A few days ago, the "Unlock Xinqiao, Very Fun" Foshan Xiqiao Lingnan Cultural Tourism Industry Cluster Investment Promotion Conference was held in Qiaoshan Cultural Center. The event comprehensively promoted the cultural and tourism resources and development prospects of the Lingnan Cultural and Tourism Industry Cluster in Xiqiao, Foshan, and signed more than 10 cultural and tourism projects in three categories: "creating a new highland for performing arts in the Bay Area", "launching a new way to play fun in Xiqiao" and "creating a new pattern of cultural and tourism linkage in the Greater Bay Area".
Xiqiao is an important town of Lingnan cultural tourism, and Foshan Xiqiao Lingnan Cultural Tourism Industry Cluster is the only agglomeration area in the city with the theme of cultural tourism industry. In recent years, Xiqiao cultural tourism has not only developed vigorously, but also has distinctive characteristics, showing a new atmosphere in six aspects: the renewal and upgrading of cultural and tourism facilities, the new highland of performing arts in the Bay Area, the new way of playing cultural tourism projects, the new investment in cultural tourism facilities, the new platform for cultural tourism marketing, and the new vision of global tourists, showing the confidence and determination of Xiqiao to build the first town of cultural tourism in Lingnan.
"There are a thousand reasons to visit a city, and 'fun' must be one of them. Gu Yaohui, secretary of the Nanhai District Party Committee, said that this year, Nanhai officially proposed to take the humanistic economy as a breakthrough for a new round of development, and take the lead in exploring the path of cultural and economic integration and co-prosperity in the Guangdong-Hong Kong-Macao Greater Bay Area. With the theme of "very fun", Xiqiao Town focuses on promoting the cultural and tourism industry cluster in Xiqiao, Foshan, and launches a series of new routes, new projects, and new ways to play, which is not only the strength of Nanhai to explore, cultivate and develop the humanistic economy, but also a pioneer in promoting high-quality development.
The event was jointly sponsored by the Management Committee of Xiqiao Mountain Scenic Area, Nanhai District, Foshan City, the Propaganda Department of the Nanhai District Committee of the Communist Party of China, the Culture, Radio, Television, Tourism and Sports Bureau of Nanhai District, Foshan City, and the People's Government of Xiqiao Town, Nanhai District, Foshan City. About 500 people attended the promotion meeting, including leaders of cities, districts and towns, representatives of the tourism industry of Guangdong, Hong Kong and Macao, representatives of the Federation of Industry and Commerce, etc.
Promote Xiqiao's "very fun" five major sectors to attract investment in an all-round way
Xiqiao Town has cultural landmarks and cultural tourism resources such as Xiqiao Mountain, the "Lighthouse of Pearl River Civilization", Sangyuanwei, a World Heritage Site of Irrigation Engineering, Xiqiao Mountain Quarry, a National Key Cultural Relics Protection Unit, and Guangdong Eternal Love, a cultural and tourism landmark in the Greater Bay Area. The natural ecological resources and historical and cultural heritage of Xiqiao are particularly prominent in the towns and streets of Foshan, and a large cultural and tourism pattern of "one mountain, one island and one bay, one water and six groups, five markets, five villages and ten museums" has been formed.
At the promotion meeting, the recommendation officer of a better life introduced to the guests the top ten cultural and tourism resources of Xiqiao, including "Climbing Xiqiao Mountain, Visiting Sangyuanwei, Crossing Pingsha Island, Visiting Nanhai Bay, Seeking Lingnan Flavor, Tasting Guangfu Cuisine, Meeting Huang Feihong, Appreciating Eternal Love, and Visiting the Art Festival", and shared a number of Xiqiao characteristic tourism routes, presenting Xiqiao's rich cultural and tourism resources and heritage.
At the same time, it comprehensively introduced the investment promotion content of the five major sectors, including the land plots and carriers of the five major sectors, including the Lingnan Cultural Tourism Parlor of Tingyin Lake (three major venues, Tingyin Lake Waterfront Commercial Street, Guanxin Town, Qiao Le Fang), Huanxi Qiaoshan Hotel Group, Nanhai Lingnan Water Town Vitality Zone (Pingsha Island, Taiping Old Market, Nanhai Bay), Sangyuanwei Country Walk Rural Tour, and Land Art Festival Linkage Property.
Xiqiao Haojing was officially released, and the cultural tourism project was unveiled
On the day of the promotion meeting, Xiqiao officially released the "Xiqiao Good Scene", and the Xiqiao Mountain Sightseeing Cableway was upgraded and unveiled. More than 10 high-quality cultural tourism projects in three categories were also signed on the spot, including creating a new highland for performing arts in the Bay Area, launching a new way to play fun Xiqiao, and creating a new pattern of cultural and tourism linkage in the Greater Bay Area.
It is reported that the original line of the upgraded Xiqiao Mountain Sightseeing Cableway has been extended, with a total length of about 646 meters, a height difference of about 192 meters, and a design running speed of up to 3.5 meters per second. At the same time, the ropeway was transformed into an eight-person gondola with a detachable rope holder, with a capacity of up to 1,600 passengers/hour from the original 400 passengers/hour and a passenger capacity of up to 12,000 people running non-stop throughout the day.
After the preliminary city-wide voting + review by the organizing committee, "Xiqiao Good Scene" was officially released at the meeting, including Guangdong Eternal Love, Listening to the Roots, Yunhai Lotus Terrace, Mountain Lake Trail, Xiqiao Mountain Thirteen Caves, Qiaoshan Flower Sea, Sangtang Liujin, Zhenmei Ruxi, Denghan Forest Gate, Kuiguang Kick Fight, National Arts Film and Television City, Xiaoyao Secret Land, Pingsha Time, a total of 13 scenic spots. Next, Xiqiao will combine the construction of the Lingnan Cultural Tourism Industry Cluster in Xiqiao, Foshan, to comprehensively improve the cultural tourism experience and supporting facilities of Xiqiao, such as the 13 caves of Xiqiao Mountain and the mountain and lake trails on the west bank, which are closely related to hiking and mountaineering enthusiasts.
In terms of creating a new highland for performing arts in the Bay Area, "May Day" and "June 1st" Xiqiao are full of surprises. The Yugeng Yueyun Cultural Tourism Park will cooperate with Aqing, the founder of the famous electronic band "Hefeimen" and the founder of the labels of "Beautiful South" and "Enough Music", to unite dynamic and energetic music companies, labels and musicians in China to create a new style of live music performance content with the characteristics of the Greater Bay Area and Lingnan for Yugeng Yueyun, and prosper Xiqiao Cultural Tourism. The results of the relevant cooperation will be unveiled at the Fishing and Farming Cantonese Rhyme Wild Life Festival during this year's "May Day" period at the earliest. As a leading enterprise in the field of parent-child drama in China, Letong and Xiqiao will open the first parent-child drama carnival in the Greater Bay Area in Xiqiao this year on June 1st.
A number of hotel projects were signed at the promotion meeting, including the South Bay Yinli Manor Project, Xiju Garden Hotel, and Indigo Wenxue Hotel. Among them, Indigo Wenxue Hotel is a hotel owned by Foshan Huangshi Group Investment Co., Ltd., a textile enterprise in Xiqiao, with a total construction area of more than 10,000 square meters, which will ingeniously integrate the theme elements of "cowboy". In terms of hotel facilities, Xiqiao Mountain Xinsu Phase II (Shipai Village and Baishan Village) have been operating to pick up guests, this year Xiqiao also plans to add 6 hotels, it is expected that after the opening of the new hotel, there are 38 hotels in Xiqiao Town, which will continue to meet the requirements of the surge in the number of tourists, improve the town's tourism reception capacity, and retain overnight guests to promote the prosperity of cultural tourism.
Among the projects signed at the promotion meeting, there is also the establishment of cultural, commercial and tourism marketing partners, and 8 cooperative units such as Douyin, Meituan, Ctrip, and UnionPay will join forces to promote tourism products through cooperative development and marketing planning, and help the high-quality development of Foshan Xiqiao Lingnan Cultural and Tourism Industry Cluster.
The Guangdong-Hong Kong-Macao cultural and tourism cooperation project has established a platform for Guangdong-Hong Kong-Macao cooperation, welcoming high-quality enterprises from Hong Kong and Macao to enter and develop, jointly explore new opportunities and new business opportunities for the integration and expansion of the cultural and tourism industry, and promote the cooperation and development of regional tourism, catering, hotel and other industries. The Federation of Hong Kong Foshan Community Organizations has strengthened the ties and cooperation between the South China Sea and Hong Kong, using Hong Kong Foshan folks as a "bridge" to integrate the cultural and tourism resources and content of the two places, and gradually carry out cultural exchange activities between the two places, so as to facilitate services such as attracting investment, tourism promotion and organizing tourists.
The agglomeration area is hot "out of the circle" to help the South China Sea develop the humanistic economy
In recent years, Xiqiao has taken the construction of the Lingnan Cultural Tourism Industry Cluster in Xiqiao, Foshan as the starting point, and the development momentum of cultural tourism has continued to be strong. The Jinlong Festival, the Lion King Competition, the Paparazzi Bazaar, and the Autumn Color Parade have brought continuous popularity, especially the autumn colors of Foshan came to Xiqiao for the first time, and the citizens applauded.
It is reported that from January to March 2024, Xiqiao received 3.4046 million tourists, with a tourism income of 1.021 billion yuan. Xiqiao Mountain and Guangdong Eternal Love form the "twin stars" of cultural tourism, shopping malls, restaurants, and hotels have made simultaneous efforts, and many cultural and tourism data such as the number of visitors to scenic spots have reached new highs.
During the upcoming "May Day" holiday, you can watch the traditional southern lion and water double lion performances in Xiqiao Mountain, stimulate and play the Xiqiao Mountain Forest Bar and fly over the jungle adventure park, and start the outdoor music life festival at the foot of the mountain......
Xiqiao Town said that in the future, it will pave the all-for-one tourism work with the brand of "very fun", attract visitors from all over the world with "Xiqiao Good Scenery", and fully implement the "Measures for Supporting the Development of Cultural and Tourism Industry in Xiqiao Lingnan Cultural and Tourism Industry Cluster Area, Nanhai District, Foshan City", so as to drive the development and growth of the cultural and tourism industry in the agglomeration area and help the development and expansion of the cultural economy in the South China Sea.
Text: Reporter Huang Songwei, Correspondent: Guan Yunqi, Zhang Jiayi, Provided by the event