Since its establishment in July 2006, Ningxia Expressway Sales Branch of PetroChina has been committed to becoming a firm "pillar" of energy security in Ningxia and a "window" to show the image of Ningxia. With superb management, solid internal strength and excellent image, it not only operates 20 pairs of service areas in Ningxia, but also successfully transforms and upgrades the service area into a "people, car, life" station integrating comprehensive services such as refueling, shopping, dining, toileting, rest, car service and oil rescue in a short period of time. Today, it is among the most promising refined oil sales branches and the most important non-oil commodity sales branch of Ningxia Sales Company.
People-oriented, service-oriented
Walking into the passenger service center of Ningxia Expressway Riverside Service Area, it is as if you are in a functional, warm and comfortable small world. The service equipment here is readily available, such as microwave ovens, power banks, water dispensers, single beds, etc., which provide a number of services such as meal heating, cooling and heating, rest and accommodation for company employees, outdoor workers and passing passengers.
The facilities of the service center are very user-friendly and intimate. Walking into the nursing room, you will be captivated by the warm environment decorated with pink floral stickers. The pale curtains sway gently, providing a quiet and comfortable resting space for mother and baby. The special mother and baby bed, mother and baby sofa, heater equipment and other details in the room all reflect the care and care for the mother and baby. Such service facilities allow mothers and babies to feel the warmth and comfort of home during the trip.
Many people may not have noticed this "small" post station, but when it comes to Kunlun hospitality, I believe most people have bought water, instant noodles, and grilled sausages here. In addition to the service center, Kunlun Hospitality Convenience Store is also a highlight of the service area. With its rich variety of goods, affordable prices and high-quality services, Kunlun Hospitality Convenience Store has become a small kitchen and small shop for PetroChina travelers. Here, you can buy the essentials for your trip and also be able to meet most of your daily needs.
Ningxia Expressway Riverside Service Area.
In 2023, the riverside service area won the honorary title of the most beautiful outdoor workers' station of the Ningxia Hui Autonomous Region Trade Union. The acquisition of this honor is not only an affirmation of the hard work of the staff in the service area, but also a recognition of the high-quality service in the service area. With its perfect service facilities, humanized service concept and intimate service details, the passenger service center of Ningxia Expressway Binhe Service Area has become a beautiful scenery during the journey. Here, you can feel the warmth and comfort, service and care from the Ningxia Expressway Branch of PetroChina.
In order to meet the diversified needs of customers, the expressway branch has maintained the speed of developing at least one new business (new model) a year, building new takeaway kiosks, diversifying the operation of restaurants, introducing various types of fruit takeaways, introducing self-service car washing business, adding Western-style fast food, hot drinks and special noodle restaurant operations, introducing brand businesses such as "Zhengxin Chicken Chop", Hospitality Burger, Jingning Roast Chicken, etc., and also launched "Come on + Eat Chicken" The innovative marketing model has created a food block with Ningxia characteristics in the Guanma Lake service area, and launched Ningxia cuisine that is closer to the taste of drivers and passengers. In addition, 15 kinds of Ningxia beef and sheep specialty derivatives have been tested in 5 service areas, and Ningxia special combination packages have been successfully created with Zhongzhu wine, wolfberry and Babao tea, so as to continuously improve the ability to create brands, strengthen brands and expand markets.
Focus on improving quality and efficiency and optimizing industrial layout
When Ha Yanbin, executive director and secretary of the party committee of the expressway branch of Ningxia sales company, first came to the branch, he innovatively put forward the concept of "jumping out of the high-speed to see the high-speed, extending the high-speed to see the whole area" and "one station and one policy, one district and one special", and formulated 18 measures for the operation and sales of the "6.3" plan, continued to expand the oil and non-card gas market, improve the supply capacity, and accelerate the pace of "oil and gas high-speed" construction.
In terms of customer service, the expressway branch will be three sound service sound gas station, four seasons service singing throughout the year to do fine and practical, the station through summer water delivery mung bean soup and other value-added services, group purchase business home delivery, fixed customer door-to-door condolences, etc., to enhance customer service perception and identity. The company explores the value of each service area, blooms the spirit of each employee, promotes the security and cleaning management standards, greening and maintenance step by step, and the spiritual culture is famous inside and outside, and the corporate image is spread in all directions.
A single filament does not form a thread, and a single tree does not make a forest. Ha Yanbin has long created a good atmosphere of mutual respect, mutual tolerance, mutual appreciation and mutual help among employees within the enterprise, and organized employees to carry out fire drills and distress drills. For a long time, it has accumulated a lot of valuable experience in serving the society, and has formed the firefighting spirit, the spirit of saving people, and the spirit of collecting gold with the characteristics of PetroChina, such as "loyalty, dedication, and excellence", and the branch has participated in more than 30 vehicle fires, local fires, and rescue operations, more than 10 public first aid, more than 40 times of gold pickup, more than 20 times of various alert tasks, and won more than 20 pennant medals.
Ha Yanbin inspects the convenience store work. (Provided by the interviewee)
In terms of enriching business formats, the company has launched the customized services of "one station, one policy" and "thousands of customers", and Ha Yanbin led the team members to sign 77 logistics customers through in-depth visits to 10 cities in North China, East China and Northwest China, to promote and introduce Ningxia's characteristic brands, and to embark on a road of regional mutual assistance, industrial sharing, mutual benefit and win-win innovation. It also focused on promoting the ice-breaking work of a number of historical and difficult natural gas projects, and completed a number of important projects such as LNG cylinder filling review in Hongde and Huinong service areas. In terms of commodity sales, with market competition as the traction, we insist on doing fine and excellent in-store, making the store bigger and stronger, creating normalized theme promotions for different solar terms, actively creating a fission marketing environment close to customer needs, increasing the variety of cigarettes and packaged beverages, and continuously launching new explosive products, and constantly enriching the business format of the service area.
The company has always maintained the double improvement of hardware facilities and software strength, implemented the renovation of convenience stores, the reconstruction and expansion of supermarkets and the store lighting project year by year, conscientiously fulfilled the important task of being a good "Ningxia window image", refreshed the "appearance" of the site, worked the appearance of the station and the atmosphere of the scene, improved the customer experience in terms of decoration style, comprehensive service, environmental comfort, lighting and lighting, etc., and created a "home gas station" atmosphere through a beautiful and clean sales environment, professional and standardized refueling operation and enthusiastic service. Excellent service quality, inseparable from well-maintained, normal operation of facilities and equipment, the company increased investment in the bathroom, designated the deputy manager of the service area as the first person in charge of the bathroom, to carry out a one-week shift system, requiring the sinking of the body to manage the daily cleaning of the bathroom, intimate service so that customers feel at home.
The expressway is the pulse of economic development, and in the face of sudden disasters, the emergency response mechanism is activated as soon as possible, warning information is issued to the service area in the region in a timely manner, and the supply of food, hot water, emergency drugs and other disaster relief vehicles is quickly organized. In addition, it actively responded to large-scale rain, snow and freezing weather disasters, and provided free accommodation and daily necessities for closed and controlled vehicles and the masses, so as to achieve sufficient, good and stable supply under normal scenarios, and withstand and withstand for a long time under extreme conditions.
Open up new tracks and shape new kinetic energy
As a direct sales enterprise of PetroChina, Ningxia Expressway Sales Branch bravely undertakes the three major responsibilities of politics, economy and society, helps the high-quality development of economic benefits of the autonomous region with the development of high-quality enterprises, always adheres to the sales position of its own brand, and wholeheartedly devotes itself to the promotion and sales of Kunlun brand lubricants, which fully demonstrates the strong strength and brand image of PetroChina's own brand. Under the guidance of the national strategy and the industry situation, the company closely follows the actual production and goes all out to devote itself to the work of stabilizing growth, ensuring efficiency and practicing internal skills, so as to ensure that various tasks and goals can be quickly implemented.
Under the mission of ensuring the core demand of national oil and gas and improving the efficient supply capacity of energy, Ningxia Expressway Sales Branch actively stabilizes the supply of natural gas and refined oil markets, accelerates the development and construction of the oil and gas market, and improves the capacity of diversified peak regulation and supply. For the traditional oil and gas industry, the company deploys the innovation chain around the industrial chain and strives to solve the problems in industrial development, while for the future industry, the company deploys the industrial chain around the innovation chain, lays out related industries according to the research progress and technology research and development, and continuously improves the resilience and safety level of the oil and gas industry chain.
Service area staff are refueling passengers.
In order to speed up the improvement of the key core technology tackling mechanism, the company is based on supporting the current situation, focusing on the "stuck points" and "blocking points" in production and operation to ensure the smooth operation chain. At the same time, the company also strengthens basic research and applied basic research, effectively improves the ability of scientific and technological innovation, and lays a solid foundation for future development.
The expressway branch is not only the "main front" to achieve quality and efficiency improvement, but also the "safety lock" to ensure the smooth flow of the enterprise, the "construction team" to implement the company's strategic initiatives, and the "contact station" to serve customer needs. Through continuous exploration and practice, it has provided a strong boost for the smooth, safe and efficient operation of the sales "artery", the stable operation of the enterprise, and the guarantee of marketable products and the stable supply of customer procurement.
"The expressway branch is like an athlete at the peak, mature and stable in management, agile and aggressive in operation, and has won a double harvest of honor and performance in a complex market environment. At the same time, it meets the needs of customers entering Ningxia Expressway and shows the image of Ningxia's characteristic window. Ha Yanbin said. For a long time, the company has inherited and practiced the spirit of petroleum, served the local economic development, become the bright background color of Ningxia Expressway, conveyed the responsibility and responsibility of PetroChina, and established a good corporate image. Build a passenger service center in Binhe South District, build a driver's home in Yanchi, Maerzhuang and Guyuan service areas, and provide free public lounges, reading rooms, boiling water and other services for drivers and passengers, so that customers can exceed their expectations. In the rest of the service area, we provide multi-element convenient services such as toilets for the disabled, parking spaces for the disabled, maternal and infant rooms, express mailing, etc., so as to improve the quality of the company with the most perfect service and highlight the demeanor of central enterprises.
PetroChina's own brand wine.
In the future, Ningxia Expressway Sales Branch will focus on building a "5 lines and 5 characteristics" service area and Yinchuan commercial service area, and strive to form a "5+1" bright business card with Ningxia characteristics. On the road of ensuring national energy security and promoting local economic development, the high-speed branch will continue to play its firm role as a "pillar" and make unremitting efforts to achieve a better future.