From product leadership to service leadership, Manyun Shanghai is at the forefront of the times.
Last year, Manyun swept the Shanghai property market strongly, with sales of 15.1 billion yuan in 9 months, topping Shanghai's annual sales crown, creating a Manyun phenomenon that the whole Shanghai pays attention to and learns.
In Brother Tao's view, Manyun Shanghai will create an "era of product power" for luxury homes in Shanghai in 2023 with the three trump cards of high-end aesthetics, artistic taste, and luxury hotel design concepts.
Standing at that point in time, Manyun was undoubtedly a big step ahead, which can be said to have opened the eyes of all peers.
However, today, as a large number of luxury real estate products have begun to learn from Manyun, play the aesthetic and artistic cards, and also begin to imitate the concept of luxury hotels-
Manyun Shanghai has taken another big step forward, with the boundless service concept of "perfection without traces" and a strong hotel butler service system, it has once again become a leader in the top lifestyle.
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Last year, under the guidance of Hopson's boutique strategy, the Manman brand 2.0 strategy was launched, comprehensively upgrading the experience from six dimensions: city, product, aesthetics, lifestyle, service, and circle.
If in the past, the Mansan system focused on the product to do user conversion, but now the Mansan system is more focused on the exploration of services, circles and lifestyles, raising the standard of luxury homes to a new height——
Today, Brother Tao will talk about what kind of surprises will Manyun Shanghai bring to the property market in 2024?
1
Man's service, the king of all-round care service
Luxury houses must first have first-class locations and high-configuration products, which are the basic hardware, but more importantly, they must have high-end services to match——
Only by meeting the expectations of high-end customers for quality life can we truly endure, maintain and increase value and establish a long-term market reputation.
Therefore, to distinguish between "real mansions" and "pseudo mansions", service is the most critical point of difference, because hardware is easy to be imitated, but services are difficult to copy.
Looking at Shanghai's luxury housing products, each project says that it has high-end services when it is sold, but if you ask what services are there, most of them can't tell one, two, three.
But Manyun Shanghai is different, the inspiration itself comes from Aman Hotels, and it is born with the genes of top-quality products + top-notch services, not only first-class products, but also high-end services.
For example, in Beijing, Manhe, a benchmark work of the Manhe series, is not only the world's spire mansion with a total price of more than 100 million yuan, but also recognized by many first-line stars, well-known entrepreneurs and celebrities with its world-class property services.
Man's service team
It is in the process of serving the top circle for a long time that the Manji department understands the living needs of the spire group more well, and constantly upgrades the service standards to bring the ultimate high-end service experience.
According to Tao Ge, Manhe Property can not only provide hotel-style 24-hour response service, but also provide hotel-style room service.
For example, breakfast delivery, dry cleaning, change of bedding, cleaning, etc...... The services of a high-end hotel are available at Manhe Properties.
Moreover, Manhe Property has extremely high standards and requirements for service personnel, and every employee is a "super administrator":
It is necessary to take the initiative to provide warm service, pay attention to community cleaning, and have skills such as first aid and firefighting, which alone cannot be achieved by ordinary properties.
For example, the security guards of Manhe Property are positioned as hotel concierges, which not only require a handsome image, thoughtful and enthusiastic service, but also be able to deal with emergencies, and 20% of the security guards have an emergency rescue certificate issued by the Red Cross.
Manhe Beijing platinum butler service
At the same time, Manhe Property also provides many services that exceed expectations, bringing the owners a top-notch living experience from all aspects:
For example, assist in planning private parties, pet services, vehicle services, free interest courses, community activities, public welfare activities, etc., and even 30 types of professional butler groups...... Fully meet the living needs of the owners.
For example, improve community supporting services, operate community clubs, scout clubs, owners' living rooms, community health care, community supermarkets, community art centers, community sports grounds, ...... Make community life convenient and enriching.
Manhe Beijing Owners Yoga Activities
You will find that the services of the Mansian system have gone far beyond the scope of general property services and luxury residential services, and even beyond the services of high-end hotels, that is:
Just recently, after an in-depth study of the luxury residential customer groups in Shanghai, Manyun Shanghai finally launched a blockbuster tailor-made for Shanghai's high-end circle——
Through 3 dimensions and 280 standard service rules, it brings the world's top residential service experience that subverts imagination, and becomes the first product in Shanghai to achieve the ultimate precision of luxury residential services.
2
A top-notch experience that defies the imagination without a trace
In recent years, the trend of hotelization of high-end residential design is very obvious, but most luxury residential services have not made any progress, and often can only tell you a very vague concept, but Manyun Shanghai is unique:
Next, Brother Tao will tell you about its strength:
Many luxury houses only learn the hardware of the hotel, but can not match the hotel's service, and the most basic hotel-style service is to respond at any time, just like when you live in a hotel and make a service call, someone will always answer.
Different from general properties, Manyun provides 7*24*365 days of full-time service response, including 24-hour butler service response, 15-minute daily maintenance response, and 5-minute emergency incident response.
This means that you can really enjoy the hotel-style life in Manyun, and you can call the property manager at any time to inform the property manager if you have any needs, and deliver meals, cleaning, maintenance, and courier delivery...... Realize the service with unlimited time to respond at any time.
In addition, Manyun owners can also enjoy online services through the "Manman APP", such as paying bills, registering for activities, making appointments for medical examinations, online shopping, etc.
At the same time, the Mansian system also links to the world's top offline resources, covering food, education, medical care, business travel, life services, etc. in more than 60 cities around the world, which can help owners directly reach ...... Realize the boundless service of space and be online at any time.
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The reason why Manfa can achieve such an all-round service is that they start from the needs of the owners, adopt a service team with excellent background, and improve the proportion of service personnel.
For example, most employees of the general property will get off work at night, and many services cannot be provided, but the Mansan system requires all positions to be on duty at any time, even if you need maintenance or other door-to-door services in the middle of the night, the Mansa system can be satisfied.
For example, Brother Tao has encountered that the air conditioner is broken in the middle of the night, and the property can only be repaired the next day, but the Mansa will not let the owners wait, including if you want to buy takeout or medicine in the middle of the night, the Mansa property can also be delivered to the door.
This kind of response to companionship anytime and anywhere can really bring a great sense of security, and it is also the greatest value point of Man's system that is different from other luxury houses, so that luxury customers can get the quality of life they deserve.
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Through the long-term service of luxury customers, Manji has found that:
The diverse living needs of the spire customers are not limited to the scope of property services, and they also expect the property to help solve various daily chores like a personal assistant.
To this end, on the basis of a deep understanding of the needs of high-end customers, Manyun Shanghai has launched customized private value-added services, with 27 value-added services in 6 categories.
Covering all dimensions such as life, maintenance, cleaning, asset management, vehicles and health, we truly care about the life of the owners and accompany them at all times with the standard of personal assistants.
For example, children's school bus pick-up, accompanying the elderly and pregnant women, pet care, vehicle cleaning, indoor cleaning, floor maintenance, daily meal ordering, housing rental and sales, planning private banquets and anniversaries activities, party reception, etc......
All these services accurately solve the pain points in the lives of high-end customers, because many people don't have time to take care of these things themselves, but it is not safe for outsiders to participate, and intimate properties have become the most trustworthy choice.
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Such a set of refined service content, if the non-Manman owner wants to obtain it, may really need to hire a personal assistant, and the cost will be at least 1-20,000 yuan per month.
However, this set of private value-added services launched by Manyun can be realized with only 8 yuan/㎡/month——
It is equivalent to only 1000-2000 yuan per month, you can get 27 value-added services, which are not only cost-effective, but also the service quality and safety you can't find on the market.
And all of these services have been quantified in concrete terms, such as:
Daily pick-up and drop-off for children on the school bus, 2 times a week for home cleaning, 1 time a week for car cleaning, 1 time per month for private banquets, 5 days for the elderly and pregnant women every year, 10 days of pet care per year, 2 times a year for air conditioning cleaning, etc......
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To tell the truth, the market price of cleaning alone 8 times a month is more than 2,000, and you can't really get 1-20,000 yuan for this set of private value-added services yourself, and you can help the owner save 10-200,000 yuan a year.
It is reported that after the launch of private value-added services in Manhe Beijing, it has been strongly sought after by young upstart owners, with a very high repurchase rate, and even recommend relatives and friends to buy a house because of this service, which shows that it has indeed helped owners solve a lot of life troubles——
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Nowadays, property is increasingly becoming the core factor that determines the quality of real estate and even the second-hand housing price in the community.
In the second-hand housing market, communities with high-quality property management are often 10%-30% higher than those of surrounding communities with similar age and type.
Especially for luxury customers, compared with tens of thousands of property fees a year, the gap in asset value brought by high-quality properties may be in the millions, so you must look at the property when buying a luxury house.
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For Manyun owners, Manyun service not only brings high-end lifestyle and service experience, but also through professional maintenance:
On the one hand, Manyun has a comprehensive community maintenance service, which regularly maintains the building façade, garden landscape, and public furniture, so that the community can always use it and keep it in the best condition at all times;
On the other hand, there are also a full set of maintenance services for the owner's home, such as repair services, home cleaning services, marble and wood floor maintenance services, so that the owner's assets can be more preserved.
For example, in Manhe Beijing, it is through such a set of all-round high-end services that it has gained the reputation of the owner and has also become an important value point of the project.
The second-hand housing price in Manhe Beijing exceeds that of surrounding villas by 40%, and the rent can even exceed that of the surrounding villas, which really brings a huge increase in asset value.
Actual view
Many Mansa owners, at first, just appreciate the products and buy, after moving in, they will be recognized from the bottom of their hearts because of the Mansian service, and become loyal fans of the Mans, starting from the appearance and loyal to the service.
A Manhe Beijing owner said: "After enjoying the Manhe service, it is really difficult to adapt to other properties. ”
Now, after serving many celebrity owners, Manyun has finally brought this top-notch lifestyle to Shanghai.
3
Riverside lighthouse, top products with future potential
And returning to the product itself, we also see:
This also fully shows that the advanced aesthetic and artistic taste of Man's aesthetics can stand the test of the market and time.
The most intuitive experience of Manyun Shanghai exhibition area is: low-key and elegant high-end art atmosphere.
This can be fully perceived from their art museum-like sales office, and the extraordinary artistic taste is the first impression that Manyun gives people.
Actual view
At the same time, the interior space of Manyun Shanghai is also quite tasteful, and when you step into the 253-square-meter model room, you will be shocked by the open sense of scale.
The 7.7-metre ultra-wide living room and south-facing balcony with a 3.3-metre ceiling height make the large flat floor a spacious experience of a sky villa.
Actual view
A large number of arc-shaped designs are used in the interior, and the corners of the ceiling, cabinets, walls, and door frames can be seen in arc details, which means extremely high process difficulty and cost, but implants the soft beauty of art into the space.
In terms of configuration, the top luxury brand configuration shows the sincerity of the Mansan system, and all European imported brands and high-end product lines still lead the Binjiang luxury housing market.
Actual view
It can be seen that Manyun Shanghai's design taste is very high-end, and it takes into account both functionality and humanization.
Therefore, many customers feel that Manyun Shanghai is the most impressive and comfortable product design along the entire riverside.
This year, there is indeed a large supply of luxury homes in Binjiang in Shanghai, and there are indeed more products, but Manyun is recognized as an excellent choice for more high-net-worth clients.
First of all, Manyun Shanghai is a pure large-rise low-density riverside mansion, a scarce pure large-scale community, ensuring the high-end attributes of the community and the owner's circle.
Secondly, compared with other popular Binjiang plates, Yangpu Binjiang is currently a price depression, and the linkage price of Manyun 120,000 yuan has a lot of room for growth compared with the price of 16-200,000 yuan in other Binjiang plates.
Finally, as part of the 880,000-square-meter flagship complex, Manyun Shanghai will build a super-large riverside commercial landmark including high-end Hopson Hui Commercial Plaza, 5A Grade A office buildings, high-end residences, and style buildings in the future, and the value potential will be further released.
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In Brother Tao's view, Manyun Shanghai leads Yangpu Binjiang -
Renderings
The continuous innovation of high-end services, the ultimate pursuit of product aesthetics, and the deep understanding of lifestyle have endowed Manyun Shanghai with a unique soul and truly resonated with the high-end circle in Shanghai.
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