Nongfu Spring, a well-known brand, has recently experienced a storm. After the reluctance of the packaging "Charming Sun Storm", it finally launched a green bottle of drinking pure water. This move has attracted widespread attention and interpretation in the market. Some people believe that this is Nongfu Spring's strategy to make the classic red bottle continue to "go high" in order to disgust its competitors.
Nongfu Spring in crisis
After the death of Zong Lao, Nongfu Spring unexpectedly fell into a crisis. The market generally sings about Nongfu Spring and predicts its outcome: either cut prices across the board and fight a "price war", or launch new products and rebrand from scratch. Nongfu Spring, however, chose the latter.
In a WeChat circle of friends on April 23, a reporter from "Daily Economic News" found that a number of Nongfu Spring employees were sharing a new 550ml green packaging of pure water products. This promotional action has attracted public attention because it is in stark contrast to the well-known Red Bottle Nongfu Spring Natural Water.
Although the official website of Nongfu Spring displays the company's 8 water products, including drinking natural water, natural snow mountain mineral water, natural mineral water, etc., according to the reporter's press time, the official website has not updated any information about pure water products.
Regarding whether Nongfu Spring has really launched a new pure water product, as well as the key issues such as the market strategy, product pricing, sales channels and market supply behind it, the reporter of "Daily Economic News" tried to contact Nongfu Spring for verification, but did not get a clear response. However, a source close to Nongfu Spring revealed to a reporter from Nandu Bay Finance Society that the launch of pure water may be Nongfu Spring in order to "give consumers a choice".
To sum up, although Nongfu Spring's purified water products have attracted the attention of the market, the company's silence on the details of the new product seems to imply that its market strategy is still in the process of being deployed. This move may be part of Nongfu Spring's expansion of its product line to meet the diverse needs of consumers, but the specific details are yet to be further clarified by the authorities
The Rise of the Green Bottle Farmer
The launch of Green Bottle Farmer is significant. Mr. Zhong, who was misunderstood, never chose to be silent. As a mature brand, Nongfu Spring has come out of the woods over time. It launched a green bottle of purified water at this time, but it was unpredictable. Until someone gave an explanation: Zhong Sui is known as the "wolf fighter" in the business world, how can he be abused but silent?
The new product slogan launched by Nongfu Spring has been clearly stated: the green bottle has no mineral elements and tastes good, while the red bottle has mineral elements and is healthier. This not only explains the much-maligned water source very clearly, but also dissolves all other brands. In addition, enterprises known for brand marketing, in the face of difficulties, not only did not retreat, but waited for the limelight to pass a little bit and went against the wind, which alone is enough to make people admire.
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See what netizens have to say
It is also the one who says that pure water is not nutritious, and it is also the one who sees Wahaha's momentum and hurries to get on the pure water.
Netizens broke out that the farmer had too many black materials, and almost never bought them, but they would not force it, but they just bought other brands of water and drinks
It's not that pure water is bad? Why do you make pure water again?
epilogue
In the face of new green bottles and classic red bottles, it is no longer important for consumers to choose, the important thing is that everyone has understood that there is a difference between pure water and classic red bottles. Whether it is the farmer's own pure water or other brands of pure water, after all, it can't resist the classic red bottle drinking natural water.
Nongfu Spring's green transformation is not only a reshaping of the brand, but also a challenge to the market. With firm determination and innovative thinking, it has risen to the challenge and demonstrated the strong vitality and market competitiveness of the brand. The launch of Green Bottle Farmer has undoubtedly injected new vitality into the market and allowed consumers to have more choices.
However, no matter how the market changes, Nongfu Spring has always stayed true to its original intention, which is to provide consumers with healthy and pure drinking water. Whether it is a green bottle or a red bottle, they all carry Nongfu Spring's pursuit of quality and commitment to consumers. As Mr. Chung said, "We only produce good water for consumers to drink with confidence." ”
In the future, we hope that Nongfu Spring can maintain the spirit of innovation and launch more high-quality products to meet the needs of consumers. At the same time, we also hope that Nongfu Spring can face market challenges and competition with a more open mind, and continuously improve its brand image and market position.
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