrior of the Year Award, and a series of awards. Not long ago, at the New York International Auto Show, Volvo EX30 once again won the "2024 Urban Car of the Year" award and was named the Top 3 Car of the Year.
The growth of attention is also directly reflected in the market sales of the EX30, in February this year, Volvo pure electric car sales increased by 14%, a record high, and the Volvo EX30 is the most important growth point, in Europe, Japan and Brazil within two months, it sold 5,863 units, sales performance exceeded the vast majority of models in the same class.
Behind the honor is Volvo's hard power
As we all know, in today's era of electrification, the variety and complexity of electric vehicle products emerging in the global market can be said to be beyond people's understanding of automobiles. Even many of them are used to "show off", and the actual value is not large, so that it seems that there are many choices, but there are very few models that can meet the needs of users in the real sense.
Among the many models, the Volvo EX30 is a model that truly caters to the needs of users. Its preciousness lies in the fact that it really understands the user, and by doing "subtraction", it shows what pure electric vehicles should look like in the era of electrification.
In terms of design language, you can't see any "heart-to-heart" design in the EX30, which still continues the Scandinavian design concept and maintains distinctive characteristics. There is no exaggerated shape and decoration in the appearance, but there is the beauty of the lines that pay attention to the outline, not impetuous, not arrogant, quite a sense of "plain and practical" of classic Nordic home furnishing products. There is no doubt that such a design is still very attractive to today's young consumers.
"The layman looks at the bustle, the insider looks at the doorway", the interior layout of the EX30 seems simple, but there is no lack of highlights, especially in terms of materials.
It innovatively applies linen and denim and other popular design elements in the fashion industry to the car interior, compared with the solid wood interior and leather covering of traditional luxury cars, the advantages of these materials are still more obvious, not only can give people a fresh and relaxed feeling, but also these innovative materials from production to long-term use in the later stage, will not produce any odor and harmful gas volatilization, it can be said that the concept of healthy and safe car manufacturing is in place. This is also a real embodiment of subtraction for the environment.
User-centric, advocating quality life
As many people expected, the Volvo EX30 is still subtracting from the cockpit build, and this time it is those complex forms that are subtracted. It continues the family's consistent and practical design concept, and the entire cockpit is designed with the user as the center, integrating functions into the central area of the vehicle, so that daily use functions, storage and other operations can be completed within one arm.
Scandinavian design emphasizes humanization, i.e., taking into account human needs and comfort in design. The EX30's cabin has been designed with driver convenience and ride comfort in mind, such as a simple and intuitive instrument cluster, ergonomic seat design and easy-to-operate control interface, all designed to reduce fatigue and enhance the driving experience. This point is indeed worth learning from other car companies.
The EX30's design team has integrated a lot of features into the cockpit, so even if the EX30 is a small car, its storage space is relatively "large". The car comes with a "variety of Rubik's Cube" integrated storage space, which can accommodate computer bags, handbags, glasses, cosmetics, and coffee cups smoothly, while the central multi-functional storage slot is flexible and changeable, which can fit some casual objects and support users to arrange them freely. I think it's still very practical to have such a storage space, which can improve the convenience of travel to a certain extent.
The EX30 is suitable for those who are demanding on design, but also for those who are demanding a sense of luxury. It is equipped with a Harman Kardon audio system, which was designed by Hans Lahti, the acoustic system engineer who led the flagship XC90 and S90 models. With a power of 1040W and 5.1 channels, it uses 10 independent channels x 9 high-quality speakers. The vocals are more natural and full, and the whole process can be enjoyed.
One of the highlights of the sound system is the original sound bar design, with 5 carefully matched speakers integrated into the sound bar design that spans 1.2m across the front edge of the instrument panel, and the surface is covered with highly transparent fabric. This kind of sound bar buried under the dashboard and lying in front of you is a bit like the big Boombox in the 80s, so that music is no longer just an auditory thing, but has an extra temperature and some aesthetic angles.
The Volvo EX30 is a model that goes hand in hand, and the EX30's intelligent performance, intelligent driving experience and innovative technology are undoubtedly very attractive in the face of more trendy car users. By subtraction, Volvo has created a "small but powerful" model, with unprecedented impact, making the high-quality pure electric car segment more prosperous.
Conclusion:
Whether it is abroad or at home, I think Volvo EX30 will be a very popular model, which not only hits the pain points of current users, but also has the spirit of advancing with the times, concretely showing Volvo's brand values and concepts. So I think it's possible for this little car to burst out with a lot of energy!