Recently, BYD officially announced that its first new energy pickup truck model was officially named "SHARK", which literally translates to "shark" in Chinese. The car will be built on the DMO super hybrid off-road platform and is expected to be officially launched in overseas markets soon. So, will the name of this BYD pickup truck and the platform it uses make it stand out in the market, and what should be its reasonable price? Let's take a look.
First of all, from the perspective of exterior design, the BYD pickup truck presents a tough style, highlighting the sense of muscle, and the overall shape is in line with the characteristics of the pickup. The front of the car has a distinctive design with a prominent front grille and a unique headlight design that highlights a strong off-road style. The side lines are clean and sleek, the tail design is simple and clear, and it is equipped with a gantry and side steps, showing its commercial and practical use.
Secondly, from the perspective of the power system, the BYD pickup truck adopts the DMO super hybrid off-road platform, which is compatible with two engines of different displacements, 1.5T and 2.0T, as well as a plug-in hybrid system. This power configuration can not only provide high performance, but also has the characteristics of low energy consumption, which is in line with the development trend of new energy vehicles and is expected to occupy a place in the market.
In addition, the BYD pickup truck also performs well in interior design and configuration. According to the previously announced spy photo information, the new car adopts a rectangular floating LCD instrument and a central control display, equipped with a variety of practical function buttons and storage compartments, which improves driving comfort and convenience. At the same time, it is expected that the high-end model will also provide a head-up display (HUD) to further enhance the driving experience.
However, although the BYD pickup truck performs well in terms of appearance, power and configuration, in order to stand out in the market, it also needs to take into account the influence of competitors and the actual needs of consumers.
The data shows that in 2022, the total sales of pickup trucks in the domestic market will be 513,000 units, which is not even as good as the sales of BYD passenger cars in two months, which belongs to a niche market. And it is precisely because of this that domestic car companies generally do not launch too many highly competitive products, and only Great Wall Motors has maintained a dominant position in off-road vehicles, pickup trucks and other fields for a long time. At present, the mainstream new energy pickup truck product page is concentrated on models such as the Great Wall Cannon EV and Changan Lantuo, and the competition is fierce.
Although the pickup market is thankless for BYD, it is also one of the foundations of a powerful empire. Therefore, BYD pickup trucks need to take into account the cost performance of the product in pricing, and reasonable pricing can attract more consumers. So the question is, what do you think this car should be priced?
Editor/Sugeng