IDC, a well-known data research institution, announced the shipments of China's mobile phone market in the first quarter of 2024, and Honor and Huawei led the way, in terms of shipments in this quarter, Honor accounted for 17.1% of the share, a year-on-year increase of 13.2%, Honor Digital 100 series, GloryMagic6High-end series,All have achieved good results,GloryX50The series is even more popular across the board,Impacting tens of millions of sales,The offline market has also been successful,Glory deserves to win the first place in shipments,It would be better if it could all be converted into sales。
Huawei ranked second, accounting for 17.0% of the share, up 110% year-on-year, Huawei nova12 series also received a lot of repercussions after its launch, Huawei Mate60 series continues to be popular, positioning fashion women's Pocket 2 folding screen is also listed this quarter, sales continue to rise, in addition, the most successful folding screen mobile phone Huawei Mate X5 continues to be affirmed in the market of more than 10,000 yuan, Huawei high-end and even ultra-high-end are sold very hot, proving the strong attraction of Huawei's mobile phone brand.
OPPO ranked third this quarter, accounting for 15.7% of the share, but down 15.5% year-on-year, OPPO now includes OnePlus real me has several models on the market, or continue to work hard, Apple fourth is to occupy 15.6% share, down 6.6% year-on-year, this quarter iPhone series performance is average, iPhone15 series is weak, it seems to have to wait for the 618 e-commerce festival.
vivo ranked 5th, accounting for 14.6% of the share in this quarter, down 10.7% year-on-year, but when it comes to vivo, we must talk about another list, the sales list vivo occupies 17.4% of the share, ranking first in the first quarter of domestic mobile phones, this is the list from Counterpoint. This phenomenon is estimated to be vivo X100 series and iQOO12 series, the two popular flagship models, were prepared in the fourth quarter of last year, and the S18 series was also released in December last year, and the S series is also very popular. In addition, the stock time of the iQOO Neo9 series started last year.
It seems that there is still a difference in sales volume, which is affected by the release time and sales of popular models.
These two lists have one thing in common, that is, Xiaomi is not in the top five, Xiaomi is directly sixth on the sales list, accounting for 14.6% of the share, and the previous OPPO Huawei is not much different, and the shipment volume should also be sixth, but many people say that Xiaomi is third in the world anyway, and the domestic market will continue to work hard.