In Xuhui Binjiang, the second West Bund International Coffee Life Festival will be held from April 30 to May 4, with a larger scale, more booths, and more exciting activities, presenting the citizens with a five-day coffee life carnival on the largest scale in the city. At the same time, Xuhui Riverside, as the main venue of the 2024 Shanghai International Coffee Culture Festival, will hold a grand opening ceremony on May 1.
In the 1.5-kilometer waterfront of Xuhui Riverside and the 17,000-square-meter riverside space, it will integrate rich elements such as coffee, flower show, cultural tourism, sports, performances, and commercial brands, presenting a coffee market with more than 180 booths, bringing together century-old brands, creative new brands, and the city's best coffee. During the period, nearly 80 cross-border performances such as traditional performing arts and live performances, as well as e-sports, basketball, chess, extreme sports and other events took turns to appear, bringing a new cross-border experience that broke the circle and was full of vitality, and five major elements such as culture, sports, tourism, commerce and exhibition gathered together to deeply link more than 60 international brands, high-energy enterprises and cultural institutions, organically integrate multiple business formats, and promote the linkage and integration of industries with hot first-line IP to boost consumption. Through the in-depth linkage of municipal and district resources and the promotion of high-quality development of in-depth integration of culture and tourism, this year's West Bund International Coffee Life Festival will serve as an important window to showcase the charm of the city's culture, further enhance the attractiveness of Shanghai's cultural tourism, and at the same time promote the expansion and upgrading of consumption, create a feast shared by the whole people, stimulate innovative consumption power, and help Shanghai accelerate the construction of an international consumption center city.
The site of the first West Bund International Coffee Life Festival
In recent years, with the rapid development of Shanghai's coffee industry and the continuous prosperity of cultural and creative industries, "coffee culture" has gradually become an important cultural symbol in Shanghai, reflecting the perfect combination of international vision and local original spirit, leading the trend of urban life. On the basis of introducing international first-line coffee and catering brands such as LAVAZZA, COSTA, % Arabica Coffee, Luckin, McDonald's, KFC, etc., more than 50 preferred coffee shops in various districts of Shanghai were selected, and more than 10 coffee, food, and cultural and creative brands from the Yangtze River Delta region were specially invited to settle in. This year's coffee festival will integrate the characteristics of coffee culture with the characteristics of "Xinhaipai", form a new consumption hotspot with extensive influence, promote coffee consumption, strengthen industrial support, stimulate market vitality, further promote the mutual promotion of commodity consumption and service consumption, and create a city-level carnival with rich scenes and innovative supply.
The scene of the 1st West Bund International Coffee Life Festival
During the "May Day" Golden Week, the May Five-Year Shopping Festival, the Shanghai International Flower Show, and the Shanghai Coffee Culture Festival will be held in Xuhui Binjiang for a city-level "three-festival linkage", with more than 30 cultural institutions and brands performing on stage, integrating traditional culture and urban life, and bringing "poetry and distance" to the citizens: classic opera performances such as Yue Opera, Shanghai Opera, and Peking Opera will play traditional new sounds; open-air movie screenings in public spaces in the evening will relive romantic memories; daily jazz quartets will add inspiration to the life you want; and the main venue of the Shanghai International Flower Show" Enjoy the relaxation of "looking up at the flowers and sitting down to drink coffee" in the "Convergence West Bund", and the IP of the popular game Egg Boy Party and the classic animation "Sheriff Black Cat" will be airborne on the riverside, bringing you back to the happiness of childhood...... The multi-faceted on-site activities continue to be exciting, enhancing the participation and sense of gain of citizens and tourists, and striving to present a new experience of cultural tourism full of vitality. The site will also present e-sports festivals such as the "9th Glory of Kings National Contest Audition - West Bund Coffee Festival Station", live events such as 3V3 basketball games and 100-person chess competitions, sports activities such as FISE extreme sports street dance performances and skateboard BMX on-site experience, and promote the popularity of the Olympic Games with the participation of the whole people; Meituan, Ctrip, "West Bund Life" and other cultural and tourism heavyweight brands to help promote new hot spots of tourism and travel; Tesla, Lego, IKEA, Adidas, Shu Uemura and other international first-line brands, NetEase, High-level enterprises such as China Construction Bank (CCB) have created a variety of offline special experience activities, and more than 20 new exhibitions of cultural carriers on West Bund Art Museum Avenue have landed, including sound, flowers, and digital art...... The themes are rich and exciting, and life is activated by art exhibitions.
The scene of the 1st West Bund International Coffee Life Festival
It is reported that the West Bund coffee map will be further expanded to the south: West Bund Dream Center, West Bund Media Port and other commercial groups will open this year, and the West Bund commercial map linkage consumption activity "West Bund Good City, Spring Travel Season" will be carried out from April 30 to May 31, focusing on the theme of "coffee", connecting more than 20 commercial and cultural and sports landmarks in the West Bank, launching a number of characteristic commercial activities such as markets, temple fairs, exhibitions, promotions, etc., and linking 13 well-known brands to bring "West Bund Sleepless Month, May Please Drink Coffee" Consumption promotion activities, 2,500 cups of coffee were given away for free, creating a large scene of coffee culture consumption in the West Bank.
Reporter: Wang Yongjuan
The photo in the article is a data map
Editor: Ning Pingying
Proofreading: Geng Jieyu
Reviewer: Wei Li