The competition between mobile phone manufacturers is fierce, which can be seen from the change in the share of the mobile phone market. Because all the market share of mobile phones is constantly changing. The more fierce the competition between mobile phone manufacturers, the faster the share of the mobile phone market will change. For example, the domestic mobile phone market share has been reshuffled again, and the ranking of the mobile phone market share has also undergone great changes.
According to the latest market share ranking, the top five in the current domestic mobile phone market are Honor, Huawei, OPPO, Apple and VIVO, and Xiaomi mobile phones have fallen out of the top five in the domestic mobile phone market.
Among them, Honor mobile phones ranked first with a slight advantage of 17.1%, ahead of Huawei's 17% market share. At the same time, OPPO mobile phones also have a slight advantage of 15.7%, leading Apple's 15.6% market share, ranking third.
Huawei's mobile phones increased by 110% year-on-year, the largest among the five mobile phone brands.
The large increase in Huawei's mobile phones is mainly related to several new machines released by Huawei one after another, such as Huawei Mate60 series, Huawei nova12 series and Huawei Pocket2, the release of these three series of new machines has indeed brought great help to Huawei's sales growth.
The market share of Honor mobile phones, which can stand firm in the first place, also has a lot to do with the many new phones released before.
Honor has opened a new way to play in high-end mobile phones this time. First of all, two new phones, Honor Magic6 and Honor Magic6Pro, were released, and then the Honor Magic6 Ultimate and Honor Magic6RSR Porsche were released, which directly filled the high-end and ultra-high-end product lines, and also had products that could compete with Huawei.
For example, the Honor Magic6RSR Porsche can be benchmarked against the Huawei Mate60RS Extraordinary Master, while the Honor Magic6 Ultimate can be benchmarked with Huawei Mate60Pro+ and other models.
As the first model of Honor to cooperate with Porsche, the hardware configuration of the Honor Magic6RSR Porsche is also very high, in addition to the appearance of the design is very unique, the Honor Magic6RSR Porsche influence system is also very powerful. For example, the Honor Magic6RSR Porsche is equipped with a 180 million pixel periscope telephoto, and it is also equipped with a variable eagle eye main camera H9800, and it also supports 15EV ultra-high dynamic range shooting.
In fact, for dynamic capture performance, the Honor Magic6RSR Porsche is no worse than the Huawei Pura70Ultra.
Moreover, the Honor Magic6RSR Porsche is also equipped with the third-generation Snapdragon 8 processor, with a battery capacity of 5600 mAh, a screen that supports 4320 Hz high-frequency eye protection, and a peak brightness of 5000nit. The fuselage is also equipped with Glory King Kong giant rhino glass, which is 10 times more resistant to drops and scratches. And the Honor Magic6RSR Porsche's rear main camera is 50 million pixels, 50 million pixels ultra wide-angle macro, 180 million pixels periscope telephoto, and supports LOFIC technology.
Honor mobile phones have begun to show their prominence in high-end mobile phones, especially after cooperating with Porsche, the high-end flagship models of Honor mobile phones have gradually gained a firm foothold. And the performance of Honor mobile phones in terms of images,It has also begun to gradually get closer to Huawei,In terms of dynamic capture effect,It can be compared with Huawei mobile phones。
This may be a good explanation for why the market share of Honor mobile phones can firmly occupy the first place in the domestic market.