For DHUB, which has been established for ten years, "opening up the supply and demand docking industry chain and collaborating with the fashion business ecosystem" is its fundamental mission and Slogan. However, at the same time, comprehensive digital empowerment, channel innovation and change, fashion trend release, international design exchange, and social interaction and public relations are also the focus and services of DHUB, bringing multiple value empowerment to the industry in the critical period of transformation and upgrading.
This season, DHUB provided institutional support from multiple levels such as supply chain support, multimedia special reports, channel sales empowerment, brand building and discussion for the selected brands of the 13th 10+3 SHOWROOM Young Designer Base Program, the accessories designer brand FROM5 Fangwu, the national fashion designer brand Gu Axin, the participating brands of The Art of Wearing Accessories Art Exhibition, and the Russian designer brands ABZAEVA and IANIS CHAMALIDY.
As far as "10+3" is concerned, Yiyu Oriental YEAREAST, AidenYFeng, AIPALA, CXU Original Pioneer Trendy Brand, Shan Congyun, Wulan Handmade WULANshouzuo, ZUYAO SONG, KFALL, Shirt Yayaanno, Xiangqiao Sheng, Pre-expression PRE-EXPRESSIVITY, 27QUAI, Most of the selected designers of Artrips brands have international learning experience and oriental aesthetics, and their designs present the characteristics of fashion life, international context, and application of Chinese aesthetic elements, fully demonstrating the young innovation of Chinese design.
The Art of Wearing 配饰艺术联展中，瓒兒ZANER、卡艺诺CALEEN、ZHONGXIAOSHOW钟小兽、芙芮雅兰、J.LInN NiCENESS、BIG HORN、隋宜达SUIYIDA等配饰品牌将古典美学与时尚本真进行结合，做出更富有人情味的时尚表达。
Wu Jiajia, the brand founder and design director of Freyaran Jewelry, said, "DHUB provides designers with the opportunity to communicate with each other, grow together, and keep warm, so that we can have face-to-face in-depth exchanges with buyers, media people, and bloggers who are at the forefront of fashion in the shortest time, the highest efficiency, and the most convenient way, so as to feed back into the design concept and product technology, and carry out a new combing and building of the entire brand. Explore a premium platform for the diversification of the fashion industry. ”
Wu Jiajia, the brand founder and design director of Freyland Jewelry
This season's DHUB gathers "popularity" and also absorbs "buying gas", because the exhibition area is located in Beijing 751D· In the prelude hall of the PARK 79 can show, the audience can walk into the SHOWROOM exhibition hall when they walk out of the show, so that the designer brand can get close to the real market environment and audience for the first time, and get timely feedback to promote business transformation.
A number of exhibiting designers said that DHUB is a platform for designer brands to fully demonstrate their brand advantages, and through DHUB's media, buyers and other industry resources, they can also find a healthier development direction for the brand. Some brand managers said that they were apprehensive to participate in the exhibition for the first time, but in the process of participating in the exhibition, they were recognized by many industry leaders, media reporters, design peers and professional audiences.
It is worth mentioning that in order to help brands further gather platform traffic, this season's fashion week created the "Cloud Chat China International Fashion Week" section, inviting senior international buyer Nicole Chen to chat about show observation and designer brand product recommendations. Nicole Chen appeared on camera to introduce and interview several designers on the spot, recommending the fashion experience accumulated by senior buyers for a long time, as well as excellent designer brands and products with high product power to consumers. "I've seen more cutting-edge and experimental designer brands here, and there are a few cutting-edge designer brands that I like very much, and I think they are quite international, so I'm really happy. Professional buyers and media professionals expressed their appreciation and recognition of designer brands through live broadcasts.
The brand was interviewed by China Global Television Network (GGNTV), BEIJING RADIO AND TELEVISION (BTV) and the Organizing Committee of China International Fashion Week
In addition, the fashion week also invited the "Capital Economic Herald" column of BRTV, a financial channel of Beijing Radio and Television Station, to conduct a multi-faceted in-depth report on this season's DHUB Design Exchange.
Xie Fangming, full-time vice chairman of the China Fashion Designers Association, told reporters that every season China International Fashion Week will attract more than 100,000 people to participate and watch, and as a business carrier of fashion week to "attract business flow and gather popularity", this season DHUB attracted tens of thousands of brand workers, channel buyers and professional audiences at home and abroad to gather together, showing the leading role of fashion week in promoting two-way exchanges at home and abroad. Among them, many brands that have reached deals and obtained increments are not lucky, they pay attention to the origin of products such as clothing, quality and design, which coincides with the essence of DHUB. DHUB supports originality, respects the market, and is committed to building a platform for designers to display and communicate, and comprehensively enhance the commercial value of designer brands. In the future, DHUB will continue to make efforts in model innovation, scientific and technological progress, resource integration, and international cooperation.
In its tenth year, DHUB is no longer a simple business platform under the keywords of new normal, new consumption, and new quality productivity, but has transformed into an innovative carrier focusing on original design, cutting-edge technology, and interactive emerging media, and an incubation platform that provides in-depth and humanized services for designer brands.
In the face of the huge open proposition of science and technology, DHUB's response is to self-iterate, self-optimize, accumulate more energy, and actively promote the wide application of digital technology in the apparel industry. As an offline digital fashion show and interactive check-in window specially presented by this season's fashion week, the "Real World: I'm Coming" digital interactive holographic experience area takes the application practice of 4K capture system in the fashion industry as the core, and links with the works of five designers of "10+3", driving fashion expression to a new quality with scientific and technological innovation, transforming existing productivity and giving birth to new quality productivity with science and technology.
At the same time, with the rise of immersive, experiential, and interactive new consumption models, DHUB has also introduced a number of MCN institutions with the help of the fashion week platform, inviting bloggers to visit the exhibition to visit the store and try products.
As a new designer of Gua with its own traffic, Yang Chunlin appeared in the exhibition area with a delicate intangible cultural heritage costume and became a "conspicuous bag" among designers. In his opinion, in this era of redistribution of traffic, everyone is looking for new ways to attract traffic. Content planting that enables trust links between brand owners and consumers through good content, good design, and good output is on the rise. Only by laying a foundation for quality and cherishing word-of-mouth can we promote designer brands to break out of the circle and continue to be popular for a long time.
Yang Chunlin, a new designer of Gua
In 2014, as China's economy entered the "new normal", China's garment industry entered a new stage of "slow growth and quality improvement". As the official supporting trade fair of China International Fashion Week, the emergence of DHUB means that Fashion Week is no longer just a place for brands to "show", but also a space for real transactions.
In the past ten years, China's fashion brand building has achieved a leap from quantitative change to qualitative change, from manufacturing to creation, and designer brands have also caught up with the golden age of rapid development in the past decade. As a witness to the development of the fashion industry, DHUB has supported generations of designer brands and commercial brands as "value leaders, business opportunity creators, and resource integrators", attracting more than 1,000 designer brands from 22 countries and regions to participate, and building a business platform to promote business docking and cooperation for brand holders, fashion buyers, media practitioners, and celebrity KOLs from all over the world with high matching and effective services.
On this platform, DHUB not only gathers a large number of professional resources by deeply cultivating vertical field resources, but also continuously adds new content to the fashion field through cross-border cooperation. During this period, he joined hands with Beijing Yanjing Bajie Culture Development Co., Ltd. to gather the representative works of 10 high-end designers such as Guo Pei and Lawrence Xu to present a high-end exhibition of design and craftsmanship...... It is conceivable that the establishment and growth of DHUB is not only the need of the development of the times, but also the footnote of the development of the times. In the past ten years, the multiple fashion ecology brought together by DHUB is the trajectory and epitome of the development of China's fashion industry.
Ten years is only a drop in the ocean in the development of China's fashion industry, but it is a golden age for the development of designer brands and commercial brands. In the past ten years, DHUB has accompanied the brand to grow and change, so that the "innovation and ingenuity" spirit of Chinese design has been recognized by the market.
In the past ten years, DHUB has strengthened brand business landing and expanded cross-border cooperation through communication, interaction, display, transaction and promotion, and has completed the transformation from germination to breakthrough and from breakthrough to galloping. Standing at this time node, DHUB is like a big coordinate, positioning the current situation and future of China's fashion industry here.
In Xie Fangming's view, in the next five years or even longer, the fashion industry will usher in a process of value creation, value precipitation and value realization. Under the new situation, DHUB will take responsibility to protect the original design, and continue to keep up with the general trend of the industry, polish the value of the platform with a far-sighted vision, and effectively empower the development of the industry. As Sun Ruizhe, President of the China National Textile and Apparel Council, said at the opening of the Lingdi Style3D 2024 China Garment Forum, "It is necessary to capture a new round of cutting-edge trends with foresight, vision and insight, position the brand growth path in the new era, develop new quality productivity according to local conditions, and enhance the right to speak in fashion." The same is true for DHUB.
Written by Chen Chen
Edited by Xianqiu
Visual|chaoqing
Image: China International Fashion Week, Brands