On April 25, the tank brand led the five major brands of the Great Wall Group to jointly participate in the 2024 Beijing International Auto Show for the first time, and brought its tank 700 Hi4-T and other blockbuster models to the show. As the off-road "responsibility" of Great Wall Motor, the tank brand inherits the 34-year off-road gene of Great Wall, and has rapidly grown into a leader in China's hard-core off-road SUV and global off-road brand in three years.
Within three years, the tank brand became the fastest Chinese off-road brand to reach 400,000 sales, setting an unprecedented "tank speed" in the history of China's hard-core off-road. Nowadays, the tank brand has entered the "20,000 monthly sales club", with a market share of more than 50%, which means that for every 2 off-road vehicles sold in China, 1 is a tank. As Mr. Gu Yukun, executive deputy general manager of the tank brand, said at the press conference: "The sales of all the hard-core off-road vehicles at the Beijing Auto Show are not as large as those of tanks. "China's No. 1 off-road SUV brand, the tank is well-deserved, and behind the glory of 400,000 sales, it is inseparable from the accumulation of peak technology, the polishing of extreme products and the support of every global user.
Full-power technology research and development to create an off-road solution that meets the needs of all scenarios
The tank brand is backed by Great Wall Motors, has strong and high-quality technical resources and support, and always adheres to the concept of "reliable" in technology self-development. From R&D to marketing, each product needs to be inspected with the most stringent test standards, passing more than 3,000 calibration tests, and also calibrating the most typical off-road scenarios, including snow, mountains, mud, sand, plateaus, wading, swamps, outdoor roads, cities and other hundreds of road conditions, as well as extreme conditions such as high and low temperatures and high altitude.
In order to meet the increasingly diversified car use scenarios of off-road players, Great Wall Motors has invested 20 billion yuan to design and build a highly malleable technology platform for 2030 - the tank platform. The platform can meet the design needs of a variety of technical routes based on the differences in off-road scenarios, and provides 2.0T gasoline and diesel, 2.4T diesel, 3.0T gasoline and diesel in terms of power, of which the 3.0T V6 is the only engine in China for 2030, achieving full power coverage. In addition, there are 9AT and 9HAT transmissions specially used for off-roading, supporting 4 different levels of models from B-class to D+-class, and equipped with a variety of power architecture forms such as ICE, HEV, PHEV, BEV, etc.
If the tank brand relies on the high-end power technology of 3.0T and 9AT to successfully break through the technical barriers of joint ventures and imported brands to China's off-road vehicle market in the fuel era, and achieve the laggard; It is a unique and powerful structure in the global new energy off-road field, and has become an excellent choice for off-road new energy.
At the press conference, Mr. Gu Yukun, a tank brand, said: "With the all-round tank platform, the tank can design fully applicable solutions for different scenarios. At the same time, the tank will never develop a patch-like solution like the extended range architecture, because it cannot meet the various situations in the off-road scenario!" It can be seen that the tank brand adheres to long-termism and is committed to creating diversified and all-scenario off-road solutions, so that every off-road enthusiast can find the most suitable solution for himself.
With full-scene product coverage, the Tank 700Hi4-T leads the new hardcore and new off-road - comfortable, reliable and safe
From the first model of the tank brand, the Tank 300, to China's first luxury off-road vehicle Tank 500, to the Tank 500 Hi4-T and 400 Hi4-T, which created the new era of China's off-road new energy, and the new benchmark tank 700 Hi4-T, the tank brand has comprehensively laid out and planned a complete product matrix from compact to full-size, covering 2.0T, 3.0T power system with different specifications, a variety of power from fuel to new energy, from 200,000 to 700,000 different price ranges, to achieve a full category layout. The increasing prosperity of the tank family has inspired the "square box" car to move from the niche to the public, and has driven the prosperity of the off-road market in China and even the world.
As a new flagship of the high-end and upward development of the tank brand, the Tank 700 Hi4-T is equipped with a 3.0T+9HAT top-notch power system, opening up a hybrid technology route of "all-scene satisfaction" based on high performance, showing "unique" excellent performance and luxury perception. At this auto show, Mr. Gu Yukun, a tank brand, showed everyone more hidden "easter eggs" highlights of the "treasure" flagship of the tank 700 Hi4-T.
In terms of reliability, which is the most important thing in tank technology, the Tank 700 Hi4-T has doubled down its efforts, and its vehicle verification and debugging have exceeded an astonishing 3 million kilometers, and at the same time, when facing the challenge of low temperature start, the Tank 700 Hi4-T adopts a dual backup starting strategy of lead-acid 12V and P2 motors to ensure that it can still ignite normally even if it stands at minus 45 degrees Celsius for 12 hours.
In terms of safety, the tank 700 Hi4-T inherits the brand safety gene, adopts a non-load-bearing body with a cage structure, and specially develops a 10-ring structure body and a 2438mm×600mm super-large curtain, the vehicle is made of high-strength steel, the roof weight is 11.5 tons, and the static pressure of the ABC column can withstand more than ten tons of pressure.
Many people have the stereotype that off-road and comfort always seem to go against each other, and the Tank 700 Hi4-T breaks this stereotype with its combination of performance and comfort. The "ultra-wide-angle fiber cloud seat" is equipped with ventilation, heating, massage functions, aviation headrest and cushioning, as well as an electric lumbar leg rest, even if you are driving long distances, you can sit for a long time without getting tired. At the same time, the body of the Tank 700 Hi4-T also adopts the top-level NVH engineering design, and is equipped with Harman Kardon ANC active noise cancellation technology, creating a quiet cockpit comparable to millions of competitors.
With the pinnacle technology to achieve the ultimate experience, the Tank 700 Hi4-T not only helps the tank brand break the shackles of imported luxury brands in the million-level circle, but also promotes China's off-road to go abroad, becoming a high-end representative of China's off-road image on the world stage, and leading the new hard-core, new off-road and new comfort in the global market.
With a global ecological layout, Chinese tanks lead the world in off-road
In addition to the accumulation of peak technology and the polishing of ultimate products, behind the 400,000 sales of the tank brand in the world, there is also the deep love and firm support of 400,000 tank users around the world. The tank brand is committed to actively building a user platform and creating a desirable lifestyle with users. It is reported that among the users of the tank, 40% have carried out vehicle upgrades, 70% have purchased tank goods, and 80% have participated in official tank activities. With a huge base of 400,000 users, being able to achieve such a high level of participation shows that users have a high sense of identity and belonging to the tank brand.
In the past three years, tank users have participated in tens of thousands of public welfare activities and rescues, and organized thousands of hand crossings. The tenderness of the 400,000 "tankers" is strong because of love, and they jointly write the off-road legend of the tank brand.
The global development of the tank brand is also accelerating. In March this year, the tank 300 was listed in South Africa and Mexico, and the tank 500 was listed in Australia, Indonesia and Eurasia, and the tank brand has been exported to more than 30 countries and regions overseas. Whether it is the Tank 300, which ranks second in the world's hardcore off-road sales, or the Tank 500, which has become the official procurement model of many countries and regions, and the Tank 400 and Tank 700, which have attracted the attention of overseas users since they were launched, they have all won excellent overseas reputation without exception. In the second half of the year, the tank brand will continue to deepen its global layout, and launch a number of new models in South Africa, Malaysia, Brazil and other places, with the goal of "global off-road brand leader", leading the new global off-road pattern and letting the world witness the charm of China's off-road.
In the future, the tank brand will stick to its original intention, always adhere to the strategic layout of "full-power and full-scene globalization", compete for the peak of off-road, and lead the global off-road market to show its skills in the vast world!