Recently, Xinhua News Agency reported that TV, as a cutting-edge product of durable goods and display innovation, consumers have higher requirements for the performance and function of TV while "trading in the old for the new". According to the research data of Aowei cloud network,About 30%Consumers buy TV in pursuit of better quality and experience。
It can be seen from the Xinhua News Agency report that people now have higher requirements for product quality and value when buying things, especially durable goods such as TVs, and everyone is now more willing to choose Mini LED TVs and large-screen TVs.
According to Zhongyikang data, the retail sales penetration rate of China's color TV Mini LED market in 2023 will be 10.3%, a year-on-year increase of 5.9%. What is more surprising is that last year's domestic 98-inch TV and Mini LEDTV market retail volume are in the forefront of our domestic brands, among which TCL's performance can be said to be unbeatable.
Recently,TCL announced"TCL 2024 Strongest Mini LED product camp" at the 2024 TCL Collector's Mini LED TV new product launch conference on April 21, and released Q10K, Q10K Pro and T7K three new TV products.
The performance of these 3 new products is good,Among them6499The first price of the priceQ10K,Compared with last year's hot selling hot modelTCL Q10H can be said to be"Increase the volume and reduce the price",In line with everyone's increasing demand for TV use and more budget-conscious consumption concepts。
Why?
First of all, the Q10K's backlight partition and peak brightness are both as high as 2592 and XDR 3800nits, respectively, which can enhance the bright and dark details of the picture and bring more immersive visual effects.
What's more, the Q10K is equipped with TCL global halo control technology, which is designed for the whole link of luminescence imaging, and the halo problem is eliminated in an all-round way.
What is halo? When the intensity of the TV's luminous intensity exceeds the ability to control the light, the place where the TV picture becomes blurry is the halo. This problem will become more obvious with the increase of peak brightness and backlight partition, so many Mini LED TVs are plagued by halos.
Now this problem has been perfectly ended by TCL's global halo control technology. This is due to the fact that TCL has been striving for excellence in light control technology since the design of the world's first Mini LED TV. Today's TCL has formed a complete supply chain of Mini LED TV research, production and sales, and has strong upstream support such as TCL Huaxing and TCL Zhonghuan, which provides support for the successful research and development of TCL's global halo control technology.
This technology exerts powerful control over the halo from the source, and the six-crystal square core II and super-concentrating micro-lens play the role of restoring the brightness of the scene and evenly concentrating the light, respectively.
Macro OD and HVA wide-angle low-reflection screens play an important role in this technology. The OD value can be directly understood as the distance of the light transmitted to the screen, and the smaller the OD value, the more it can avoid the diffusion of light during imaging. The HVA wide-angle low-reflection screen has an ultra-high native contrast ratio of more than 7000:1, which enhances the contrast between light and dark in the picture and further controls the halo.
At the algorithm level, transient response and 16bit two-way light control, two TCL-developed backlight algorithms, can respectively eliminate phenomena such as drag in dynamic images and enhance the accuracy of light control in each zone.
In order to meet everyone's aesthetic needs for TVs,TCL also adopts an ultra-thin integrated design on the Q10K,Its flat back allows it to be placed against the wall,And harmoniously blend with the modern home environment。
To sum up, Q10K has indeed achieved "increase in volume and reduce price", compared with the previous generation, not only price reduction, but also brought a greater performance and experience improvement. From the release of Q10K,We can also understand why everyone is more willing to choose TCL for changing TVs,TCL's Mini LED TV performance is indeed very outstanding,No wonder TCL is calledMini LEDThe master of TV technology。