In order to attract more high-quality cultural and tourism enterprises to invest in the creation of the "Magnolia Selection" brand, on April 23, at the enterprise sharing and exchange meeting around the "Magnolia Selection" brand, the Shanghai Tourism Industry Association revealed that the deadline for submitting materials for the creation of the event will be postponed to the end of May.
The exchange meeting not only invited many well-known cultural and tourism enterprises in the city, such as East Lake Group and J Hotel Shanghai Tower, to share brand advantages and stories, but also announced that it would open a live broadcast room of "Meituan Dianping Magnolia Selection" to continue to explore outstanding characters and brand stories in the creation activities, so that more citizens and tourists can know about them.
Zhao Feng, Executive Vice President of Shanghai Tourism Industry Association, said:
It is hoped that through brand creation, more enterprises can be guided to launch high-quality cultural tourism products, improve tourism service levels and tourist experience, promote tourism consumption, meet the diversified and personalized needs of tourists, and achieve the purpose of promoting the high-quality development of tourism and launching Shanghai's tourism brand. ”
According to statistics, since the creation of the "Magnolia Selection" brand, hundreds of tourism enterprises and institutions have signed up to participate, and many enterprises have expressed their willingness to participate, the association postponed the deadline for submission of materials to the end of May, but also to attract more leading, demonstrative, driving cultural tourism enterprises and cultural tourism brands to join, establish the image of Shanghai tourism brand-name products, so as to help improve the service quality of the industry.
At this exchange meeting, the heads of many cultural and tourism enterprises such as East Lake Group, J Hotel Shanghai Tower, Pujiang Cruise Company, Pudefu Asia, Jinjiang Magnolia Hotel and many other cultural and tourism enterprises shared the stories of cultural tourism brand creation from different angles and different levels, so that the industry can more fully understand the significance of the "Magnolia Selection" brand creation activity.
According to the Shanghai Tourism Industry Association, the "Magnolia Selection", which continues to set off a boom in the creation of activities, plans to guide the city's travel agencies to connect the selected "Magnolia Selection" project products into a line after the results of the creation are announced, so that the public can have richer choices and more diverse experiences.