Chuancheng Global Subsidiary signed a US$40 million global advertising contract with a key customer

TOKYO, Japan, April 25, 2024 /PRNewswire/ -- Transcheng Global Co., Ltd. ("Transcheng Global" or the "Company") has once again attracted attention for its outstanding performance in integrated cross-border e-commerce services. As a Japan-based industry giant, Chuan Cheng Global today brings exciting news that its wholly-owned subsidiary, HQT Network Co. Limited ("HQT Network"), has entered into a $40 million global advertising contract with a major client.

According to the signed contract, HQT Network will provide customers with comprehensive and professional advertising services, and provide customers with support covering the setup, binding/authorization and top-up of advertising accounts. HQT Network also has the ability to provide value-added advertising campaign services such as multimedia content production, ad creation and data optimization, so as to help clients reach different regions and people through diversified advertising formats, including social media platforms around the world.

The contract also stipulates that HQT Network will flexibly adjust the amount of advertising according to the client's annual advertising budget (a total of $40 million) and ensure compliance with the policies and requirements of each media platform. This innovative approach will help clients get the best exposure and return on investment for their ads on the Google Ads platform.

A well-planned advertising budget strategy is not only at the heart of marketing, but also the key to developing businesses in different industries. Since 2020, changes in the market environment have greatly contributed to the rapid development of digital transformation, which has triggered an urgent need for digital and data-driven advertising. In addition, digital marketing also provides strong support for brick-and-mortar merchants to successfully enter the e-commerce market.

ACCORDING TO THE WINTER EDITION OF MAGNA'S GLOBAL ADVERTISING FORECAST, GLOBAL MEDIA NET ADVERTISING REVENUE (NAR) WILL REACH $853 BILLION IN 2023, UP 5.5% FROM 2022 AND IS EXPECTED TO GROW BY 7.2% BY 2024. Given the slow macroeconomic growth and uncertainties, traditional media such as TV, audio, publishing and outdoor advertising are the hardest hit, so traditional media advertising revenue is expected to decline by 4% to only $266 billion in 2023. However, digital-only media (DPP) advertising revenue grew by 9.4% to $587 billion. The growth of digital-only media advertising was driven by a number of organic growth factors, including the rise of e-commerce and retail media.

Looking ahead to 2024, sponsored ads and social media ads will once again be the main growth engines. A number of organic growth factors will power digital-only advertising, including e-commerce, retail media, and the rise of digital media consumption. Mr. Wu Zhihua, Chairman and Chief Executive Officer of Transion Global, said excitedly, "Transion Global has always been committed to providing excellent and professional advertising services, aiming to enhance the brand influence, recognition, reputation and market competitiveness of our clients. We look forward to this collaboration and look forward to creating successful and significant results together." "

He further emphasized, "Trans Global understands the tremendous influence of Google Ads and other media platforms in the advertising industry. With a large user base and unlimited advertising opportunities on these platforms, Trans Global is determined to make the most of these advertising resources to tailor a branding strategy that meets the unique needs of our clients. "

"The signing of this contract signifies a high level of recognition from our clients for our excellent performance and good reputation in the field of advertising. The contract injects a significant $40 million advertising deployment budget and further injects momentum into our business. "

About Transion Global Co., Ltd

Chuancheng Global is a cross-border e-commerce integrated service giant headquartered in Japan, with an extensive business network in Japan, Hong Kong and Chinese mainland. The company has built a comprehensive service system, covering multiple business lines such as cross-border sales, integrated e-commerce services and e-commerce store operation services. The company's cross-border sales business made its debut in Japan in 2011 through its wholly-owned subsidiary, EXTEND CO., LTD. The business sells products ranging from Japanese and Chinese manufacturers and brands, as well as smart products under the company's own brand. In addition, Trans Global has partnered with Google and other channels to provide digital marketing solutions to clients. Since 2021, the company has also started to provide e-commerce operation training courses and software support services. Our mission is to make cross-border transactions easier. For more information, please visit:

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