Midea Egret Lake, this beautiful lake and mountain, has been in mature operation since 8 years ago, and now it has entered its 9th year of operation. After years of careful construction, Luhu Lake has maturely landed 16 major supporting facilities, providing a rich living experience for more than 7,000 owners. Looking back on the past 8 years, "returning to Luhu" has become a tacit understanding. Facing the future, this lake and mountain resort has also begun to set off towards a characteristic agricultural and cultural tourism and full-life cycle resort aesthetic community full of nature, freedom, abundance and love.
(Project New VI)
Time goes by, two-way beauty rejuvenates vacation and life
"The ecological environment of the forest resort is very good, and choosing to live in Luhu Lake is a major decision we have made at this age, and we are all looking forward to starting a better life here. ”
"I have participated in a lot of owner activities in Luhu, and I hope to come back every week to participate with my family, which is also a family time that we cherish very much...... Of course, we also enjoy living with great people, with more common topics and a more enjoyable experience. ”
——The content is excerpted from the interview with the owner.
(Real image)
In the past 9 years, Luhu has gained the love and dedication of countless owners, and has always stood with the "Tonglu people", listened to the voices of the owners attentively, iterated and upgraded itself in the changes of the times and needs, and responded to every expectation with actions.
(Real image)
The "New Egret Lake", which continues to move forward, will be the back garden of the Greater Bay Area · The new position of the aesthetics of urban wilderness resort life depicts a better vacation picture, and thus sends out the spiritual resonance of "returning to the original hometown of the most beautiful", calling people to return to the land and wilderness, enjoy the abundance of nature, link family love, and return to the spiritual hometown.
Return to the original hometown of the most beautiful and convey the brand proposition of nature/freedom/abundance/love
The new brand has been refreshed and upgraded, along with the new brand vision. The logo combination highlights the core logo of Midea Egret Lake and gives it new vitality;
(Logo Interpretation)
In terms of color performance, the main color of field green is extracted to extract the ecological primary color that is closer to nature, giving Luhu Lake a stronger vitality, affinity and relaxation.
(Color Refine)
"Amazing Life" is a beautiful word, which is full of the surprises that Egret Lake has brought us about lifestyle in the past 9 years, and also implies countless expectations for the future.
(VI Interpretation Show)
The vitality and vitality represented by "Amazing Life" will be applied to every corner of Luhu Lake, and will also be used as a vacation concept in every daily life.
A natural leap from a "forest resort" to a "resort aesthetic community".
In the new 9 years of Luhu, we will take mountains, forests, lakes, tea fields and soup springs as the base, and create more new ideas for life from operation, community, cultural tourism, agricultural tourism and other aspects for various vacation groups such as "5+2 life mode", "shallow living mode" and "50+ health care life mode", so as to complete the natural leap from "forest resort" to "vacation aesthetic community", so that people can appreciate the rhythm and charm of nature in the 24 solar terms of the year.
(VI Interpretation Show)
From "having fun" to "staying", there are a variety of vacation plans
There are countless reasons to stay in Luhu Lake: it can be the poetry and distance of the lake and mountains, it can be the interest of the elderly, it can be the humanistic thickness of the tea mountain in the Ming Dynasty, and it can be 100+ park check-in places........ here, everyone's identity is the same heron people, and they go to the most authentic freedom. We will cooperate with more brands that share the same values, carry out a children's clothing show at the Waterfront Church, and set up a hot sweat community in the Mid-Levels Tanggu at the Luhu Auto Camp...... Heron Lake will grow more answers to life.
(Planning diagram)
Ancient Tea Village/Old Tea Factory/New Gameplay, Revitalizing and Enriching the Contemporary Ecology of Sichuan Tea Content
For Luhu, from the cultural inheritance of the tea mountain in the Ming Dynasty to the transformation and rebirth of the tea factory for more than 70 years, the "Asking the River Tea", which won the ArchDaily International Architecture Award after reconstruction, is the most precious existence, and it is the core carrier of the new brand positioning of returning to the "characteristic agricultural cultural tourism and urban wilderness resort life aesthetics".
(VI Interpretation Show)
What is the right Sichuan? It is the state of mind that has experienced thousands of years. Based on the inner insight of the contemporary urban population, Luhu adheres to the development concept of "maximizing humanistic vacation", revitalizes the content ecology of Sichuan Wencha, and combines tea fields, tea halls, tea food, tea houses, and tea art to upgrade the full-dimensional vacation scene to create a "Luhu Tea Field Aesthetic Life Collection".
(Real image)
For the Sichuan Tea House, the space is updated for the academy and the tea house to create a social scene, the tea field homestay is added to the Sichuan Tea House to strengthen the high-end experience, and the Sichuan Tea Field, more tea shops are set up in the field camp for viewing and checking in, and the tea food is set up in the field camp to create private dishes with the theme of tea fragrance, so that people can taste the tea rhyme of the four seasons; the Sichuan Tea Exhibition will display the spirit of tea culture in the form of a museum, so that people can enjoy the original taste of tea and understand life without confusion through the search for tea culture.
(Schematic diagram)
The four major festival IP activities set the tone and weave a high-density and highly active Tonglu community
We firmly believe that the happiness of the resort aesthetic community is not only due to the magnificent nature, but also from every person, space and event that touches the soul.
From the resort area to the aesthetic community, we will renew the vacation IP of Luhu Lake, weave a high-density and highly active community circle through the Spring Lingnan Tea Picking Festival, the Early Summer Dragon Boat Festival, the Golden Autumn Lake Mountain Life Festival, and the Warm Winter New Year's Eve Fair, revitalize the community space, and use 52 beloved weekends a year to serialize the great beauty of nature, international humanity and rich life, so that every love echoes in the mountains and lakes.
(Schematic diagram)
It starts with a vacation, ends with a community, is new in the field, and flourishes in aesthetics. Continuing to the new Egret Lake, there are always new stories to look forward to. To reach a more beautiful state of life, you don't have to travel far, the true meaning of life is perfect, and you will finally see your place.