At present, the situation of the textile industry is complex and changeable, and the demand recovery is slow. The overall quality of the traditional market of "gold, silver, and four" is insufficient, the price of raw materials remains high, the downstream bearing capacity is limited, and the price of products is difficult. The sustainable development of textile enterprises is facing more challenges.
On April 17, China Yarn Network held a high-end symposium for entrepreneurs in the textile market and industry situation in 2024 at the same time as the 46th China New Fiber and Yarn Face-to-face Fair. The meeting was presided over by Wang Guogang, editor-in-chief of China Yarn Network, and invited 10 industry associations and outstanding enterprise leaders and representatives to exchange and share their views on the current industry situation and enterprise development suggestions around the two themes of market trend and supply and demand pattern. The main contents of the conference are summarized as follows for the benefit of readers.
Wang Guogang, editor-in-chief of China Yarn Network:
This year's textile industry situation is the most complex year in recent years, and enterprises have very different feelings due to different products and market positioning. Some enterprises are booming in production and sales, and some companies have reported that orders have shrunk significantly. However, in general, most enterprises reflect that the current market competition is fierce, and the development of enterprises is facing multiple challenges, whether it is mainland enterprises or Xinjiang enterprises, intelligence, differentiation and high cost performance are still the current direction of transformation and upgrading of enterprises.
Zhu Beina, Chairman of the Board of Supervisors of China Cotton Textile Industry Association:
From the first session to this session, China Yarn Network has held 46 face-to-face fairs, and it is very good to see that many companies have gone from the first session to the present, and this is the winner. At present, China's textile production capacity accounts for about 50% of the world's total, from a global point of view, we still have a lot of room for development, enterprises do not necessarily only focus on the domestic market. It is necessary to hold similar symposiums on a regular basis, no matter what the industry situation is, no matter how the industrial structure is adjusted, I hope that all enterprises can find their own positioning, do their own things, and take their own road of development.
Fang Jun, Executive Chairman of Foshan Textile and Garment Industry Association / Managing Director of Foshan Zhixing Textile and Garment Co., Ltd.:
In 2023, Foshan will produce about 71,000 tons of yarn, accounting for about 31% of the province's output, about 383 million meters of cloth, accounting for nearly 20% of the province's total, and about 458 million pieces of clothing, accounting for about 13% of the province's total. In the first quarter of 2024, the production and marketing situation of Foshan's textile industry is generally severe, and the pressure on the production and operation of enterprises has increased. Affected by factors such as the contraction of overseas demand and the rise of trade risks, the export of the industry has declined significantly, especially the price of export products has fallen significantly, and the export pressure of enterprises has increased significantly, but the export of some emerging markets along the "Belt and Road" has achieved good growth. Foshan's textile industry is currently facing a major transition period, and intelligent and digital transformation is still the main direction. It is believed that as long as we adhere to the direction of high-quality development, there is still a certain window period for the development of China's textile industry.
Chen Zongli, President of Fujian Textile and Garment Industry Association / Former Chairman of Fujian Xinhuayuan Technology Group:
Xinhuayuan focuses on the production and development of green and environmentally friendly differentiated and functional new fiber yarn products, covering all varieties and specifications in the field of cellulose fiber pure spinning, blending and differentiation. For the current development situation, it is recommended that enterprises must plan the development layout until 2028, and then implement it according to the cash flow and strength of the enterprise. Xinhuayuan basically set a three-year plan, and then no matter how good or bad the situation is, it will proceed according to the plan. Everyone says that there is no market now, in fact, there is no good market since 23 years, it is recommended that you do not pay too much attention to the market, we cannot control the market, but to consider what we should do for this market. When purchasing raw materials, you can only determine the purchase volume and purchase price according to your own finished product inventory, raw material inventory, and predict the future sales volume. No matter what the situation, enterprises can only win in the competition by achieving the ultimate in quality, reducing costs to the extreme, and achieving the ultimate in service.
Chen Xuesen, chairman of Bachu County Xiangmian Textile Co., Ltd.:
The current start-up capacity of Xiangmian is 700,000 spindles, and our total scale plan is 1.85 million spindles by 2025. Judging from the current situation, Xinjiang's textile industry enjoys policy and resource advantages, and with the improvement of the quality of Xinjiang's employees, the development of the industry still enjoys a large demographic dividend. At present, Xinjiang enterprises can still maintain a boom in production and sales. However, with the continuous expansion of Xinjiang's production capacity, Xinjiang has also begun to roll in, and corporate profits have declined significantly. For the current cotton market, it is difficult to judge, in order to control the risk of raw materials and reduce costs, enterprises have begun to appropriately reduce cotton inventory.
Yao Hoqiang, chairman of Zhejiang Huzhou Weida Group Co., Ltd.:
Huzhou Weida is a spinning enterprise based on air spinning and vortex spinning, the product is positioned in the differentiated varieties, and the main ideas of enterprise development are: to develop new products with new equipment, and with the improvement of technical level, the equipment is constantly upgraded to improve production efficiency; In recent years, the industry situation has indeed been difficult, but the domestic demand market has continued to have various consumption hotspots, which will drive a lot of order demand. Therefore, it is still necessary to grasp the market demand trend in a timely manner, develop new varieties to meet various needs, and maintain a certain degree of confidence, and mainland enterprises should adhere to the path of high-quality development.
Li Shijuan, general manager of Changle Shenzhou Textile Co., Ltd.:
At present, Changle Shenzhou is positioned in a high-end, high-proportion, and high-difficulty differentiated product route. Mainly flax fiber, wool and other natural fiber blended varieties, the company's independent development of "universal package" products, after several years of research and development and promotion, in recent years began quantitative production, from the market feedback, downstream applications are more and more extensive, the current orders are more sufficient.
Xuzhou Huasheng Textile Co., Ltd. Marketing Director Lv Gaochang:
Huasheng Textile mainly produces 10-100 viscose, modal, lyocell tight series of cellulose fiber yarns, in recent years, the domestic market involution is more powerful, resulting in the diversification of product varieties, price transparency, and the reduction of profit margins, business profits have declined. In order to achieve the sustainable development of the enterprise, in the past few years, we have cooperated with the expert team of China Yarn Network to adjust the product structure, optimize the production cost, and improve the product quality, so as to enhance the market competitiveness of the enterprise. The next step of the company will be to develop environmentally friendly outdoor functional new products according to market demand to cope with the current industry situation.
Wang Jiayu, deputy general manager of Nantong Shuanghong Textile Co., Ltd.:
Nantong Shuanghong has been committed to the development and production of differentiated products very early, with a variety of T/C, CVC, T/R, cotton viscose, cotton lai and other products, with 300-400 varieties of products. Before 2017, the product profit was good and the enterprise efficiency was very good. In recent years, the shrinkage of the stock market is more obvious, and due to the transformation of the mainland to do differentiated yarn enterprises, especially some large enterprises over-scale development, some differentiated products have also become conventional varieties, fierce market competition, the current enterprise orders have, production and marketing can maintain a balance, but the price volume is strong, and the efficiency of enterprises has been greatly affected.
Zhang Xiaolei, General Manager of Sales of Sateri Group Lyocell:
Sateri is a specialist viscose fibre supplier to RGE's Group, which is committed to developing sustainable resources from nature and effectively applying them downstream. At present, Sateri has three factories in China, and the production capacity of lyocell has increased from 25,000 tons three years ago to 250,000 tons now, and the overall plan will continue to expand rapidly. Enterprises have been thinking about how to provide help and value support to the industry while the fiber supply is growing, especially in the current difficult situation, so that enterprises can feel more support. Sateri has a team of professionals who provide technical support to our customers, from yarn to fabric design to dyeing and finishing processes, to promote applications in all fields of apparel, home textiles, weaving and knitting.
Zhang Jie, general manager of Changshu Meijie Chemical Fiber Co., Ltd.:
Meijie Chemical Fiber mainly produces four series of polyester staple fiber. At the beginning of 19, it was found that there were two high-frequency words in the industry, the first is involution, and the bargaining space for conventional products is very small, and the second high-frequency word is differentiation. Meijie Chemical Fiber will take the differentiated route from 2020. The persian fiber dyed at room temperature and pressure developed by the company began to expand the market in the second half of last year, and the supply has exceeded demand this year. For polyester fiber enterprises, at present, not only involution, but even to foreign countries, such as Vietnam, Thailand, Bangladesh, these countries, which used to import Chinese fiber, are now also developing the fiber industry.
Finally, most of the participating entrepreneurs believe that although the current industry situation is generally difficult, most of the participating companies can still maintain a balance between production and sales or even a boom in production and sales. However, due to the fierce market competition, the current product sales price is difficult to follow the increase in raw material costs, and the operating profit of the enterprise has declined significantly. The participating entrepreneurs agreed that under the current situation, enterprises should do a good job in product and market positioning, and only by insisting on product quality, production cost and service quality to the extreme, and insisting on taking the road of high-quality development, can they be invincible in the current market competition.
Source: China Yarn Network
Editor: China Yarn Network New Media Team
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