Located at an altitude of 480 meters above sea level, the village is located on the shore of Nantiao Creek, the source of Lin'an Taihu Lake, and is an ancient village with a history of thousands of years. The cottages are white-walled and tiled, and they look like European towns, but they are also full of the rich life atmosphere of Hayao Miyazaki's brush world.
Located in the high mountains, the village has been following the development model of traditional agriculture in the past. A few years ago, it began to take the initiative to adjust the industrial structure and develop farmhouses, but the progress was slow. In 2015, the construction of "Red Leaf Town" was launched, and the number of homestays has grown from more than 20 to 44 with more than 700 beds.
In 2017, Guide Village successfully created a 4A-level village scenic spot, and in 2018, it became a national 3A-level tourist attraction. However, the guide village did not stop there, and in 2019, it became the "one scene" in Lin'an's "Eight Lines and Six Scenes", and will be created through the creation of a demonstration village scenic spot to create a higher version of the "Red Leaves Guide".
Path to Upgrade:
In order to successfully build a "red leaf town", the guide village made a painful decision to resolutely demolish the high-rise houses that block the landscape of ancient trees, and achieve the overall beauty by demolishing the fence, renovating the courtyard, and managing the streets and alleys, so that there is the perfect appearance of the red leaves and ancient trees today. After the demolition, the "Red Leaf Town" really lived up to expectations, became more and more popular, and the income of the villagers increased several times compared with before. During holidays, the occupancy rate of B&Bs is as high as 70%, and the B&B business is booming.
In order to increase the stickiness of tourists, the guide village does not stop at the beautiful scenery to retain tourists, but relies on ecological tourism to attract tourists to experience and participate in the daily life of the villagers. At the same time, with culture as the soul, the terraces and other landscapes are organically connected. Today, the village has a "good reputation", with 3,000-4,000 visitors a day on holidays. In the golden autumn season when the maple leaves are red, the guide village receives tens of thousands of tourists every day. Throughout the year, many photography enthusiasts spontaneously come to the guide village to record the beautiful scenery in front of them with their lenses. In 2018, it received a total of 350,000 visitors.
After the overall planning, the natural and human resources of the guide village have been integrated, the ecological agriculture, tourism industry and creative industry have been integrated, and the rural regeneration of the "Red Leaf Town" has successfully created the first panoramic "ecological and creative" new rural life demonstration village in East China integrating landscape photography, tourism, leisure and vacation, and creative work.
How does a village become a scenic spot?
First of all, it is necessary to protect and make good use of the village building system. Rural architecture is in a process of constant change and self-renewal, and it is impossible to protect the original appearance without changing in the full sense. What we should do is to reshape the relationship between rural architecture, villagers and land, so that the lost labor force can establish new production links with buildings and land. The foothold is to combine the background of the current society to vigorously develop the beautiful countryside and leisure and sightseeing agriculture, and to ensure that the history of local rural architecture can be continued, the cultural context can be inherited, and the characteristics can be preserved. After people establish a new connection with architecture and land, such as lifestyle, family concept, customs and habits, these elements of the human environment will eventually precipitate these in the form of history, culture, and regional characteristics into the material entity of rural architecture, and traditional rural architecture will naturally be activated and protected.
Maintain the ecological environment system of the village. Rural scenic spots should give priority to ecological protection, adhere to the concept of green development, create beautiful and clean villages, and focus on the comfort of the rural living environment and the improvement of the rural environment. It includes natural landscapes such as forests, mountains and rocks, and water systems. For the repair of rivers, ponds, reservoirs, canals, etc., pebbles and stones should be used as much as possible, and cement pouring should be avoided to maintain the ecological features of the countryside.
Take advantage of the pastoral system around the village. Those with farming characteristics should maintain the farming characteristics, and those that can be landscaped can be transformed into landscaped gardens, such as planting lotuses, bamboos, and flowers, and enriching agricultural experience projects with experience conditions.
Develop the humanistic system of the village. Historical villages should excavate surname culture, development history, folk customs and folk customs, display history, carry out folk activities, and avoid the sameness of cultural halls. Immigrant villages, educated youth villages, and mountain villages should all tap and make use of their own humanistic characteristics. In any case, the village should maintain its original rural style and style.
In a moderate space, string points into lines, pieces, and loops. Rural scenic spots, to break through the pattern of a single village scenic spots, to build a rural scenic spot with three or five village groups, according to the conditions, can be common characteristics of the group, can also be differentiated group. Forming a group with common characteristics as a link is to overcome the monotony and weakness of a single village, and enrich the elements and connotations of rural tourism. Differentiated group is to focus on providing tourism products and services according to the resources and space of each village, or focusing on natural landscapes, or pastoral scenery, or architectural landscapes, or focusing on cultural customs, or focusing on food, housing, transportation and shopping services.
Unified planning, integration of resources, unified construction. It is necessary to jump out of the idea of the construction of a single village and a single project, and on the basis of research and demonstration, implement unified planning for the rural scenic spots that can be strung together into lines, pieces and rings, and plan and design according to the supply of rural resources and the demand for rural tourism. It is necessary to integrate construction projects and resources such as beautiful villages, river improvement, cultural halls, village squares, parking lots, cultivated land circulation, facility agriculture, landscape agriculture, farm stays, and farm inns, and implement project construction in a unified manner in accordance with the requirements of scenic spots.