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Text/Clear soup with little water
Editor/Jair
There is a huge new energy vehicle circle, and the traffic has never played a safe. Recently, the red-clothed leader Zhou Hongyi's wave of "selling cars, choosing cars, and buying cars" can be regarded as robbing the traffic of the entire automobile circle!
Although now the bosses have driven their cars downstairs to the 360 headquarters, and they have also been equipped with professional sales, in order to explain in detail to Mr. Zhou,
However, in general, the sales staff of several car companies can score 9 points, Huawei can score 8 points, BYD looks up to 7 points, and Nezha can only score 5 points, which is not a pass at all!
Dongfeng Mengshi: 9 points
Judging from the sales appearance of the warriors, they have "worked hard", and they are not all the way to other people's sales, they are dressed very casually, and they are very compatible with Zhou Hongyi, who has never been informal, and it is easy to get closer to Mr. Zhou.
Zhou Hongyi said that when he saw this car, he felt like a black lion, very domineering. Then let the sales impress yourself within 5 minutes.
Mengshi sales said, we were originally made of military products, and 03 began to decentralize military technology to civilian use. Then I will introduce several characteristics of the whole car, from enough safety, large thrust, to desert rolling, to double-layer battery safety, which basically meet the points that Zhou Hongyi cares about the most.
In fact, Lao Zhou, as a big boss, only needs the sales of this car to tell him three points:
First, the safety protection of military standard products is better with bulletproof function.
Second, the back row of a comfortable luxury car, you have what others have.
Third, there must be intelligence. And this can be seen from the cooperation between Dongfeng and Huawei, there is no problem.
In this, there is a detail that the sales of the warrior did not do, that is, he said that the vehicle has a large thrust of 800 tons, which is actually no concept for non-military vehicle fans. In fact, he only needs to say that "the thrust of the tank is 1000 tons, and this car is 800, almost close", and this is perfect.
Generally speaking, the sales of Dongfeng Mengshi can be regarded as entering Lao Zhou's heart. Give 9 points, not too much.
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Huawei: 8 points
In fact, there is a high probability that this question M9 is the "dream car" that Lao Zhou has in mind, and he has expressed it several times openly and secretly, and Yu Chengdong finally sent the car over.
Therefore, many people pay attention to how Zhou Hongyi evaluates this car. The sales sent by the M9 this time are also very spirited and handsome, and the eloquence is also very good.
He came up to introduce the comfort of the co-pilot and rear seats to Zhou Hongyi, which was also studied by Zhou Hongyi's characteristics, and especially explained the "zero gravity" seat.
for,M9Intelligent type,Zhou Hongyi doesn't seem to ask much,And the sales also mentioned"Pangu model",As we all know,Huawei's intelligence must be the industry leader。 Therefore, Zhou Hongyi directly said, "The key is left, and it will be opened after work today."
Sales is still a little young, and he didn't keep up with Zhou Hongyi's rhythm, giving 8 points, which is okay.
Look up U8: 7 points
Compared with the salespeople who look up, the response is more mechanical, and it can be seen that it is a bit restrained, and it belongs to the type of asking and answering. However, if the customer doesn't ask, he won't say anything.
This obviously does not achieve a good sales style, it should be to seize the pause time given to you by the customer, to tell more information about what the customer wants to know.
Zhou Hongyi sold the old Maybach and prepared to replace it with new energy, and directly redefined the luxury car, which is equivalent to an open-book exam.
And these, the lads who look up to the U8 are not doing particularly well.
However, Lao Zhou is still very sure of the ability to look up to the U8, and he feels that the main ability to turn around on the spot is that each wheel has an independent motor, which the young man said is not bad.
In addition,Lao Zhou thinks that the U8 sound is really good,That should be very good,After all, the big guy must have high requirements for sound quality,And I have also experienced other high-end ones。
Anyway, the overall characteristics of looking up are still spoken, but the wading function that has been very popular recently has not been mentioned, and the points are minus. The lad gave 7 points and dealt with it.
Nezha Automobile: 5 points
Nezha Automobile's sales can correspond to Zhou Hongyi, that is, CEO Daniel Zhang, and Daniel Zhang is really not enough in terms of marketing level.
At the press conference just opened, Lao Zhou almost finished reading it with a straight face, and finally had no way to go on stage, and helped Daniel Zhang round it, saying that this time it was the best time.
In fact, the current new car launch of new energy vehicles has almost reached a point where it is more important than building a car. Just like Rebus's su7, can it really reach the level of selling tens of thousands of units on the line, not necessarily, but with Rebus's affinity speech, the inconspicuous function also makes people feel amazing. That's the huge difference in gold sales.
Therefore, in the face of Nezha, Zhou Hongyi also hates that iron is not steel, and he can't wait to go up and talk about it himself.
Nezha looks at the price, looks at the configuration should still be very competitive, the current sales are bleak because the name is really unpleasant, although Nezha is a traditional Chinese immortal, very well-known. But one is that Nezha is not a very good fairy, and the other is also a bit tongue-twisting, in fact, it is not bad as a model name under a car brand. Therefore, this wave can only give 5 points.
In fact, I want to say that Zhou Hongyi's wave of car changes can be regarded as earning enough eyeballs, and he has perfectly achieved 3 small goals by doing so:
The first small goal: to redefine the concept of luxury cars, but also to promote domestic new energy vehicles to the greatest extent.
Zhou Hongyi believes that active safety and intelligence is the definition of the new luxury car, this wave of traditional luxury cars, especially the imported B * B * A is a very heavy blow, Maybach is afraid that it will tremble, which is the promotion of domestic new energy vehicles, immeasurable, it is likely that 2024 is the new year of new energy.
The second small goal: Zhou Hongyi educated rich people when buying luxury cars, not only look at foreign fuel vehicles with large fuel consumption, large space, and large sofas, but hundreds of thousands to 1 million domestic new energy vehicles. It will make many bigwigs reconsider whether their fuel cars have been used a little "down".
The third small goal: by the way, he promoted himself and Nezha. Mr. Zhou is very smart, learning from Mr. Lei bit by bit, continuing from a small topic to a small topic, from Rama Huateng, Lei Jun shaking hands, to shouting Jia Yueting, and then to experience it one by one, he has become a phenomenal big Internet celebrity in the car circle, and the live broadcast is often 70,000+. And this wave of traffic will more or less be imported into a part of Nezha's own investment.
No one thought that understanding marketing has become the ultimate meaning of today's new energy vehicle sales, because no matter how good it is, it can't be sold without popularity, so learning Lei Jun, becoming Lei Jun, and surpassing Lei Jun will be the main theme of these bigwigs in the future.
I have to say that the red-clothed sect leader Zhou Hongyi has made a lot of money this time, and it makes the Chinese people like it more and more, and they raise their eyebrows!
Resources
1. The source of the picture information is Douyin "Uncle Zhou Hongyi".
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