In the past, domestic tricycles were popular in Europe and the United States, and after China's short transportation and service robot companies dominated the overseas market, China's intelligent manufacturing is going to the world.
According to public information, China has become the world's largest R&D and manufacturing base for short transportation and service robot products, dominating the market competition pattern including electric scooters, electric balance vehicles and other sub-categories, and rapidly promoting electric two-wheeled vehicles, intelligent lawn mowing robots, sweeping robots and other short transportation and robot products to sail to the sea and compete in the world.
Nine Company is an enterprise focusing on the field of innovative short transportation and service robots, and has been "traveling" overseas for many years. The company's latest quarterly report also shows that thanks to the global market layout, the company continued its outstanding performance in the first quarter of last year, achieving revenue of 2.562 billion yuan, a year-on-year increase of 54%, and a net profit attributable to the parent company of 136 million yuan, a year-on-year increase of 675%.
It is worth noting that in the first quarter, thanks to the continuous improvement of gross profit of electric two-wheelers, all-terrain vehicles and other businesses, the company's operating quality continued to improve in the first quarter, achieving a gross profit margin of 30.48%, a year-on-year increase of 2.26 percentage points. For the performance growth in the first quarter, the company pointed out in the announcement that the company continued to deepen product innovation, improve product quality, and increase marketing efforts, and the sales of electric two-wheelers, robots and all-terrain vehicles during the reporting period achieved a significant increase.
It is understood that Nine Company is the world's leading R&D and manufacturer of electric scooters and electric self-balancing vehicles, and it is also the first company in the world to realize the commercial landing of borderless planning lawn mower robots and the layout of hybrid all-terrain vehicles.
Technology leading
From edge innovation to industry-leading differentiated business strategies
As a technology-led high-tech company, Nine has been operating according to a unique set of business logic since its birth.
At the just-concluded brand open day of No. 9 Company, Gao Lufeng, founder and chairman of No. 9 Company, revealed this "secret weapon" to the outside world. Apple is equivalent to the center of flowering, subverting the original smartphone industry, "Nine's technological innovation path is to 'use edge innovation to hit the center'." Instead of competing with others on the original runway, we are making some new opportunities in the industry through innovative methods, which gives us a core competitive advantage. Gao Lufeng said, "The core of this theory is to extend the robot technology based on algorithms and vision to other categories through the middle platform system, so as to bring a subversive product experience that better understands the needs of users, which is the differentiated technical route of Nine Company." ”
With the support of such a unique set of business logic, Nine Company, as a latecomer to the industry, has set off waves of industrial revolution in many fields such as innovative short transportation, service robots, and cold play entertainment with robot technology as the core, realizing the road of "rural areas surrounding cities" led by the industry from marginal innovation.
Taking the electric balance car as an example, before the entry of the nineth, the industry was basically monopolized by the Segway company, and the cheapest price of the whole vehicle at that time was more than 80,000 yuan, which means that it is difficult for this expensive rich toy to achieve mass popularization. After seeing this opportunity for innovation, the nine company with robotics technology and new production technology, in 2013 launched the first nine electric balance car, the price is only one-tenth of Segway, in 2015, the company again launched a more compact and portable, price of only 1999 yuan nine balance car, completely detonated the world, so that the electric balance car from the rich toy to the mass electronic consumer goods, to promote the birth of an industry, the same year, the company also completed the wholly-owned acquisition of Segway. Two years later, Nine entered the electric scooter category with the same business logic, transforming it from a toy to a means of transportation, setting off a trend of electric scooter travel in overseas markets such as Europe and the United States, and Nine quickly became one of the world's top electric balance scooters and electric scooters.
Since then, the rapid development of electric two-wheeled vehicles, intelligent lawn mowing robots, all-terrain vehicles and other businesses, Nine Company has basically followed this set of business logic of "discovering opportunities from edge innovation and gradually realizing industry leadership", found new blue ocean opportunities in the mature track, and achieved sustainable performance growth in sub-categories while driving industrial upgrading and raising the ceiling of the industry.
In the eyes of industry insiders, the foothold of Nine Company, or the core competitiveness, lies in the technology research and development and application that can provide new user value. In other words, the technology research and development of No. 9 Company is not simply for the pursuit of technology itself, but through technological innovation to complete the satisfaction of user needs and potential needs.
The company's latest quarterly report also shows that in addition to the stable performance of its own brand electric skateboards, electric balance vehicles and other advantageous businesses, its intelligent electric two-wheeled vehicles achieved sales of 416,900 units in a single quarter, a year-on-year increase of 126%, contributing sales revenue of 1.19 billion yuan, a year-on-year increase of 119%, all-terrain vehicle business achieved sales revenue of 215 million yuan, a year-on-year increase of 90%, and intelligent lawn mower robots achieved sales of 33,100 units, a year-on-year increase of 317% , close to last year's annual sales, and achieved revenue of 180 million yuan, a year-on-year increase of 267%.
No. 9 smart electric two-wheeler
Expeditions overseas
Leading the rapid upgrading of the global market segment
In fact, with the adjustment of China's economic structure and the advancement of globalization, Chinese enterprises have accelerated their expansion into the world and created "Chinese business cards" in the global market.
Among these business cards, there are not only large enterprises in photovoltaic, new energy vehicles, home appliances and other industries, but also small giants like Nine Company that focus on intelligent short transportation and service robots and other subdivisions. They have always adhered to the development thinking of technological innovation, category innovation, business model innovation, and service concept innovation, and carried the banner of China's intelligent manufacturing in various vertical tracks.
Nine Company is regarded as a typical representative of technological innovation enterprises in these "Chinese business cards". On the one hand, Nine Company continues to lead the development of the global electric scooter and balance vehicle industry in subdivided categories, and its intelligent lawn mower robots, all-terrain vehicles and other products are also subverting the existing technical logic, bringing new product experiences to global users, and completing higher-latitude technologies and business models to go overseas.
On the other hand, in terms of global operation, Nine Company is different from the traditional business model of selling goods, but has embarked on a development path with its own brand and self-built after-sales service and marketing system. Its Segway brand has a high reputation in mainstream markets such as Europe and the United States, and has branches or offices in many countries around the world such as the Netherlands and the United States. This has enabled Nine to build its brand presence directly with global consumers, and to improve its product development and marketing strategies to further support its global business.
In addition, as a high-tech consumer goods company, the company also keeps up with the trend of the times in brand building and continues to deepen its influence on young users. Its latest release, the brand micro-film "Memory Journey" created by brand spokesperson Yi Yang Qianxi quickly went out of the circle as soon as it was broadcast. The data shows that the cumulative number of broadcasts on the whole network in less than 4 days after the launch of "Memory Journey" exceeded 170 million times, and according to the latest average ticket price of 36.4 yuan in theaters across the country according to Maoyan statistics on April 24, "Memory Adventure" is equivalent to a box office effect of nearly 6.2 billion yuan.
The data comes from the statistics of Maoyan Professional Edition on April 24
A better understanding of the user's product strategy, in-depth localization of the global market layout, and the brand building logic of always walking with young people have become the key to the sustainable development of Nine Company. As of December 2023, Nine Company has more than 16 million global network users, its electric scooters have shipped more than 12 million units worldwide, and the global cumulative shipments of electric balance vehicles have also reached more than 4 million units, and the intelligent lawn mower robot that has been on the market for less than 3 years has taken the lead in becoming a non-buried lawn mower brand with more than 30,000 global user activations.
Behind this brilliant report card is a verification of the correctness of the company's business strategy of focusing on the global market and achieving sub-category leadership through technological innovation, and it also means that the corporate vision of "making innovative short transportation and robot products serve 1 billion people around the world" is not a slogan for Nine Company.
In the future, with the continuous deepening of the company's global layout and the realization of industry leadership in more sub-categories, the company is expected to usher in sustained high-quality growth in the process of promoting industrial upgrading and innovation.