"Please, stop cheating my mom out of her life-saving money. ”
Recently, netizen "Roll Over Huahua" (hereinafter referred to as "Huahua") released a video saying that she has a debt of 200,000 yuan for the treatment of her mother with cancer. As a result, her mother was deceived in the live broadcast room, and her savings were used to buy the so-called "anti-cancer" cosmetics sold by a million-fan anchor.
As soon as the video was released, it immediately attracted widespread attention. At present, the video has almost exceeded one million likes.
Anchor accused of suggesting that his cosmetics are "cancer-proof"
Cheating the elderly of money for treatment
On April 19, "Huahua" released a video saying that last year, her mother was diagnosed with lung cancer, and it took her a year and a debt of 200,000 yuan to make up her mother's surgery fees, "working in the company during the day and delivering food at night."
But her mother's health was getting worse and worse, and she later learned that her mother used the money she had saved to buy skin care products that claimed to "contain collagen peptides" and "prevent cancer".
"Let your family never touch this word again, two points, one wide, three mouths, and a big mountain. In the video intercepted by "Huahua", the anchor Zhang did not directly say the word "cancer", but hinted to everyone that the product can prevent cancer, and the word "cancer" was also typed in the comment area.
In the upper left corner of the live broadcast room, there is also the words "Fortunately, with collagen, our family can be neat and happy together".
"Huahua" said that she studied chemistry and is now a cosmetics testing engineer, and she knows very well whether these things are useful or not. In Zhang's live broadcast room, the operation of using alcohol to detect the content of collagen peptides is nonsense, and it was found that the so-called "fish gelatin" is just a thickener added to it - xanthan gum. After checking the relevant information, she did not find any data showing that collagen peptides can treat cancer.
From April 16th to April 23rd, "Huahua" intercepted a number of Zhang's "brainwashing" words in the live broadcast room, and the main audience of the live broadcast was the elderly.
"What are you shooting? It's the rest of your life. Zhang declared that he did not make "money that lost conscience", saying that the product was "losing money" on the shelves, "such a thing, everyone loses 300-500 yuan." He also told fans to be grateful, he is passing on positive energy.
The reporter noticed that in the video comment area of "Huahua", many people said that they or their relatives were also deceived.
"Huahua" said that he sent out the video to remind more people not to be deceived. Middle-aged and elderly people are easily deceived by this simple scam, and young people should look at their mobile phones more and care more about them.
The account suspected of selling "anti-cancer" cosmetics has been banned
On April 24, "Huahua" told reporters that the platform had contacted itself to negotiate a refund. As for the live broadcast room with millions of fans involved, it has been banned, and related products have also been removed from the platform, and the results of the anchor's handling are still going through the process and have not yet been announced. "Huahua" said that she planned to report to the Municipal Supervision Bureau with evidence, hoping for further processing.
In the video released by "Huahua", the live broadcast room, anchor and products were coded, but some netizens pointed out that the brand involved was Manboni, and the anchor Zhang was the founder of the brand "Zhang Qi".
The reporter noticed that the account involved "Zhang Qi Manboni Brand Founder" has 1.055 million followers on a certain platform. After the exposure, the account was quickly banned. The platform's customer service replied that it was because of the relevant reports, but it was impossible to inquire about why it was banned.
Lawyer: The situation is serious and can constitute the crime of fraud
"Fraud through the marketing of anti-cancer skin care products not only infringes on the property rights and interests of the parties, but also delays normal diagnosis and treatment, endangering life, health and safety. ”
In view of the above situation, Liu Kai, a lawyer at a law firm in Beijing, believes that if the product promoted by the anchor Zhang in the live broadcast room does not have clinical trial data to support its anti-cancer efficacy, and is packaged as having anti-cancer efficacy, then the behavior may constitute "false advertising", suspected of violating the "Advertising Law" and "Consumer Rights Protection Law", and if the circumstances are serious, it can also constitute the crime of fraud in the "Criminal Law".
At the same time, if the platform fails to effectively fulfill its regulatory responsibilities, resulting in the spread and persistence of illegal acts, there may be regulatory failure liability. "Online livestreaming platforms should have regulatory responsibility for regulating the conduct of anchors, and platforms should review and manage influencer accounts and advertising content, so as to protect users' lawful rights and interests and the authenticity of information. Liu Kai said.
According to the Advertising Law, advertisements must not contain false or misleading content, and must not deceive or mislead consumers. Where false advertisements for goods or services related to consumers' lives and health are published, causing harm to consumers, their advertising agents, advertisement publishers, and advertising spokespersons shall bear joint and several liability with the advertisers.
The Law on the Protection of Consumer Rights and Interests stipulates that if a consumer's lawful rights and interests are harmed due to the use of false advertising or other false advertising methods to provide goods or services, a consumer may claim compensation from the operator. Where advertising agents or publishers publish false advertisements, consumers may also request that the competent administrative departments give punishments.
Source: New Gansu client