On April 24, FAW Toyota launched two classic models. Among them, the price of the new Crown of the flagship sedan is 299,000-349,000 yuan, and the price of the new Prado flagship SUV is 459,800-549,800 yuan.
For many people, both cars are full of memories and are very popular cars for their parents. Although it bid farewell to the Chinese market for a short time, driven by market demand, FAW Toyota still brought them back to the Chinese market, and returned with a more fashionable and stronger attitude, opening a new chapter in FAW Toyota's strategy of comprehensive high-end and comprehensive intelligent electrification.
At the launch of the new crown and the new Prado, FAW Toyota also shared the direction of the brand. At the moment when the price war in the industry is raging, FAW Toyota must be a firm creator of the value of the times.
New crowns
As FAW Toyota's highest-level flagship sedan, the Crown once led the mid-to-high-end car market and was a symbol of high-end luxury. At present, the cumulative sales of crown products have exceeded 640,000 units. With the launch of the new Crown, Crown has formed a new family camp composed of Crown, Crown Sport Cross, Crown Wilfa and Crown Lufang to fully meet the diverse needs of Chinese users for luxury cars.
The all-new crown is built on the GA-L platform, adopts the NEW FORMAL design concept, and the front face and wheels have been greatly changed, redefining the flagship sedan with a new style, which can be used for both business and family use. In terms of size, compared to the previous generation model (sold in Japan), the new Crown is larger, the dimensions have been improved all-round, the wheelbase has been lengthened to 3000mm, and the length of the car has been lengthened to 5030mm, making it more comfortable in space.
Whether a car is luxurious or not, the quietness of the cabin is a very important indicator. The all-new Crown has been specifically optimized for this aspect, with eight noise reduction improvements and a 6% increase in the clarity of in-car conversations, enhancing the luxury attributes of the model.
In terms of power performance, the all-new Crown is equipped with Toyota's first 2.5L multi-stage hybrid system, with a combined ladder gear with 10-level transmission control, and a design fuel consumption of 6.2L per 100 kilometers. In addition, the new car adopts the rear comfort mode, which was developed for the first time by Toyota, to reduce subtle vibrations and bring a unique feeling to the Sedan model. Coupled with all the modules equipped with the latest version of high-end intelligent driving functions, the overall competitiveness of the new crown has been greatly improved, although it is sold in the form of imports in China, and the price has no obvious advantage in the current fierce price war, but the product strength can withstand scrutiny, and the feelings are also full marks.
The new Prado
In Toyota's off-road vehicle map, Prado (overbearing) and Land Cruiser (Land Cruiser) are totemic products in the hearts of many people, and Prado is a model series derived from the Land Cruiser in 1996, inheriting the off-road DNA of the Land Cruiser. So far, the history of Land Cruiser has been 73 years, with a cumulative sales of 11.3 million units, and it is the world-renowned off-road king.
Now the Prado is back and fully upgraded. The all-new Prado offers two designs: round headlights and rectangular headlights, classic and innovative, you can choose from to cover the needs of more people. The size is significantly larger than the previous model, with a length, width and height of 4920mm/1980mm/1860mm, and a wheelbase of 2850mm.
In terms of interior, the texture of the new Prado has been greatly improved, introducing a large-size central control screen and LCD instrument panel, but at the same time, it also retains more physical buttons, and the off-road atmosphere has not been reduced. The new car is covered with a larger area of soft materials, and the high-end texture is further advanced.
The all-new Prado is based on the same GA-F platform as the Land Cruiser 300 series, with a non-load-bearing chassis and, for the first time, an electronic power steering system (EPS) and an SDM stabilizer bar disparator. It is powered by the i-FORCE MAX hybrid system, which is the highest in the global market, with a combined system power of 330 horsepower and a peak torque of 630 Nm. In terms of power performance, the new Prado is still the king of off-road, and in the face of latecomers such as the tank 700 Hi4-T, there is no panic at all at the moment when new energy off-road is popular.
Starting from more than 450,000 and approaching 550,000 at the top, the pricing of the new Prado is indeed not cheap, after all, the market it faces is no longer as blank as before, and the market does not have so many possibilities to stand out. In addition to the tank 700 Hi4-T, there are more affordable options such as the Leopard Leopard 5, and the latter is not only affordable, but also good at performance, although it is not as good as Prado's years of technical accumulation, but it is no problem to meet most people's occasional off-road desires. However, considering the quality and durability, the value of used cars, brand service guarantee and other aspects, the new Prado is still very competitive.
Write at the end
In the eyes of the outside world, the current pace of Toyota, Honda, Nissan and other brands in the Chinese market seems to be a little slow, unable to keep up with the tide of China's intelligence and electrification. But from another point of view, as a world-renowned auto giant, whether it is Toyota or Honda, it is not so easy for elephants to turn around, and they have their own brand philosophy that they adhere to, not to do it, but to do better with a longer-term vision, although the process is a little low-key, but we cannot deny the long-term value they adhere to.
Just like FAW Toyota has spent so much energy to introduce the Crown and Prado, it still has not tried to make a pure electric version, but has moved towards electrification through the introduction of more advanced hybrid systems. Reflected in the market, in the segment where Crown and Prado are located, the fully electric solution is still not mature enough, while hybrid is a more mainstream choice. In addition, the advancement of these two cars in terms of intelligence is also remarkable, and the transformation of more localization has been realized. Steady, this is "very Toyota"!