laitimes

"Sports + Tourism" brings popularity promotion fees to the city

author:Peninsula Metropolis Daily

Traveling with events has become a new consumption pattern that is becoming more and more popular.

"Sports + Tourism" brings popularity promotion fees to the city

  At half past seven in the morning, a half marathon started on the bank of the Fuchun River in Hangzhou, Zhejiang Province, attracting 6,000 runners from all over the world.

"Sports + Tourism" brings popularity promotion fees to the city

  In addition to the competition, many contestants will also check in the city's delicious scenery. The relevant local departments have provided more than 70 tourism discounts, including discounts on hotels and homestays, and issued a total of 12,000 scenic experience tickets.

"Sports + Tourism" brings popularity promotion fees to the city

  In Nanchang, Jiangxi, more than 10,000 marathon runners are running hard. The event route covers many urban landmarks such as Changnan Cultural Center and Gannan Bund Park, and players can immerse themselves in the unique local customs.

"Sports + Tourism" brings popularity promotion fees to the city

  Runners: Traveling with the marathon and measuring a city with footsteps is a different experience for me, a feeling and a feeling for the city.

"Sports + Tourism" brings popularity promotion fees to the city

  Li Ting, Deputy Chief of the Competitive Sports Section of the Sports Bureau of Nanchang City, Jiangxi Province: More than half of the runners in the three road running events we held this year were from outside Nanchang, which brought popularity and promoted consumption to our city.

"Sports + Tourism" brings popularity promotion fees to the city

  In addition, Yangzhou, Jiangsu, Qingdao, Shandong and other places have also launched the integration of culture, sports and tourism projects of "travel with the event", actively creating popular outdoor events such as marathons and water sports, and customizing a variety of exclusive products of "sports + tourism", including transportation, hotel accommodation, food and catering and other services.

"Sports + Tourism" brings popularity promotion fees to the city

  Li Wenge, second-level inspector of Qingdao Municipal Bureau of Culture and Tourism, Shandong: The ratio of the event to the consumption of food, housing, transportation, travel, shopping and entertainment is 1:13. (Source: CCTV Finance)

Read on