The most beautiful April day in the world, accompanied by reading, looking up is spring, and bowing is poetic.
On the afternoon of April 24, under the guidance of the Publication Bureau of the Propaganda Department of the CPC Central Committee, the results of the 8th "Popular Reading New Media Account" recommendation activity were held in Kunming, Yunnan Province, co-sponsored by China Press and Publication Media Group, China National Reading Media Alliance, and National Reading and Convergence Media Think Tank.
At the press conference, it was announced that the "Reader" WeChat public account and the "Reader" Himalayan audio account were selected as the "Popular Reading New Media Account". Since the fourth event, the "Reader" official account has been selected for 5 consecutive years, and the "Reader" Himalayan audio account has been selected for 3 consecutive years.
With the theme of "Building a Bookish Society and Sharing Modern Civilization", the conference aims to continue to deepen the national reading activities and further cultivate the good habits of reading, reading good books and being good at reading in the whole society.
The "Popular Reading New Media Account" recommendation activity has been successfully held for eight sessions, and a number of excellent reading new media accounts that have played an important role in leading reading and conveying the fragrance of books have been recommended to the public.
Based on the principle of selecting the best of the best, 100 accounts were selected in this recommendation activity, including 65 official accounts, 14 audio accounts, and 21 video accounts.
The "Reader" official account ranked first in the top 10 list of the CMI index of the WeChat official account, with a CMI index of 100, and the "Reader" Himalaya account ranked fourth in the top 10 list of the CMI index of the audio account, with a CMI index of 93.43.
The "Reader" official account released 1,000+ original content in this selection year, with a total of 40 million+ views of the article and a total of 300,000+ likes; The average number of views of the "Himalaya" is 200,000+, and the number of fans is 6 million+.
This year's recommendation activity is mainly based on expert recommendation, account self-recommendation, national reading and new media index matrix (CMI) data monitoring of financial media think tanks, and about 42,000 WeChat public accounts, audio accounts and video accounts are collected to form an account "collection pool". After three rounds of strict screening and big data compliance screening by the organizing committee, 200 candidate new media accounts were screened out to enter the online voting process.
After the online voting, the organizing committee of the event will comprehensively determine the recommended list of 100 "popular reading new media accounts" based on big data monitoring indicators, the number of online votes, and expert review opinions.
The publicity and promotion of reading new media accounts is a key part of the construction of the national reading system, and the vigorous development of reading new media accounts radiates the whole ecology of national reading. In recent years, reading new media accounts across the country have been carried out vigorously and colorfully, and reading new media accounts have relied on digital technology to dig deep into the value of content, focus on differentiated operations and scenario-based needs, and give new connotations to "content is king", making reading content more diversified and personalized, and continuously improving its communication power and influence.
In the future, the field of digital reading will continue to liberate and develop new cultural productivity, improve content production efficiency, and provide readers with a more colorful reading experience.
"Reader" new media always firmly believes that "truth, goodness and beauty are the greatest common divisor", and insists on providing users with warm, timeless, positive and good high-quality content, so that reading accompanies everyone, in the busy work and life, there is a warm and clear space to settle down the body and mind, feel the world in reading, understand life, enjoy tranquility and thinking.
"Meet every night to warm life. ”
The achievement of honor is inseparable from the support and encouragement of every reader. It is your every click and every share that gives us the motivation to keep moving forward. This honor also belongs to you!
Reading accompanies you for a better start tomorrow.
"Reader" new media will continue to stick to its original intention, continue to innovate, and repay everyone's love with more colorful content. We look forward to working with you to explore more unknowns and share more touches in the world of reading.
Thank you for your company and support. Let's work together and continue to swim in the ocean of reading, looking for words and stories that touch our hearts.
Please continue to pay attention to the new media of "Readers", let us witness every wonderful moment together!