Once, Jiang Xiaobai relied on the slogan of "the first sip of liquor for young people" and the emotional copywriting of the bottle body that went to the heart and kidneys, and fought a bloody way in the liquor industry, so that people remembered this brand with a bit of style, and Jiang Xiaobai also became a liquor Internet celebrity brand.
"What I want to say most is in my eyes, in my draft box, in my dreams, and in my wine. ”
The copywriting of the literary fan has made Jiang Xiaobai an IP with the temperament of "literary dick". However, in the past few years, Jiang Xiaobai seems to have been silent a lot.
In Hangzhou, there is also a tavern that is keen on writing emotional copywriting, it is called Zhiyan Tavern, which pours emotions into wine bottles. Its bottle body copywriting includes transparent words, ups and downs of emotions, romantic expressions, classic lyrics, and beautiful verses, which provoke the emotions of every consumer.
Relying on the emotional copywriting of the wine bottle, the account increased its followers by 2.9W on Xiaohongshu and received 16w likes, and netizens commented that "copywriting is better than wine"......
Copywriting is also part of the design, and each label of the tavern is handwritten by the teacher, and the combination of text and calligraphy adds a sense of affinity and art compared with traditional taverns. With this particularity, it became popular on Xiaohongshu.
Let's take a look at these emotional copywriting that tell about life.
The truth about drinking
01
The person who advised you to be drunk must love you very much
The person who drinks with you must know you well
If it's the same person
What a blessing
02
You don't want to find someone to live with
You're going to find someone who laughs at the sight of you,
You laugh when you see it
Drink and have your eyes full of people
About missing
03
Middle-aged people can drink Li Bai's wine
But it depends on Du Fu's sorrow
You can enjoy the bright moon of Su Dongpo
But don't touch Wang Wei's acacia beans
04
When you say you miss someone,
Can he feel it?
05
My heart is mine
It's full of you
06
Not on your side
But you are swayed
07
Missing, is a form of possession
I miss you, and I have you on the one hand
08
Unspoken thoughts
In the end, they all turned into dark circles
09
Fortunately, the thoughts are silent, otherwise it will be deafening
Fortunately, the thought is invisible, otherwise it stretches for thousands of miles
Fortunately, the thoughts are silent, but unfortunately the thoughts are silent.
About unspoken love
10
I will meet interesting people
But your place is still yours
11
The wind does not understand the drift of the clouds
The sky doesn't understand the downfall of the rain
The eyes don't understand the cowardice of tears
So, you know my choice
12
I drank too much last night and missed you so much
I woke up today and found out
It has nothing to do with drinking too much
It's about liking someone
13
Some people like you
It's because of you
It can bring him happiness
And there are people who like you
It's because of you
It's his happiness
14
I saw that all living beings were plants and trees
Only when I see you are a green mountain
15
I hope it was you initially
Later it was you, and eventually it was you
Sansheng was fortunate to meet you
You are the best luck of my life
16
Chinese medicine practitioner said
Drink with someone you like
It's a big supplement
17
I like it with my heart
and extreme preference
All deserve to be cherished
Bitter things about adults
18
I don't know what wine tastes like when I'm young
It's not a confusing year to drink and understand
I don't look back on the past
I respect you for the rest of your life
19
The world of adults
Wine blushed
The words were red-eyed
20
When you can't hold on
Drink a little to avoid reality
The wine sobered up and went on with life
21
I used to drink only when I was happy
Now it's time to drink to be happy
22
Have a drink at the bar
Spit grievances in the trash
Keep your love in your heart
The truth about life
23
Money makes how many people love each other
Can't be together
And how many people who don't love each other
Slept together
24
Let's work hard to earn money
Unsatisfactory in life
That's the lack of RMB
25
Some people drank alcohol
The eyes are full of tenderness and romance
Some people drank alcohol
His eyes were full of tears and sadness
Regrets about love but can't
26
The most fortunate thing is to meet you
The most regrettable thing
Just met
27
It turns out that the most painful punishment is not loss
It's about always remembering
28
There are always people who want to wait
It's a pity that love can't rely on perseverance
29
Perhaps there is a kind of love that ends best
We miss each other, but we don't bother each other
30
I'm sorry I didn't make it your exception and preference
And you have become a regret that I love but can't love
31
The end of the story
It's me who owns you
32
I used to say it all the time
The moon under the sea is the moon in the sky
The person in front of you is the sweetheart
I didn't understand until later
I can't afford to catch it at the bottom of the sea
Out of reach of sweethearts
33
I once picked up a beam of light
The sun was also given at sunset
34
You have to be doing well
Don't live up to my life's non-interruption
Heart-piercing reality, ask for a cup to heal.
About parting and friendship
35
It is written, "There is no feast under heaven that does not disperse.
The book also says that there is no place to meet in life.
36
There are two places in the station that are most touching: the entrance and exit,
One is not wanting you to go, and the other is waiting for you to come back.
About a transparent outlook on life and an open-minded philosophy of life
37
Life is like swinging
When you get up, you must be prepared to fall
When it comes
Have faith to rise up
38
Accept your own ordinary
Then do your best to be different
39
arrogance
It is also a kind of sincerity
40
Borrow a spring breeze
Fuki-san 阴霾
Drink a glass of old wine
Laughing
41
Don't cry because it's over
Rejoice that it happened
42
I wish you to keep your distance from the sensible
I wish you reconciliation with the ordinary
43
Cognition is not at the same level
There is no need to conquer each other
The world of adults
Only screening is not educational
Just choose not to change
44
Everyone's flowering period is different
Don't worry about others having it before you do
45
Anything you like to do
It's not called a waste of time
With the help of bottle copywriting, Zhiyan Tavern turns the product into a medium of communication and heals the public's emotions.
Whether it is Zhiyan Tavern or Jiang Xiaobai, the logic behind the explosion of copywriting is to mobilize the emotions of the public, and act as an Internet substitute for consumers through bottle copywriting, saying what is difficult for the public to confide.
In the consumer goods industry, psychological value accounts for a larger proportion of the value formula. According to some data, 80% of purchases are based on "emotional emotions", and only 20% are based on "rational logic". In alcohol products, there will always be consumers who are willing to pay for the copywriting that goes to the heart, after all, adults sometimes drink not alcohol, but pay for emotions.
Many of the popular marketing in the beverage track are inseparable from the detonation of emotions, such as Buddhist milk tea copywriting and crazy milk tea literature, all of which capture the social mood of the public in today's social background, and let young people get on the head through heartfelt words.