If you want to talk about how good Chinese players are, many times you can get a big reward just by showing a little bit of attention to them. At the beginning of 2023, a meat pigeon game called Deep Space Survivor was launched. As the main creator of the Argentine, he carried out sinicization at the first time and issued an announcement in Chinese. This operation has made this indie game suddenly increase a lot of attention.
Just a Chinese announcement is enough to make Chinese players feel excited. But what if a foreign publisher addresses everyone in full Chinese before the game goes online?
A few days ago, Tim, CEO of Hooded Horse, the publisher of the medieval strategy game "Manor Lord", released a video on station B to introduce the game that will be launched on April 26. This foreigner, with a bearded face and square-rimmed glasses, opened his mouth to be fluent in Chinese.
Many people's first reaction is "Is it AI-dubbed?" "The video content can be as long as three minutes, whether it is clarity, mouth shape, expression, or pause in the middle of the sentence, there is no flaw in it.
And a game with Chinese text + a publisher who can speak Chinese has made Chinese players who have been attacked to the soft underbelly have to pay for it. Many netizens expressed that they had to support this sincerity.
Of course, Tim's speech for Lords of the Manor as publisher was by no means improvised, and the video wasn't AI-synthesized. If you know his resume, you won't be confused. In fact, this top student at Harvard University has a double master's degree in East Asian language and culture and East Asian area studies, and can reach the level of barrier-free business communication in both Chinese and ancient Chinese.
After all this talk, the discussion about the game itself is absolutely inseparable. If you are a heavy user of station B, you can actually more or less brush up on the game content related to "Manor Lord". It's a game that combines sandbox building, simulation management, war strategy, and RTS elements, and it attracted a wave of attention two years ago due to the fact that there is only one resident developer.
Half a month ago, the official also issued a trial qualification to the anchors of station B, and they attracted a lot of fans because of their good performance. On Steam, "Manor Lords" was added to the wishlist by 3 million people and ranked first, and it was basically determined to be profitable before it was officially launched. However, as of now, Tim has not announced a specific price.
Tim explains: "Lords of the Manor doesn't have a single price, but it has different pricing depending on the region, not only in terms of currency, but also in terms of prices and wages in the country where it is located, so we didn't want to announce the price before the game's release, because it would be misleading for players in other countries to publish a single dollar price. ”
But Tim also assured that the price of the game will not reach the triple-A level, and a 10%-25% discount on the EA version will also be arranged.
Compared with the previous games launched by foreign manufacturers, the publisher of "Manor Lords" has shown quite high sincerity. If the simplified Chinese version of the game itself still has the proper meaning, then the early trial qualification given to the Chinese anchor and the CEO's Chinese speech after that really gave domestic players and the market respect.
Finally, I look forward to the official release of "Manor Lords", which can meet the expectations of players.