At the 2024 BMW Group Night held tonight, the Group's two major brands, BMW and MINI, showcased a leap forward in the history of the brand, and a blockbuster presentation closely related to the Chinese market: the debut of BMW's new-generation concept car in China, showing a leap forward in design, technology and concept of BMW brands and products, and revealing the characteristics of the next-generation product series: "Very future, more BMW". MINI's first all-electric crossover model, the MINI Aceman, made its world debut, and the all-new electric MINI Cooper was officially unveiled in China.
"Electrification, digitalization and sustainability are megatrends in the automotive industry that define the cars of the future. BMW's next-generation models combine the core innovations of the future of mobility in three areas. The 'New Generation' is more than just a car, it represents the beginning of a new generation of BMW's product range. ”
The new generation (Neue Klasse) was originally the general name for a series of BMW models that were very successful in the 60s of the last century. As a company that has been in the ascendancy for more than 100 years, the BMW Group's success factors across cycles are proactive change, continuous innovation and comprehensive responsibility. With the launch of the classic next-generation series, the company has completely renovated its product lineup and its R&D, production and marketing model, laying the foundation for BMW's success today. With this in mind, the BMW Group has collectively referred to a series of new models that will be launched worldwide in 2025 as the "New Generation", representing another strategic and significant step forward in the design, technology and manufacturing concept of this series, and once again embracing a new future with new vision, new capabilities and new products.
"With the introduction of the next generation of vehicles, we will reshape the entire company and our influence on the future of mobility. This means: more pure driving pleasure, more digital experiences, more sustainable applications. In short, more BMW than ever before. Zipzer said.
The "new generation" represents BMW's rethinking of personal mobility and continuous progress in the field of technology: in terms of electric drive technology, the new generation model will be equipped with the sixth-generation BMW eDrive electric drive technology and cylindrical battery cells for the first time, and the new generation model will be equipped with the first-of-its-kind BMW panoramic vision bridge, which represents a quantum leap in head-up display technology. The new generation of models will adopt a new electronic and electrical architecture, an advanced "domain control" design, and an intelligent center composed of four "super brains" to elevate the intelligent driving experience and pure driving pleasure to a higher dimension. The "New Generation" is the leader of BMW's innovations, and its innovations will be gradually applied to all BMW models in the future.
BMW Group's classic British brand MINI also has a strong new family lineup, showing the MINI brand's dedication to reinventing the classics and the continuous innovation of inspiration, which perfectly interprets the essence of MINI's independent brand. The two new electric members, the all-new electric MINI Aceman and the all-new electric MINI Cooper, inherit the iconic concept of the classic MINI and integrate more new connotations into the MINI brand DNA through digitalization and electrification.
The industry's first circular OLED instrument cluster brings a unique visual presentation, and behind it is the innovation brought by the difficult adaptation of software UI/UX. Another essence of the MINI brand - go-kart-like driving pleasure is also "not to be outdone", with the blessing of electric power, the vehicle has a lower center of gravity, four wheels are more extended, the power output is more rapid, and the driving dynamics are comprehensively improved. With the collision of classics and innovations, MINI once again sublimates its unique brand charm, making the new MINI family more MINI than ever.
The BMW Group Night sent a clear signal that the Group's brands are firmly on track to move into the era of smart electric vehicles. Last year, the BMW Group delivered more than 2.55 million new vehicles worldwide, of which 375,000 were BEVs, achieving its target of about 15% of the Group's total sales as planned, of which more than 820,000 BMW and MINI brand vehicles, including nearly 100,000 BMW BEVs, were delivered in China. This is a testament to the success of the BMW Group's product strategy and supports the continuous investment in new products, technologies and production.
In 2024, the BMW Group will further enrich its product lineup with more than 20 new and upgraded models of the BMW and MINI brands for Chinese consumers, including the world premiere of the all-electric BMW i4 at the BMW Group Night tonight.
The new all-electric BMW i4 shows that in a market where gasoline and electric technology coexist, the BMW brand will always take pure driving pleasure as its own unique personality label.
The BMW Group's China strategy is closely related to its transformation and leapfrogging. 2024 marks the 30th anniversary of the BMW Group's entry into the Chinese market. In the past 30 years, the BMW Group has not only established the world's largest production system in China and the largest R&D system outside Germany, but also developed an all-round intelligent electric vehicle supply chain. BMW is committed to working with Chinese partners to create a win-win situation and work together to usher in a new era.
At the 2024 BMW Group Night, the BMW Group demonstrated its confidence and strength, as well as its strategic capabilities and execution. During this year's Beijing Auto Show, BMW will also present another innovation: the "BMW Bright Horse: BMW Exploring the New Generation Concept 2024" will be held from April 25 to April 30 on the banks of the Liangma River in Beijing. Thirty years ago, BMW Beijing was established on the banks of the Liangma River, and today, BMW is showcasing its vision for the future of mobility with a number of innovative products and achievements, promoting the development of China's automotive culture, and continuing to contribute to the high-quality development of China's automotive industry.
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